Market research

Grape juice market in Europe

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Europe" region includes following countries:

Albania

Andorra

Bosnia and Herzegovina

Croatia

Gibraltar

Greece

the Holy See

Italy

Malta

Montenegro

Portugal

San Marino

Serbia

Slovenia

Spain

North Macedonia

Bulgaria

Belarus

Czechia

Hungary

Moldova

Poland

Romania

Russia

Slovakia

Ukraine

Denmark

Estonia

Faroe Islands

Finland

Åland Islands

Iceland

Ireland

Latvia

Lithuania

Norway

Sweden

the United Kingdom

Isle of Man

Austria

Belgium

France

Germany

Liechtenstein

Luxembourg

Monaco

the Netherlands

Switzerland

Earlier Report Observations

The European grape juice market volume grew from 934 million l in 2018 to 955 million l in 2019. This increase was supported by a continuing consumer shift toward organic and natural products, along with rising demand for functional grape juices integrated into health beverages. Investments in more efficient and sustainable production technologies also strengthened the industry's foundation during this period.

Supply chain disruptions and increased production costs caused by the COVID-19 pandemic led to a market contraction to 771 million l in 2020. The decline continued in 2021, with volume falling to 521 million l, a year that also saw the industry adopt new technologies like thermovinification to improve juice quality. A slight recovery to 530 million l occurred in 2022 as the market consolidated around organic and functional segments with more innovative product launches. In 2023, adverse weather conditions and drought significantly reduced table grape production in Europe, leading to a further market decline to 372 million l.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Europe
  1. 5.1.1. Annual dynamics of production in Europe in kind, 2018-2023, M l
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, M l
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, M l
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, M l
    1. 6.1.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, M l
    2. 6.1.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, M l
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/K l
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, M l
    1. 6.2.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, M l
    2. 6.2.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, M l
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/K l
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, M l
    1. 7.1.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, M l
    2. 7.1.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, M l
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/K l
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, M l
    1. 7.2.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, M l
    2. 7.2.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, M l
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, M l
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, M l
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production grape juice in Europe

In kind, 2017-2020, M l

Top producers of grape juice, 2017-2020

Source: SHEV.io

World map of production of grape juice, 2017-2020

Source: SHEV.io

In 2020, Europe produced 811.9 million liters of grape juice, marking a significant 20.0% decrease compared to 2019. Looking at the broader period from 2017 to 2020, production fell by 27.8%, which translates to an average annual decline of 10.3%. The most notable increase occurred in 2019, with production rising by 11.4%.

Annual dynamics of production in Europe in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	(19.0%)	11.4%	(20.0%)	(10.3%)

Source: SHEV.io

Exports grape juice from Europe

Exports in kind, M l

In 2020, Europe's grape juice exports reached 214.1 million liters, down 7.1% from the previous year. Over the 2017-2020 period, exports grew by 20.2%, with a compound annual growth rate of 6.3%. The lowest export volume was recorded in 2018 at 149.0 million liters, while the peak occurred in 2019 with 230.6 million liters. The sharpest decline happened in 2018, falling by 16.4%, whereas the largest increase was in 2019, jumping by 54.7%.

Annual dynamics of product's exports from Europe in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	(16.4%)	54.7%	(7.1%)	6.3%

Source: SHEV.io

An analysis of grape juice exports in volume from 2017 to 2020 reveals a wide distribution across numerous markets. China accounted for 1.6% of exports, South Africa for 1.5%, and Switzerland for 1.4%, together making up just 4.6% of total flows. The remaining 95.4% went to other trading partners.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Europe in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Europe's grape juice exports in value terms declined for the second year in a row. In 2020, exports amounted to 360.7 million US dollars, a 2.9% drop from 2019. From 2017 to 2020, exports decreased by 12.1%, with an average annual decline of 4.2%. The highest value was recorded in 2018 at 476.6 million US dollars. The most significant decrease occurred in 2019, falling by 22.1%, while the largest increase was in 2018, rising by 16.1%.

Annual dynamics of product's exports from Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	16.1%	(22.1%)	(2.9%)	(4.2%)

Source: SHEV.io

Between 2017 and 2020, China, South Africa, and Japan played notable but not dominant roles as buyers of European grape juice in value terms. China accounted for 3.0% of exports, South Africa for 2.2%, and Japan for 2.2%, with their combined share reaching only 7.4% of total export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Europe in value, 2017-2020

Source: SHEV.io

Imports grape juice to Europe

Imports in kind, M l

In 2020, Europe imported 173.2 million liters of grape juice, up 1.8% from 2019. Over the 2017-2020 period, imports increased by 9.1%, with a compound annual growth rate of 2.9%. The largest decline was in 2019, down by 1.3%, while the biggest increase occurred in 2018, rising by 8.5%.

Annual dynamics of product's imports to Europe in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	8.5%	(1.3%)	1.8%	2.9%

Source: SHEV.io

From 2017 to 2020, Argentina was the leading source in Europe's grape juice imports by volume, accounting for 1.4% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Europe in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

In 2020, Europe's grape juice imports in value terms stood at 279.2 million US dollars, showing a modest 2.5% increase over the previous year. Between 2017 and 2020, imports decreased by 3.1%, equivalent to an average annual decline of 1.1%. The lowest value was recorded in 2019 at 272.5 million US dollars, while the peak was in 2018 at 361.7 million US dollars. The sharpest drop occurred in 2019, falling by 24.7%, and the largest rise was in 2018, increasing by 25.5%.

Annual dynamics of product's imports to Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	25.5%	(24.7%)	2.5%	(1.1%)

Source: SHEV.io

In the 2017-2020 period, Argentina, Chile, and the United States were the main sources in the geographical breakdown of Europe's grape juice imports by value. Argentina accounted for 2.2% of imports, Chile for 1.1%, and the United States for 0.9%, together making up 4.3% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Europe in value, 2017-2020

Source: SHEV.io