Hair preparations market in Austria

Earlier Report Observations

From 2018, the Austrian hair preparations market was driven by increasing consumer demand for natural and organic products. This trend supported steady import growth, which rose from 141 million US dollars in 2018 to 200 million US dollars in 2022. New product launches, such as the premium and bio series St Botanica by Emmbros Overseas in 2021, directly responded to this shift in preferences.

The COVID-19 pandemic in 2020 caused global supply chain disruptions and a temporary decline in imports to 142 million US dollars. Salon closures simultaneously boosted DIY hair care and coloring, altering consumption patterns. Post-pandemic recovery saw imports peak in 2022, further fueled by innovations like Procter & Gamble's sustainable shampoo and conditioner bars in Europe.

In 2023, the market size fell to 132 million US dollars amid a drop in imports to 175 million US dollars. By 2024, the market recovered to 143 million US dollars, with imports surpassing 209 million US dollars and exports jumping to 81 million US dollars. Throughout this period, consumer interest continued to focus on specialized segments such as hair loss treatments and scalp care products.

Production hair preparations in Austria

According to Faostat, there is no production of hair preparations in Austria.

Exports hair preparations from Austria

Exports in kind, t

Austria's hair preparations exports have grown for the second year in a row. In 2020, exports reached 4 817 tonnes, marking a 6.0% increase compared to the previous year. Looking at the period from 2017 to 2020, exports rose by 14%, which translates to an average annual growth rate of 4.5%. The lowest export volume was recorded in 2018 at 4 148 tonnes, with the largest decline that year at 1.9%. In contrast, the largest increase occurred in 2019, with exports jumping by 9.5%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, t

From 2017 to 2020, Germany dominated Austria's hair preparations exports in volume, accounting for 77.3% of the total flows. Other destinations played relatively minor roles during this period.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, M $ US

Austria's hair preparations exports in value terms have also increased for two consecutive years. In 2020, export value totaled 47.1 million US dollars, reflecting a moderate rise of 9.5% from 2019. Over the 2017–2020 span, exports grew by 31.1%, averaging an annual growth rate of 9.4%. The lowest value was seen in 2018 at 35.1 million US dollars, with the largest decline that year at 2.4%. The most significant increase happened in 2019, with a surge of 22.7%.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

Between 2017 and 2020, three key markets—Germany, Switzerland, and Italy—collectively absorbed 76.5% of Austria's hair preparations exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports hair preparations to Austria

Imports in kind, t

Austria's hair preparations imports in volume have declined for the second year in a row. In 2020, import volume stood at 21 795 tonnes, showing a limited decrease of 3.4% year-over-year. From 2017 to 2020, imports fell by 10.7%, with a compound annual growth rate of -3.7%. The highest import volume was recorded in 2018 at 36 032 tonnes, which saw the largest increase that year at 47.6%. The most substantial drop occurred in 2019, with imports plummeting by 37.4%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, t

From 2017 to 2020, Germany, France, and Switzerland were the leading sources for Austria's hair preparations imports in volume. Germany accounted for 57.4% of imports, France for 7.9%, and Switzerland for 6.8%, together making up 72.1% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, M $ US

In 2020, Austria's hair preparations imports in value terms were recorded at 141.9 million US dollars, indicating a limited decline of 4.8% compared to the previous year. The lowest value was in 2018 at 140.9 million US dollars, while the highest was in 2019 at 149.0 million US dollars. The largest increase occurred in 2019, with a rise of 5.7%.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

Throughout 2017–2020, Germany, Switzerland, and France remained the key partners for Austria's hair preparations imports in value terms. Germany held 59.7% of imports, Switzerland 7.5%, and France 5.1%, collectively accounting for 72.2% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020