Alcoholic beer market in Tunisia

Earlier Report Observations

The Tunisian alcoholic beer market expanded from 172.7 million liters in 2018 to 204.3 million liters in 2019. This growth was fueled by rising consumption, reinforced by the state-owned Société de Fabrication des Boissons de Tunisie (SFBT), which controlled about 85% of the national market and reported record revenue. A strong consumer preference for beer, accounting for 68% of alcohol consumption in the country, further supported market expansion despite persistent sales restrictions on specific religious days.

After stabilizing at 202.1 million liters in 2020, the market volume declined to 195.4 million liters in 2021. The drop was linked to high taxation on alcoholic beverages, which increased prices and restrained legal consumption. During this period, SFBT maintained its dominant position, while the entry of new products like the strong beer Berber Forte launched by SONOBRA diversified the market offering.

Market volume recovered to 202.7 million liters in 2022, supported by entrenched consumption habits and SFBT's market dominance. However, the Finance Law for 3, enacted in December 2022, introduced a 5% advance payment on alcohol sales, leading to price increases and contributing to a contraction to 192.5 million liters in 2023. In 2024, product diversification continued with the launch of the Hard Seltzer 'Sunset' by Sonobra, while strict regulations on alcohol sales and distribution remained in effect.

Production alcoholic beer in Tunisia

In kind, 2017-2020, M l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

In 2020, Tunisia produced 204.1 million liters of alcoholic beer, marking a 1.0% decrease from the previous year. Over the 2017-2020 period, production grew by 11.8%, with an average annual growth rate of 3.8%. The lowest production level was recorded in 2018 at 175.0 million liters, while the highest was in 2019 at 206.2 million liters. The most significant decline occurred in 2018, dropping by 4.1%, whereas the largest increase was in 2019, rising by 17.8%.

Annual dynamics of production in Tunisia in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Following two years of growth, Tunisia's alcoholic beer production experienced a decline. In 2020, the output was valued at 153.8 million US dollars, reflecting an 11.1% reduction compared to the previous year. Between 2017 and 2020, production increased by 27.7%, which translates to an annualized growth rate of 8.5%. The peak value was recorded in 2019 at 172.9 million US dollars, with the largest increase that year at 39.8%.

Annual dynamics of production in Tunisia in value, 2017-2020, M $ US

Exports alcoholic beer from Tunisia

Exports in kind, K l

After a two-year decline, Tunisia's exported volumes of alcoholic beer saw an increase. In 2020, exports reached 2 052 thousand liters, showing a slight gain of 2.6% from the previous year. Over the 2017-2020 period, exports decreased by 18.7%, equating to an annualized decline of 6.7%. The lowest export volume was recorded in 2019 at 2 000 thousand liters, with the largest drop that year at 18.2%.

Annual dynamics of product's exports from Tunisia in kind, 2017-2020, K l

From 2017 to 2020, Senegal was the dominant market for Tunisia's alcoholic beer exports in kind, accounting for 88.6% of total flows, while other markets made up a fragmented remainder.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Tunisia in kind, 2017-2020

Exports in value, K $ US

Alcoholic beer shipments from Tunisia abroad declined for the second consecutive year. In 2020, Tunisia exported 1 547 thousand US dollars of alcoholic beer, down by 7.8% compared to 2019. Over the 2017-2020 period, exports decreased by 7.1%, with a compound annual growth rate of -2.4%. The highest value was recorded in 2018 at 1 729 thousand US dollars, with the largest increase that year at 3.9%.

Annual dynamics of product's exports from Tunisia in value, 2017-2020, K $ US

From 2017 to 2020, Senegal, France, and Algeria remained the primary buyers of alcoholic beer from Tunisia in value terms, with shares of 60.5%, 14.3%, and 1.2% respectively. Together, they accounted for 75.9% of total exports in value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Tunisia in value, 2017-2020

Imports alcoholic beer to Tunisia

Imports in kind, K l

The market displayed an unstable trend throughout the period. Import volumes peaked in 2018 and fell to their lowest level in 2020, with a top-to-bottom ratio of 9.3 times. In 2020, Tunisia's alcoholic beer import volume was 15 thousand liters, showing an 86.0% decrease from the previous year. The maximum value was recorded in 2018 at 139 thousand liters, with the largest increase that year at 54.7%.

Annual dynamics of product's imports to Tunisia in kind, 2017-2020, K l

Throughout 2017-2020, Germany, Turkey, and France were the key sources for Tunisia's alcoholic beer imports in kind, with shares of 61.5%, 4.7%, and 0.9% respectively. Together, they accounted for 67.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Tunisia in kind, 2017-2020

Imports in value, K $ US

The market showed signs of volatility over the observed period. Imports varied from a high in 2019 to a low in 2020, with a 5.2-fold difference. In 2020, Tunisia imported 35 thousand US dollars of alcoholic beer, which is 80.9% lower than in 2019. The maximum value was recorded in 2019 at 182 thousand US dollars, with the largest increase that year at 56.2%.

Annual dynamics of product's imports to Tunisia in value, 2017-2020, K $ US

Throughout 2017-2020, Germany clearly dominated Tunisia's alcoholic beer imports in value terms, taking 79.5% of total flows, while other countries held significantly smaller shares.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Tunisia in value, 2017-2020