Market research

Grape wine market in Tunisia

Grape wine market in Tunisia

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

In 2018, grape wine production in Tunisia stood at 32 000 thousand liters, following a reported 30% increase in the previous season. An ongoing cellar modernization program, launched in 2002 with €12 million in investments, aimed at improving wine quality for international markets. Production then rose to 37 000 thousand liters in 2019, supported by the recognized quality of Tunisian grapes and the growing international reputation of Tunisian wines, which were named among the world's best.

After peaking in 2019, production fell to 31 000 thousand liters in 2020 and 28 000 thousand liters in 2021, then rebounded to 33 000 thousand liters in 2022.

In 2023, production slightly decreased to 31 900 thousand liters. By 2024, high inflation pushed up wine prices, while climate change affected grape production, and diversification of export markets for fruits including grapes offered new opportunities for the sector.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In kind
        1. 4.1.1.1. Production, 2018-2023
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2023
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Tunisia
      1. 5.1.1. Annual dynamics of production in Tunisia in kind, 2018-2023, K l
      2. 5.1.2. Annual dynamics of production in Tunisia in value, 2018-2023, $ US
    2. 5.2. Global production by Country, 2018-2023
      1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K l
      2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
      3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K l
      4. 5.2.4. Structure of production by countries in kind, 2018-2023
      5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
  6. 6. Exports
    1. 6.1. Exports (Direct Data)
      1. 6.1.1. Exports - Total information
      2. 6.1.2. Exports in kind, K l
        1. 6.1.2.1. Annual dynamics of product's exports from Tunisia in kind, 2018-2024, K l
        2. 6.1.2.2. Dynamics of product's exports in kind from Tunisia by countries, 2018-2024, K l
        3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.1.3. Exports in value, K $ US
        1. 6.1.3.1. Annual dynamics of product's exports from Tunisia in value, 2018-2024, K $ US
        2. 6.1.3.2. Dynamics of product's exports in value from Tunisia by countries, 2018-2024, K $ US
        3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's exports, $ US/l
        1. 6.1.4.1. Annual dynamics of average price of product's exports from Tunisia, 2018-2024, $ US/l
        2. 6.1.4.2. Dynamics of average price of product's exports from Tunisia by countries, 2018-2024, $ US/l
    2. 6.2. Exports (Mirror Data)
      1. 6.2.1. Exports - Total information
      2. 6.2.2. Exports in kind, K l
        1. 6.2.2.1. Annual dynamics of product's exports from Tunisia in kind, 2018-2024, K l
        2. 6.2.2.2. Dynamics of product's exports in kind from Tunisia by countries, 2018-2024, K l
        3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.2.3. Exports in value, K $ US
        1. 6.2.3.1. Annual dynamics of product's exports from Tunisia in value, 2018-2024, K $ US
        2. 6.2.3.2. Dynamics of product's exports in value from Tunisia by countries, 2018-2024, K $ US
        3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's exports, $ US/l
        1. 6.2.4.1. Annual dynamics of average price of product's exports from Tunisia, 2018-2024, $ US/l
        2. 6.2.4.2. Dynamics of average price of product's exports from Tunisia by countries, 2018-2024, $ US/l
  7. 7. Imports
    1. 7.1. Imports (Direct Data)
      1. 7.1.1. Imports - Total information
      2. 7.1.2. Imports in kind, K l
        1. 7.1.2.1. Annual dynamics of product's imports to Tunisia in kind, 2018-2024, K l
        2. 7.1.2.2. Dynamics of product's imports in kind to Tunisia by countries, 2018-2024, K l
        3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.1.3. Imports in value, K $ US
        1. 7.1.3.1. Annual dynamics of product's imports to Tunisia in value, 2018-2024, K $ US
        2. 7.1.3.2. Dynamics of product's imports in value to Tunisia by countries, 2018-2024, K $ US
        3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's imports, $ US/l
        1. 7.1.4.1. Annual dynamics of average price of product's imports to Tunisia, 2018-2024, $ US/l
        2. 7.1.4.2. Dynamics of average price of product's imports to Tunisia by countries, 2018-2024, $ US/l
    2. 7.2. Imports (Mirror Data)
      1. 7.2.1. Imports - Total information
      2. 7.2.2. Imports in kind, K l
        1. 7.2.2.1. Annual dynamics of product's imports to Tunisia in kind, 2018-2024, K l
        2. 7.2.2.2. Dynamics of product's imports in kind to Tunisia by countries, 2018-2024, K l
        3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.2.3. Imports in value, K $ US
        1. 7.2.3.1. Annual dynamics of product's imports to Tunisia in value, 2018-2024, K $ US
        2. 7.2.3.2. Dynamics of product's imports in value to Tunisia by countries, 2018-2024, K $ US
        3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's imports, $ US/l
        1. 7.2.4.1. Annual dynamics of average price of product's imports to Tunisia, 2018-2024, $ US/l
        2. 7.2.4.2. Dynamics of average price of product's imports to Tunisia by countries, 2018-2024, $ US/l
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K l
      2. 8.1.2. In value, K $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K l
      2. 8.2.2. In value, K $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production grape wine in Tunisia

