Homogenised jams, jellies, marmalades, purées and pastes market in Moldova

Earlier Report Observations

The market for homogenised jams, jellies, marmalades, purées and pastes in Moldova showed a volatile trajectory from 2018 to 2023. Physical volume dropped from 615.4 tons in 2018 to 360.6 tons in 2021, then rebounded to 534.8 tons in 2023. In value terms, after falling to 800 thousand USD in 2019, the market size grew steadily to 1 629 thousand USD in 2023, suggesting a shift towards higher-value products.

A key regulatory development occurred in 2024 with the adoption of Order No. 572/2025, which amended labeling and composition rules. The new standards require a higher minimum fruit content—450 grams of pulp or purée per 1000 grams of finished product, up from 350 grams—and mandate clear labeling of fruit quantity per 100 grams. These changes align Moldovan regulations with European Union directives and aim to meet consumer preferences for fruit-rich, lower-sugar options.

Production homogenised jams, jellies, marmalades, purées and pastes in Moldova

In kind, 2017-2020, t

Top producers of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

World map of production of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

Moldova's production of homogenised jams, jellies, marmalades, purées and pastes saw growth for two consecutive years before declining in 2020. That year, output reached 666.1 tonnes, marking a 16.1% decrease from 2019. Over the 2017-2020 period, production rose by 4.4%, with a compound annual growth rate of 1.5%. The highest production level was recorded in 2019 at 793.9 tonnes, which also saw the largest annual increase of 22.8%.

Annual dynamics of production in Moldova in kind, 2017-2020, t

In value, 2017-2020, K $ US

Following a two-year decline, Moldova's production value for homogenised jams, jellies, marmalades, purées and pastes increased in 2020. The output was valued at 922 000 US dollars, showing a modest 0.7% improvement compared to 2019. Between 2017 and 2020, production value fell by 23.2%, with an annualized decline rate of 8.4%. The lowest value occurred in 2019 at 915 000 US dollars, while the sharpest drop was in 2018 at 19.7%.

Annual dynamics of production in Moldova in value, 2017-2020, K $ US

Exports homogenised jams, jellies, marmalades, purées and pastes from Moldova

Exports in kind, t

Export volumes for homogenised jams, jellies, marmalades, purées and pastes from Moldova experienced significant fluctuations during the period. In 2020, exports totalled 389.6 tonnes, representing a 21.2% decrease from the previous year. The lowest export volume was recorded in 2018 at 128.6 tonnes, while the peak occurred in 2019 at 494.2 tonnes. The difference between these years was 3.8-fold, with 2019 showing the largest increase of 284.2%.

Annual dynamics of product's exports from Moldova in kind, 2017-2020, t

From 2017 to 2020, Germany remained Moldova's primary export destination for homogenised jams, jellies, marmalades, purées and pastes in volume terms, accounting for 70.9% of total exports. Other markets played considerably smaller roles during this period.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Moldova in kind, 2017-2020

Exports in value, K $ US

Export values for homogenised jams, jellies, marmalades, purées and pastes from Moldova showed volatility over the observed period. In 2020, exports amounted to 539.2 thousand US dollars, a 5.4% decline from the previous year. The lowest value was recorded in 2018 at 191.7 thousand US dollars, while the highest was in 2019 at 569.7 thousand US dollars. The difference between these years was threefold, with 2018 experiencing the largest decline of 30.1% and 2019 seeing the biggest increase of 197.2%.

Annual dynamics of product's exports from Moldova in value, 2017-2020, K $ US

During 2017-2020, Germany and Ukraine dominated Moldova's exports of homogenised jams, jellies, marmalades, purées and pastes in value terms, together accounting for 95.7% of total export flows. The remaining share was distributed among other destinations.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Moldova in value, 2017-2020

Imports homogenised jams, jellies, marmalades, purées and pastes to Moldova

Imports in kind, t

Moldova's imports of homogenised jams, jellies, marmalades, purées and pastes increased for the third consecutive year in 2020. Import volume reached 117.2 tonnes, showing a slight 1.3% year-over-year advance. Between 2017 and 2020, imports grew by 83.3%, with a compound annual growth rate of 22.4%.

Annual dynamics of product's imports to Moldova in kind, 2017-2020, t

From 2017 to 2020, Russia, Poland, and Germany were the leading sources of Moldova's imports of homogenised jams, jellies, marmalades, purées and pastes in volume terms. Russia accounted for 29.8% of imports, Poland for 22.8%, and Germany for 19.5%, together representing 72.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Moldova in kind, 2017-2020

Imports in value, K $ US

Moldova's import value for homogenised jams, jellies, marmalades, purées and pastes rose for the third straight year in 2020. Imports totalled 477.4 thousand US dollars, reflecting a moderate 5.0% gain compared to 2019. Between 2017 and 2020, import value increased by 75.6%, equating to an annualized growth rate of 20.6%.

Annual dynamics of product's imports to Moldova in value, 2017-2020, K $ US

Over the 2017-2020 period, Russia, Poland, and Germany were Moldova's main suppliers of homogenised jams, jellies, marmalades, purées and pastes in value terms. Russia contributed 36.8% of import value, Poland 19.3%, and Germany 16.5%, together comprising 72.7% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Moldova in value, 2017-2020