Homogenised jams, jellies, marmalades, purées and pastes market in China

Earlier Report Observations

The Chinese market for homogenised jams, jellies, marmalades, purées and pastes expanded consistently from 2018 to 2020, with production growth supported by the widespread use of fallen, substandard, and surplus fruit to meet demand. This period also saw the beginning of a strong consumer shift towards healthier options, particularly low-sugar and additive-free products, which gained popularity. Even during the COVID-19 pandemic in 2020, domestic demand remained resilient as health awareness rose, and major manufacturers invested in automation to maintain output.

From 2021 onwards, the market moved upscale, with manufacturers increasingly using premium imported ingredients like blueberries, strawberries, and cherries, catering to a growing segment for high-end products. Simultaneously, the rapid development of the downstream baking industry created sustained demand for jams as an ingredient. By 2023, consumer preferences had diversified further, spurring the development of small-batch, artisanal, and seasonal fruit jam variants.

In 2024, the industry continued to emphasise product quality and unique flavours, with demand for low-sugar and no-additive products growing as green health concepts became more entrenched. Packaging innovation also progressed, supported by high consumer acceptance of eco-friendly solutions.

Production homogenised jams, jellies, marmalades, purées and pastes in China

In kind, 2017-2020, K t

China held the top position globally for the production of homogenised jams, jellies, marmalades, purées, and pastes from 2017 to 2020.

Top producers of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

World map of production of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

China's production of homogenised jams, jellies, marmalades, purées, and pastes grew for the second year in a row. In 2020, output reached 104.0 K t, marking a modest rise of 3.4% from the previous year. Over the 2017–2020 period, production expanded by 7%, averaging an annual growth rate of 2.3%. The lowest production level was in 2018 at 93.6 K t, which saw the steepest drop of 3.6%. Conversely, 2019 recorded the highest increase at 7.4%.

Annual dynamics of production in China in kind, 2017-2020, K t

Exports homogenised jams, jellies, marmalades, purées and pastes from China

Exports in kind, t

China's exports of homogenised jams, jellies, marmalades, purées, and pastes fell for the second consecutive year. In 2020, exports stood at 966 t, down 33.3% from the year before. From 2017 to 2020, exports declined by 30.5%, with an average annual decrease of 11.4%. The peak was in 2018 at 1 690 t, which also saw the largest rise of 21.6%.

Annual dynamics of product's exports from China in kind, 2017-2020, t

From 2017 to 2020, Hong Kong, the United States, and Panama were the top destinations for China's exports in volume, consistently leading the trade structure. Hong Kong accounted for 69.4% of exports, the United States for 7.7%, and Panama for 4.0%, together making up 81.1% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from China in kind, 2017-2020

Exports in value, K $ US

China's export value of homogenised jams, jellies, marmalades, purées, and pastes dropped for the second year running. In 2020, exports totaled 5 021 K $ US, a 33.5% reduction compared to the prior year. Between 2017 and 2020, export value fell by 16%, averaging an annual decline of 5.7%. The highest value was in 2018 at 9 722 K $ US, which also experienced the biggest jump of 62.6%.

Annual dynamics of product's exports from China in value, 2017-2020, K $ US

During 2017–2020, Hong Kong dominated China's export structure in value terms, absorbing 84.9% of total flows, while numerous smaller partners made up the remainder.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from China in value, 2017-2020

Imports homogenised jams, jellies, marmalades, purées and pastes to China

Imports in kind, t

China's imports of homogenised jams, jellies, marmalades, purées, and pastes decreased for the second straight year. In 2020, imports amounted to 2 760 t, a 9.0% drop from 2019. Over the 2017–2020 span, imports grew by 24.9%, with a compound annual growth rate of 7.7%. The highest import volume was in 2018 at 3 483 t, which saw the largest surge of 57.6%. In contrast, 2019 had the biggest decline of 12.9%.

Annual dynamics of product's imports to China in kind, 2017-2020, t

From 2017 to 2020, Spain, the United Kingdom, and the United States were the key contributors to China's import volume. Spain made up 56.5% of imports, the United Kingdom 16.3%, and the United States 8.1%, collectively accounting for 80.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to China in kind, 2017-2020

Imports in value, K $ US

China's import value of homogenised jams, jellies, marmalades, purées, and pastes declined for the second year in a row. In 2020, imports reached 20 452 K $ US, down 3.1% from the previous year. Between 2017 and 2020, import value increased by 35.1%, with an average annual growth rate of 10.6%. The peak was in 2018 at 24 569 K $ US, which also recorded the largest rise of 62.3%. The most significant drop occurred in 2019 at 14.1%.

Annual dynamics of product's imports to China in value, 2017-2020, K $ US

In the 2017–2020 period, Spain, the United Kingdom, and the United States remained China's primary suppliers in value terms. Spain accounted for 48.2% of imports, the United Kingdom for 16.7%, and the United States for 14.1%, together representing 79.0% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to China in value, 2017-2020