Grape juice market in Northern Africa

Earlier Report Observations

The North African grape juice market expanded rapidly from 2018 to 2021, with volume rising from 5.3 million liters to 13.5 million liters, before contracting to 7.9 million liters by 2023. This surge was primarily driven by a sharp increase in imports, which peaked at nearly 11.9 million liters in 2021. Local production remained relatively stable, fluctuating between 1.8 and 2.1 million liters annually.

The market's development was influenced by several specific events. In Morocco, a key producer, the entry of Mutandis into fruit juice production in 2017 through the acquisition of the Marrakech brand provided new local manufacturing capacity. However, adverse climatic conditions in Moroccan grape-growing regions, such as Taroudant, along with global pandemic-related disruptions to grape demand in 2020, introduced volatility in raw material supply for juice production.

By 2024, import volumes had continued to decline, falling to 5.6 million liters. Industry factors at that time included rising global input costs for beverages and abundant seasonal grape supply in Morocco, which affected raw material prices and availability. Additionally, the entry of new players like Juice & Nectar Partner into the competitive landscape signaled ongoing changes in the local juice sector.

Production grape juice in Northern Africa

In kind, 2017-2020, K l

Top producers of grape juice, 2017-2020

World map of production of grape juice, 2017-2020

In 2020, Northern Africa produced 2,062 thousand liters of grape juice, marking a significant 12.6% increase compared to 2019. Looking at the broader period from 2017 to 2020, production grew by 42.4%, which translates to an average annual growth rate of 12.5%. The highest production level was recorded in 2018 at 2,127 thousand liters. The most substantial decline occurred in 2019, with a drop of 14.0%, while the largest increase was in 2018, with a surge of 47.0%.

Annual dynamics of production in Northern Africa in kind, 2017-2020, K l

In value, 2017-2020, K $ US

The market displayed notable volatility during the observed period. Output reached its peak in 2018 and hit its lowest point in 2017, with a 1.7-fold difference between these years. In 2020, the value of grape juice production in Northern Africa was 1,172 thousand US dollars, reflecting a moderate rise of 7.8% compared to 2019. The maximum value was recorded in 2018 at 1,630 thousand US dollars. The most significant decline took place in 2019, with a decrease of 33.3%, while the largest increase was in 2018, with a jump of 73.5%.

Annual dynamics of production in Northern Africa in value, 2017-2020, K $ US

Exports grape juice from Northern Africa

Exports in kind, K l

The export market showed signs of volatility over the observed period. Exports reached their lowest point in 2018 and peaked in 2019, with a 2.3-fold gap between these years. In 2020, Northern Africa exported 358 thousand liters of grape juice, down by 54.9% year-on-year. The minimum value was recorded in 2018 at 344 thousand liters, while the maximum was in 2019 at 794 thousand liters. The largest increase occurred in 2019, with a rise of 130.8%.

Annual dynamics of product's exports from Northern Africa in kind, 2017-2020, K l

From 2017 to 2020, Mali, Mauritania, and Senegal were the key partners for grape juice exports in kind from Northern Africa. Mali accounted for 41.0% of exports, Mauritania for 15.6%, and Senegal for 6.6%. Together, these three countries represented 63.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern Africa in kind, 2017-2020

Exports in value, K $ US

Volatility characterized the market behavior during these years. The period from 2019 to 2020 showed a peak-to-trough amplitude of 2.3 times. In 2020, Northern Africa exported grape juice worth 204 thousand US dollars, a decrease of 56.8% compared to the previous year. The maximum value was recorded in 2019 at 471 thousand US dollars. The largest increase occurred in 2019, with a rise of 78.9%.

Annual dynamics of product's exports from Northern Africa in value, 2017-2020, K $ US

Over the period from 2017 to 2020, Mali, Mauritania, and Senegal led the ranking of buyers for grape juice from Northern Africa in value terms. Mali accounted for 40.4% of exports, Mauritania for 14.9%, and Senegal for 6.5%. Their combined share reached 61.8% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern Africa in value, 2017-2020

Imports grape juice to Northern Africa

Imports in kind, K l

The market exhibited an unstable trend throughout the timeframe. Import volumes dropped to their minimum in 2018 and climbed to their maximum in 2020, showing a 2.2-fold shift. In 2020, grape juice deliveries to Northern Africa amounted to 7,813 thousand liters, corresponding to an advance of 12.1% compared to the previous year. The minimum value was recorded in 2018 at 3,548 thousand liters. The largest decline occurred in 2018, with a drop of 19.9%, while the largest increase was in 2019, with a surge of 96.5%.

Annual dynamics of product's imports to Northern Africa in kind, 2017-2020, K l

From 2017 to 2020, the leading destinations for grape juice imports in kind to Northern Africa were Spain, Italy, and Thailand. Spain accounted for 31.4% of imports, Italy for 27.1%, and Thailand for 24.1%. Together, these three countries jointly accounted for 82.5% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern Africa in kind, 2017-2020

Imports in value, K $ US

Cross-border shipments of grape juice to Northern Africa increased for the second consecutive year. In 2020, imports tallied 10,279 thousand US dollars, up by 19.4% compared to the previous year. Between 2017 and 2020, imports increased by 36%, equating to an annualized growth rate of 10.8%. The minimum value was recorded in 2018 at 6,476 thousand US dollars. The largest decline occurred in 2018, with a decrease of 14.3%, while the largest increase was in 2019, with a rise of 33.0%.

Annual dynamics of product's imports to Northern Africa in value, 2017-2020, K $ US

Over the period from 2017 to 2020, Italy, Spain, and Thailand were the main directions for grape juice imports in value terms to Northern Africa. Italy accounted for 35.7% of imports, Spain for 33.4%, and Thailand for 15.3%. Together, these three countries absorbed 84.3% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern Africa in value, 2017-2020