Hair preparations market in Finland

Earlier Report Observations

The Finnish hair preparations market grew from 65.8 million dollars in 2018 to 100.9 million dollars in 2024. After a moderate increase to 68.2 million dollars in 2019, the market contracted over the next two years, falling to 61.3 million dollars in 2021. From 2022 onward, however, it entered a phase of strong expansion, reaching 82.1 million dollars that year.

The market's growth accelerated from 2022, with a notable surge of 34% that year. In 2023, evolving marketing trends, including greater use of strategic creativity and AI-driven efficiency, helped sustain consumer demand and supported a 13% increase in market value. The following year, 2024, saw the launch of innovative products such as specialized dry shampoos and moisturizing conditioners, which directly responded to consumer preferences for individuality and natural ingredients, contributing to a further 8.6% rise in the market size to 100.9 million dollars.

Production hair preparations in Finland

In value, 2017-2020, K $ US

Finland's hair preparations production has increased for the third consecutive year. In 2020, output was valued at 26 207 thousand US dollars, reflecting a year-over-year gain of 15.6%. Between 2017 and 2020, production grew by 25%, equating to an annualized rate of 7.7%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

Exports hair preparations from Finland

Exports in kind, t

The market showed signs of volatility over the observed period. Volumes dropped to a minimum in 2019 and climbed to their maximum in 2020, representing a 36-fold shift. In 2019, cross-border shipments of hair preparations from Finland registered 51 tonnes, while in 2020 they reached 1 816 tonnes, reflecting a steep increase of 3,469.0% compared to the previous year. The largest decline of 96.6% was recorded in 2019.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

From 2017 to 2020, Russia, Sweden, and Poland were the principal destinations for exports in kind, accounting for 25.8%, 15.0%, and 13.8% of exports, respectively. Together, they represented 54.6% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

In 2020, hair preparations deliveries from Finland totalled 24 038 thousand US dollars, indicating a modest year-over-year rise of 7.1%. Between 2017 and 2020, exports increased by 40.1%, equating to an annualized rate of 11.9%. The largest increase of 31.5% was recorded in 2018, while the largest decline of 0.5% occurred in 2019.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

Over the period 2017–2020, Poland, Russia, and Norway headed the ranking of buyers of hair preparations from Finland in value terms, with shares of 20.0%, 19.6%, and 14.7% of exports, respectively. Their combined share reached 54.3% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports hair preparations to Finland

Imports in kind, t

Volatility characterized the market behavior during these years. The period saw a trough in 2019 and a peak in 2017, showing a 62-fold amplitude. In 2019, imported hair preparations volumes in Finland amounted to 156 tonnes, while in 2020 they reached 9 736 tonnes, showing a steep advance of 6,121.6% compared to the previous year. The largest decline of 98.4% was recorded in 2019.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

From 2017 to 2020, France, Germany, and Sweden were the main markets for imports in kind, accounting for 18.7%, 17.8%, and 15.2% of imports, respectively. Together, they represented 51.7% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

After a two-year advance, cross-border shipments of hair preparations to Finland declined. In 2020, imports registered 63 403 thousand US dollars, which is 6.8% weaker year-over-year. Over the period 2017-2020, imports increased by 9%, with a compound annual growth rate of 2.9%. The maximum value of 68 014 thousand US dollars was recorded in 2019, and the largest increase of 13.0% occurred in 2018.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

In 2017–2020, the partner structure for imports in value terms was balanced rather than concentrated. Germany, Sweden, and France accounted for 23.2%, 15.8%, and 9.7% of imports, respectively, jointly representing 48.7% of total flows. Many other countries accounted for the remaining 51.3%.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020