Market research

Still wine market in Sweden

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2020 to 2024, the Swedish still wine market volume decreased from 205.4 million liters to 175.0 million liters, with a notable drop to 176.2 million liters in 2023. In value terms, the market reached $695.2 million USD in 2021 before declining to $627.6 million USD in 2023 and slightly recovering to $631.5 million USD in 2024.

This contraction in volume coincided with global increases in production costs for energy and raw materials, which pushed up prices and dampened consumption. Concurrently, growing competition from spirits and low-alcohol beverages diverted demand away from still wine.

Consumer preferences shifted towards premium and organic wines, supporting market value despite lower volumes. By 2024, regulatory changes in the EU and Sweden on labeling and sustainability requirements affected market access, while a trend toward moderate alcohol consumption among younger consumers continued to limit volume growth.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2020-2021, 2023-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2020-2021, 2023-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2020-2021, 2023-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2020-2021, 2023-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Sweden
  1. 5.1.1. In kind, 2020-2021, 2023-2024, K l
  2. 5.1.2. In value, 2020-2021, 2023-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K l
  2. 5.2.2. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, M l
    1. 6.1.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, M l
    2. 6.1.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, M l
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/K l
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, M l
    1. 6.2.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, M l
    2. 6.2.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, M l
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/K l
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, M l
    1. 7.1.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, M l
    2. 7.1.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, M l
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/K l
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, M l
    1. 7.2.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, M l
    2. 7.2.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, M l
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, M l
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, M l
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production still wine in Sweden

In value, 2017-2020, K $ US

Annual dynamics of production in Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

In kind, 2017-2020, K l

Annual dynamics of production in Sweden in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports still wine from Sweden

Exports in kind, M l

In 2020, Sweden exported 8.6 million liters of still wine, marking a robust year-on-year improvement of 13.6%. Over the period from 2017 to 2020, exports grew by 18%, which translates to an annualized rate of 5.7%. The largest decline occurred in 2019, with a drop of 1.1%.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.0%	(1.1%)	13.6%	5.7%

Source: SHEV.io

From 2017 to 2020, Finland, Germany, and Norway were the top contributors to Sweden's still wine exports in volume terms. Finland accounted for 39.0% of exports, Germany for 16.3%, and Norway for 15.8%, together making up 71.0% of the total flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Sweden's still wine export value declined for the second consecutive year in 2020, reaching 19.2 million US dollars, a drop of 31.5% compared to the previous year. Between 2017 and 2020, exports decreased by 33.9%, equating to an annualized rate of 12.9%. The highest value was recorded in 2018 at 30.9 million US dollars, with the largest increase that year at 6.7%.

Annual dynamics of product's exports from Sweden in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	6.7%	(9.5%)	(31.5%)	(12.9%)

Source: SHEV.io

During 2017–2020, three key markets—Denmark, Germany, and Finland—collectively represented 56.7% of Sweden's total still wine export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in value, 2017-2020

Source: SHEV.io

Imports still wine to Sweden

Imports in kind, M l

Sweden's imports of still wine in volume terms fell for the second year in a row in 2020, totaling 187.4 million liters, down 3.2% from 2019. From 2017 to 2020, imports decreased by 4.5%, or an annualized rate of 1.5%. The peak volume was in 2018 at 210.5 million liters, with the largest decline in 2019 at 8.1% and the largest increase in 2018 at 7.3%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	7.3%	(8.1%)	(3.2%)	(1.5%)

Source: SHEV.io

Between 2017 and 2020, Sweden's still wine imports in volume were spread across numerous partner countries. Italy, France, and Spain were the leading sources, with Italy contributing 17.2%, France 17.0%, and Spain 10.3% of imports, together accounting for 44.5% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

In 2020, Sweden's still wine import value rose to 676.6 million US dollars, an increase of 11.1% compared to the previous year. Over the 2017–2020 period, imports grew by 14.4%, which corresponds to an annualized rate of 4.6%. The largest decline was recorded in 2019 at 1.3%.

Annual dynamics of product's imports to Sweden in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	4.3%	(1.3%)	11.1%	4.6%

Source: SHEV.io

From 2017 to 2020, France, Italy, and Spain were the primary contributors to Sweden's still wine import value. France accounted for 23.3%, Italy for 23.1%, and Spain for 8.8%, jointly making up 55.2% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in value, 2017-2020

Source: SHEV.io