Hair preparations market in Greece

Earlier Report Observations

The Greek hair preparations market expanded from 2018 to 2019, with production rising from USD 65.6 million to USD 71.3 million and market size growing from USD 117.9 million to USD 125.5 million. This growth was supported by the introduction of innovative products with plant-based active ingredients and the development of digital sales channels focusing on social media. In 2020, the COVID-19 pandemic shifted consumption towards at-home care, increasing demand for hair dyes for personal use due to salon closures, while styling product sales temporarily declined.

Market recovery followed in 2021, particularly for styling products, which saw a 44.1% sales increase. However, the war in Ukraine and resulting inflationary pressures led to a significant drop in hair care sales in 2022. During this period, innovations in sustainable packaging, such as plastic-free shampoo bars, emerged, and regulatory actions via RAPEX removed hazardous products from the market.

By 2023, sales rebounded with an 8% rise, driven by consumer preference for natural ingredients and technological scalp treatments, supported by growing digital sales through e-pharmacies. The trend towards natural and environmentally responsible formulas continued into 2024, reflecting in sustained import and export activity.

Production hair preparations in Greece

In value, 2017-2020, K $ US

Hair preparations production in Greece has been growing for three consecutive years. In 2020, output reached 86 858 thousand US dollars, marking a significant 21.9% increase from the previous year. From 2017 to 2020, production rose by 54.3%, which translates to an average annual growth rate of 15.6%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

Exports hair preparations from Greece

Exports in kind, t

In 2020, Greece's exports of hair preparations in volume terms amounted to 8 411 tonnes, up 4.1% from 2019. Between 2017 and 2020, exports grew by 14.6%, with an average annual increase of 4.6%. The largest decline occurred in 2019 at 2.0%, while the highest growth was recorded in 2018 at 12.3%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, t

From 2017 to 2020, Greece's exports of hair preparations in volume terms were distributed across multiple countries. Cyprus accounted for 23.7% of exports, Germany for 10.5%, and Bulgaria for 6.1%. Together, these three countries represented 40.3% of total exports, with no single partner dominating the market.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

In 2020, the value of hair preparations exported from Greece totaled 42 744 thousand US dollars, showing a strong 16.9% increase compared to 2019. Over the period from 2017 to 2020, exports rose by 22.3%, with a compound annual growth rate of 6.9%. The largest decline was in 2019 at 7.4%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

Between 2017 and 2020, Greece's hair preparations exports in value terms were spread across a wide range of buyers. Cyprus contributed 23.3% of export value, Germany 8.7%, and the Netherlands 8.1%. These three countries together made up 40.1% of total export value, while numerous other countries held smaller but notable shares.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports hair preparations to Greece

Imports in kind, t

Greece's imports of hair preparations in volume terms fell for the second year in a row. In 2020, imports stood at 21 446 tonnes, down 11.1% from 2019. From 2017 to 2020, imports decreased by 15.4%, with an average annual decline of 5.4%. The peak was in 2018 at 25 719 tonnes, which also saw the largest increase of 1.4%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, t

From 2017 to 2020, Italy, Germany, and Romania were the main sources for Greece's hair preparations imports in volume terms. Italy accounted for 25.5% of imports, Germany for 18.0%, and Romania for 14.8%. Combined, these three countries represented 58.3% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

Greece's imports of hair preparations in value terms declined for the third consecutive year. In 2020, imports totaled 79 376 thousand US dollars, a 12.6% drop from 2019. Over the period from 2017 to 2020, imports fell by 13.8%, with a compound annual decline rate of 4.8%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

Between 2017 and 2020, Italy, Germany, and France were the leading suppliers of hair preparations to Greece in value terms. Italy contributed 25.7% of import value, Germany 18.9%, and France 12.2%. Together, these three countries accounted for 56.8% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020