Fruit and vegetable juices market in Vietnam, 2026

Earlier Report Observations

The Vietnamese fruit and vegetable juice market expanded from 80.7 million liters in 2018 to 121.4 million liters in 2020. This growth was primarily fueled by rising consumer interest in healthier beverages, which boosted domestic demand from the outset. The period also saw the entry of numerous new players, increasing competition and broadening the product range available to consumers, while regulatory updates to labeling and self-declaration rules provided a clearer framework for market operations.

After peaking in 2020, the market volume declined to 112.3 million liters in 2021 and dropped sharply to 70.7 million liters in 2022. This contraction occurred despite the expansion of modern retail and e‑commerce channels, which improved product accessibility. A key driver was a substantial rise in exports, which grew from 82.2 million liters in 2021 to 144.7 million liters in 2022, diverting production away from the domestic market. During this period, major international companies like Tipco entered the Vietnamese market, and PepsiCo strengthened its local presence with additional investments in production and distribution.

The market rebounded to 101.4 million liters in 2023. Regulatory developments shaped the landscape, with the Ministry of Health tightening labeling rules to require clear disclosure of ingredients, sugar content, and fruit origin. Simultaneously, the Vietnam Chamber of Commerce and Industry proposed distinguishing fruit juices from sugary soft drinks in the draft Special Consumption Tax Law, aiming to exempt healthier products from taxation.

Production fruit and vegetable juices in Vietnam

In kind, 2017-2020, M l

Vietnam was among the world's leading producers of fruit and vegetable juices from 2017 to 2020, ranking 26th globally by production volume.

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Vietnam's production of fruit and vegetable juices grew for the second consecutive year. In 2020, the country produced 176.9 million liters, an 18.7% increase compared to 2019. Over the 2017-2020 period, production rose by 66%, with an average annual growth rate of 18.4%. The lowest production was recorded in 2018 at 104.8 million liters, which represented a 1.7% decline. The largest increase occurred in 2019, with a 42.4% jump.

Annual dynamics of production in Vietnam in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Vietnam's production of fruit and vegetable juices increased for the third consecutive year. In 2020, the output was valued at 387.0 million US dollars, marking a 19.8% rise compared to 2019. Between 2017 and 2020, production grew by 65.8%, equating to an annualized rate of 18.3%.

Annual dynamics of production in Vietnam in value, 2017-2020, M $ US

Exports fruit and vegetable juices from Vietnam

Exports in kind, K l

Export volumes showed noticeable fluctuations during the period. The lowest point was in 2018 at 34 789 thousand liters, which saw an 18.9% decline. Volumes then surged by 98.7% in 2019, reaching their peak in 2020 at 71 569 thousand liters, a moderate 3.5% gain from the previous year. Overall, there was a 2.1-fold shift between the minimum in 2018 and the maximum in 2020.

Annual dynamics of product's exports from Vietnam in kind, 2017-2020, K l

From 2017 to 2020, the Netherlands, China, and the United States were the leading destinations for Vietnam's fruit and vegetable juice exports in volume terms. The Netherlands accounted for 23.2% of exports, China for 18.3%, and the United States for 14.3%, together making up 55.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Vietnam in kind, 2017-2020

Exports in value, M $ US

Fruit and vegetable juice exports from Vietnam increased for the second consecutive year. In 2020, exports totaled 156.5 million US dollars, up by 4.5% compared to 2019. Between 2017 and 2020, exports grew by 66.6%, with an annualized rate of 18.6%. The lowest value was recorded in 2018 at 89.9 million US dollars, reflecting a 4.3% decline. The largest increase occurred in 2019, with a 66.7% rise.

Annual dynamics of product's exports from Vietnam in value, 2017-2020, M $ US

From 2017 to 2020, the top destinations for Vietnam's fruit and vegetable juice exports in value terms were the Netherlands, China, and the United States. The Netherlands held a 25.2% share, China 18.0%, and the United States 14.7%, collectively accounting for 57.9% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Vietnam in value, 2017-2020

Imports fruit and vegetable juices to Vietnam

Imports in kind, K l

Vietnam's imports of fruit and vegetable juices reached 7 636 thousand liters in 2020, a 48.0% decrease year-over-year. Over the 2017-2020 period, imports fell by 36.1%, with an average annual decline of 13.9%. The highest import volume was in 2019 at 14 687 thousand liters, which saw a 36.6% increase.

Annual dynamics of product's imports to Vietnam in kind, 2017-2020, K l

From 2017 to 2020, imports in volume terms were distributed across a wide range of partner countries. China accounted for 17.4% of imports, Brazil for 14.3%, and Thailand for 11.7%, together making up just 43.4% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Vietnam in kind, 2017-2020

Imports in value, M $ US

After two years of growth, Vietnam's fruit and vegetable juice imports declined. In 2020, imports totaled 22.2 million US dollars, reflecting a substantial 11.3% decrease compared to 2019. Over the 2017-2020 period, imports increased by 9.5%, with an average annual growth rate of 3.1%. The peak value was recorded in 2019 at 25.0 million US dollars, which saw a 19.2% rise.

Annual dynamics of product's imports to Vietnam in value, 2017-2020, M $ US

From 2017 to 2020, the partner landscape for imports in value terms was diverse. Brazil accounted for 21.0% of imports, China for 15.6%, and Israel for 10.9%, together forming only 47.5% of total flows. The remaining 52.5% came from many other countries.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Vietnam in value, 2017-2020