Orange juice market in Vietnam

Earlier Report Observations

The Vietnamese orange juice market expanded from 30.1 million liters in 2018 to 55.5 million liters by 2023. This growth was initially driven by major beverage brands like Coca-Cola diversifying their portfolios with juice products to capture local demand, alongside a rising consumer trend favoring natural, low-sugar beverages. The health and wellness preference intensified, leading Vietnamese producers to invest in R&D for tailored recipes, which supported consumption. The COVID-19 pandemic in 2020 spurred product innovation and marketing adaptations, helping the market continue its expansion despite disruptions.

Market growth accelerated sharply in 2021, fueled by sustained demand for green, clean, and organic drink options. In 2022, the adoption of aseptic filling technology improved product quality and environmental footprint, while rising incomes and urbanization further boosted soft drink demand. By 2023, the market nearly stabilized as the Russia-Ukraine conflict increased costs for key inputs like sugar and PET plastic, squeezing production margins. Nevertheless, over 65% of Vietnamese consumers remained willing to pay more for healthier beverages, underpinning steady market volume.

Production orange juice in Vietnam

In kind, 2017-2020, K l

From 2017 to 2020, Vietnam ranked 22nd globally in orange juice production.

Top producers of orange juice, 2017-2020

World map of production of orange juice, 2017-2020

Orange juice production in Vietnam grew for the second consecutive year. In 2020, Vietnam produced 33 133 thousand liters of orange juice, marking a 5.8% increase from the previous year. Over the 2017-2020 period, production rose by 22.2%, with a compound annual growth rate of 6.9%. The largest decline occurred in 2018, at 0.0%, while the most significant increase was recorded in 2019, at 15.5%.

Annual dynamics of production in Vietnam in kind, 2017-2020, K l

Exports orange juice from Vietnam

Exports in kind, K l

After two years of decline, orange juice exports from Vietnam rebounded. In 2020, exports totaled 452 thousand liters, reflecting a 28.0% rise from the year before. Between 2017 and 2020, exports fell by 40.2%, equivalent to an annualized decrease of 15.8%. The lowest value was in 2019, at 353 thousand liters, and the largest drop occurred in 2018, at 50.9%.

Annual dynamics of product's exports from Vietnam in kind, 2017-2020, K l

From 2017 to 2020, the export market for orange juice in kind was diverse. Senegal accounted for 15.3% of exports, China for 9.7%, and the United Arab Emirates for 6.9%, together making up just 31.9% of total flows. The remaining 68.1% was distributed among numerous other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Vietnam in kind, 2017-2020

Exports in value, K $ US

Following a two-year downturn, orange juice exports from Vietnam in value terms increased. In 2020, Vietnam exported 493 thousand US dollars worth of orange juice, up 11.9% from 2019. Over the 2017-2020 period, exports declined by 31%, translating to an annualized rate of 11.6%. The minimum value was recorded in 2019, at 440 thousand US dollars, while the largest decrease was in 2018, at 34.4%.

Annual dynamics of product's exports from Vietnam in value, 2017-2020, K $ US

During 2017-2020, orange juice exports from Vietnam in value terms were relatively evenly distributed. Senegal contributed 13.9% of exports, China 8.6%, and the United States 6.8%, collectively accounting for only 29.3% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Vietnam in value, 2017-2020

Imports orange juice to Vietnam

Imports in kind, K l

The market for orange juice imports in kind showed volatility during these years. Imports reached their lowest point in 2020 and peaked in 2018, with a 5.1-fold difference between these years. In 2020, Vietnam imported 658 thousand liters of orange juice, which is 80.0% less than in 2019. The maximum value was in 2018, at 3 348 thousand liters, and the largest increase also occurred in 2018, at 13.1%.

Annual dynamics of product's imports to Vietnam in kind, 2017-2020, K l

From 2017 to 2020, Brazil, Israel, and Thailand were the primary sources for orange juice imports in kind. Brazil accounted for 62.4% of imports, Israel for 13.4%, and Thailand for 6.5%, together representing 82.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Vietnam in kind, 2017-2020

Imports in value, K $ US

Orange juice imports to Vietnam in value terms declined for the second year in a row. In 2020, import volume amounted to 5 335 thousand US dollars, a 23.6% decrease compared to 2019. Between 2017 and 2020, imports fell by 19.2%, equating to an annualized decline of 6.9%. The highest value was in 2018, at 7 772 thousand US dollars, and the largest increase was also in 2018, at 17.7%.

Annual dynamics of product's imports to Vietnam in value, 2017-2020, K $ US

Throughout 2017-2020, Brazil and Israel dominated orange juice imports to Vietnam in value terms, jointly accounting for 84.9% of total flows, with other countries holding much smaller shares.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Vietnam in value, 2017-2020