In kind, 2017-2020, K l

Top producers of grape wine, 2017-2020

Source: SHEV.io

World map of production of grape wine, 2017-2020

Source: SHEV.io

Tunisia's grape wine production experienced a two-year period of growth before declining. In 2019, production reached its peak at 37 000 K l, marking a significant increase of 15.6%. However, by 2020, production had fallen to 31 000 K l, representing a sharp decline of 16.2% compared to the previous year.

Annual dynamics of production in Tunisia in kind, 2017-2020, K l

Parameter201820192020CAGR
1Change from last year4.9%15.6%(16.2%)0.5%
Source: SHEV.io

Exports grape wine from Tunisia

Exports in kind, K l

The export market for grape wine from Tunisia showed considerable volatility during the observed period. In 2018, exports peaked at 562.0 K l, with an 18.0% increase. By 2020, exports had dropped to their lowest point at 97.3 K l, down 77.2% from 2019. This created a substantial 5.8-fold difference between the highest and lowest export volumes.

Annual dynamics of product's exports from Tunisia in kind, 2017-2020, K l

Parameter201820192020CAGR
1Change from last year18.0%(24.0%)(77.2%)(41.1%)
Source: SHEV.io

From 2017 to 2020, France, Germany, and Turkey were the primary markets for Tunisia's grape wine exports in volume terms. France accounted for 34.0% of exports, Germany for 28.2%, and Turkey for 4.5%. Together, these three countries represented 66.7% of Tunisia's total grape wine export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Tunisia in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Tunisia's grape wine exports in value terms declined for the third consecutive year. Between 2017 and 2020, exports decreased by 63.8%, averaging an annual decline of 28.7%. In 2020, export value fell to 1 375 K $ US, a 54.0% contraction compared to 2019.

Annual dynamics of product's exports from Tunisia in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year(7.2%)(15.3%)(54.0%)(28.7%)
Source: SHEV.io

During the 2017-2020 period, France, Germany, and Turkey were the largest buyers of Tunisian grape wine in value terms. France accounted for 41.4% of export value, Germany for 3.8%, and Turkey for 2.8%. However, their combined share was only 48.0% of total export value, indicating a diversified market structure with many smaller buyers.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Tunisia in value, 2017-2020

Source: SHEV.io

Imports grape wine to Tunisia

Imports in kind, K l

Tunisia's grape wine imports in volume terms showed significant changes between 2017 and 2020. Imports peaked in 2019 at 220.4 K l, with a 42.5% increase. By 2020, imports had fallen to 79.5 K l, down 63.9% from the previous year. Over the entire period, imports decreased by 61.4%, averaging an annual decline of 27.2%.

Annual dynamics of product's imports to Tunisia in kind, 2017-2020, K l

Parameter201820192020CAGR
1Change from last year(24.9%)42.5%(63.9%)(27.2%)
Source: SHEV.io

From 2017 to 2020, France, Germany, and the Netherlands remained Tunisia's main suppliers of grape wine in volume terms. France accounted for 34.7% of imports, Germany for 23.6%, and the Netherlands for 20.3%. Together, these three countries supplied 78.6% of Tunisia's total grape wine imports.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Tunisia in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Tunisia's grape wine imports in value terms followed a declining trend between 2017 and 2020. Imports reached their highest point in 2019 at 1 810 K $ US, with a 31.5% increase. By 2020, import value had fallen to 1 101 K $ US, down 39.2% from the previous year. Over the four-year period, imports decreased by 36.4%, averaging an annual decline of 14.0%.

Annual dynamics of product's imports to Tunisia in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year(20.4%)31.5%(39.2%)(14.0%)
Source: SHEV.io

Between 2017 and 2020, France and Germany dominated Tunisia's grape wine imports in value terms, jointly accounting for 85.1% of total import value. The remaining imports were distributed among various smaller markets.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Tunisia in value, 2017-2020

Source: SHEV.io

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