Apple juice market in Northern Africa

Earlier Report Observations

The unfermented apple juice market in Northern Africa has long relied on imports due to constrained local processing capabilities, with only two operational units reported in the late 2010s. This dependency shaped early market volumes, which peaked at over 12 500 thousand liters in 2018 before contracting to 9 675 thousand liters in 2019. The COVID-19 pandemic in 2020 disrupted global supply chains, further squeezing imports but coinciding with a notable increase in domestic production, which rose to 9 551 thousand liters.

Market recovery was uneven in the following years. By 2022, volumes had climbed back to 11 127 thousand liters. The market then expanded dramatically in 2023, reaching 17 208 thousand liters—a surge propelled primarily by a leap in imports to 10 888 thousand liters. This growth occurred against a backdrop of rising costs for key agricultural inputs like fertilizers and pesticides, which nearly doubled in price between 2020 and 2024, increasing production expenses for local manufacturers.

Production apple juice in Northern Africa

In kind, 2017-2020, K l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Apple juice production in Northern Africa has increased for the second consecutive year. In 2020, production reached 9 551 K l, marking a significant year-over-year gain of 51.9%. Between 2017 and 2020, production grew by 49.7%, which translates to an annualized rate of 14.4%. The lowest production level was recorded in 2018 at 5 432 K l, which also saw the largest decline of 14.9%.

Annual dynamics of production in Northern Africa in kind, 2017-2020, K l

Exports apple juice from Northern Africa

Exports in kind, K l

Foreign apple juice supplies from Northern Africa have increased for the third consecutive year. In 2020, exports reached 1 232 K l, showing an 11.0% gain over the previous year. From 2017 to 2020, exports increased by 17.6%, equating to an annualized growth rate of 5.6%.

Annual dynamics of product's exports from Northern Africa in kind, 2017-2020, K l

Between 2017 and 2020, apple juice from Northern Africa was exported to a diverse range of markets. Even the largest destinations—Saudi Arabia, Palestine, and the United States—together accounted for only 37.2% of total exports in volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern Africa in kind, 2017-2020

Exports in value, K $ US

The market exhibited volatility during the observed period. Exports reached their lowest point in 2017 and peaked in 2018, with a 3.2-fold difference between these years. In 2020, Northern Africa's apple juice export value was 1 497 K $ US, representing a 51.9% increase over the previous year. The highest value was recorded in 2018 at 2 478 K $ US, which also saw the largest increase of 223.3%. The largest decline occurred in 2019, with a drop of 60.2%.

Annual dynamics of product's exports from Northern Africa in value, 2017-2020, K $ US

From 2017 to 2020, apple juice from Northern Africa was traded with numerous countries. The top destinations—Saudi Arabia, Palestine, and the United States—together made up only 39.6% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern Africa in value, 2017-2020

Imports apple juice to Northern Africa

Imports in kind, K l

The market showed signs of volatility over the observed period. Import volumes dropped to their minimum in 2020 and climbed to their maximum in 2018, resulting in a 3-fold shift. In 2020, imported apple juice volumes in Northern Africa totaled 2 962 K l, down by 32.1% compared to the previous year. The highest volume was recorded in 2018 at 8 921 K l, which also experienced the largest increase of 71.8%. The largest decline occurred in 2019, with a decrease of 51.1%.

Annual dynamics of product's imports to Northern Africa in kind, 2017-2020, K l

Between 2017 and 2020, Northern Africa sourced apple juice from a broad portfolio of suppliers. Italy (18.5% of imports in volume), Austria (16.5%), and Spain (14.7%) together contributed only 49.6% of total imports, while many other countries held smaller but notable shares.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern Africa in kind, 2017-2020

Imports in value, K $ US

The data reveals irregular changes, indicating a volatile market environment. Imports fell to their lowest point in 2020 after reaching a high in 2018, with a 2.5-fold difference between these years. In 2020, Northern Africa imported apple juice worth 1 497 K $ US, corresponding to a solid decline of 10.9% compared to the previous year. The maximum value was recorded in 2018 at 11 224 K $ US, which also saw the largest increase of 85.9%. The largest decline occurred in 2019, with a drop of 55.4%.

Annual dynamics of product's imports to Northern Africa in value, 2017-2020, K $ US

Over the period from 2017 to 2020, Austria (18.2% of imports in value terms), Spain (18.0%), and Italy (12.0%) were the largest suppliers of apple juice to Northern Africa, but they were not dominant. Together, they accounted for 48.2% of total imports in value terms, against a backdrop of numerous smaller trading partners.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern Africa in value, 2017-2020