Fruit and vegetable juices market in Honduras

Earlier Report Observations

After a contraction in 2019 and 2020, the Honduran fruit and vegetable juice market recovered strongly in 2021, with volume jumping by over 30% to 26.3 million liters. This rebound aligned with a regional surge in non-alcoholic beverage sales, where the subsector grew by 26%, indicating broader demand tailwinds. The market continued to expand in 2022, reaching 29.1 million liters, supported by consumer trends favoring healthier, natural juices with less sugar.

Local production of juices increased notably from 2020 onward, aided by the Central America-Mexico Free Trade Agreement which provided preferential access to Mexican markets for Honduran exporters. The COVID-19 pandemic further boosted demand for health-oriented products, raising output to 16.1 million liters in 2020. Exports of fruits and vegetables to the United States strengthened raw material availability for juice manufacturers, while new phytosanitary and labeling regulations from SENASA and ARSA aimed to improve product quality and safety.

The market volume reached 28.7 million liters in 2023, reflecting stabilized conditions amid ongoing regulatory and supply chain developments. Long-term agricultural policies, such as the State Policy for the Agri-Food Sector 2023-2043, set frameworks for sustainable production. In 2024, updated sanitary regulations for foods and beverages and revised Central American nutritional labeling rules came into effect, shaping the market's operational environment.

Production fruit and vegetable juices in Honduras

In kind, 2017-2020, K l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

In 2020, Honduras produced 16 147 thousand liters of fruit and vegetable juices, marking a 21.7% increase compared to the previous year. Looking at the period from 2017 to 2020, production grew by 23.3%, which translates to an average annual growth rate of 7.2%. The only decline during this timeframe occurred in 2019, when production fell by 1.8%.

Annual dynamics of production in Honduras in kind, 2017-2020, K l

In value, 2017-2020, K $ US

Honduras saw its fruit and vegetable juices production value rise for the third year in a row. In 2020, the output was valued at 10 322 thousand US dollars, reflecting a 14.8% year-on-year increase. From 2017 to 2020, production value increased by 20.5%, averaging a 6.4% annual growth rate.

Annual dynamics of production in Honduras in value, 2017-2020, K $ US

Exports fruit and vegetable juices from Honduras

Exports in kind, K l

Following a two-year decline, Honduras's fruit and vegetable juices exports rebounded in 2020, reaching 19 547 thousand liters—a 3.7% increase over the previous year. However, over the 2017-2020 period, exports decreased by 3.1%, with a compound annual growth rate of -1.1%. The lowest export volume was recorded in 2019 at 18 845 thousand liters, while the largest drop occurred in 2018, when exports fell by 3.8%.

Annual dynamics of product's exports from Honduras in kind, 2017-2020, K l

From 2017 to 2020, Nicaragua, El Salvador, and the United States were the primary markets for Honduras's fruit and vegetable juice exports by volume. Nicaragua accounted for 38.5% of exports, El Salvador for 29.4%, and the United States for 24.0%. Together, these three countries represented 91.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Honduras in kind, 2017-2020

Exports in value, K $ US

Honduras's fruit and vegetable juice export value declined for the third consecutive year. In 2020, exports totaled 12 496 thousand US dollars, down 2.1% from the previous year. Between 2017 and 2020, export value decreased by 5.3%, equating to an average annual decline of 1.8%.

Annual dynamics of product's exports from Honduras in value, 2017-2020, K $ US

Between 2017 and 2020, Nicaragua, El Salvador, and the United States were the leading destinations for Honduras's fruit and vegetable juice exports by value. Nicaragua held a 34.8% share, El Salvador 27.9%, and the United States 22.7%. Collectively, these three markets accounted for 85.4% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Honduras in value, 2017-2020

Imports fruit and vegetable juices to Honduras

Imports in kind, K l

Honduras's imports of fruit and vegetable juices by volume fell for the second year in a row. In 2020, imports amounted to 22 789 thousand liters, a significant 22.3% decrease compared to 2019. Over the 2017-2020 period, imports declined by 20.4%, with a compound annual growth rate of -7.3%. The peak import volume was recorded in 2018 at 32 409 thousand liters, which also saw the largest increase of 13.2% that year.

Annual dynamics of product's imports to Honduras in kind, 2017-2020, K l

From 2017 to 2020, El Salvador, Guatemala, and Chile were the main sources of fruit and vegetable juice imports to Honduras by volume. El Salvador contributed 48.6% of imports, Guatemala 23.8%, and Chile 7.8%. Together, these three countries made up 80.2% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Honduras in kind, 2017-2020

Imports in value, K $ US

Honduras's fruit and vegetable juice import value declined for the second consecutive year. In 2020, imports totaled 17 335 thousand US dollars, down 21.2% from the previous year. Between 2017 and 2020, import value decreased by 21.8%, averaging an annual decline of 7.9%. The highest import value was recorded in 2018 at 27 005 thousand US dollars, which also experienced the largest increase of 21.8% that year.

Annual dynamics of product's imports to Honduras in value, 2017-2020, K $ US

Between 2017 and 2020, El Salvador, Guatemala, and Brazil were the primary sources of fruit and vegetable juice imports to Honduras by value. El Salvador accounted for 38.0% of imports, Guatemala for 18.9%, and Brazil for 10.3%. Together, these three countries represented 67.2% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Honduras in value, 2017-2020