Fruit and vegetable juices market in Belgium

Earlier Report Observations

The Belgian fruit and vegetable juice market experienced significant volatility from 2018 to 2023. Market volume stood at 229 million liters in 2018, dropped to 174 million liters in 2019, then recovered to 209 million liters in 2020 and peaked at 241 million liters in 2021. This growth was supported by sustained consumer interest in organic and cold-pressed juices, as well as innovations in product formulations.

From 2022 onward, the market entered a contraction phase, falling to 179 million liters in 2022 and 126 million liters in 2023. The primary driver was a sharp increase in costs across the value chain: prices for imported fruit, packaging, energy, and transport rose amid geopolitical tensions and unfavorable weather conditions. At the same time, the trend toward homemade juice preparation gained momentum, reducing demand for ready-made products.

Throughout the period, consumer preferences for natural, local, and additive-free juices exerted a noticeable influence. This stimulated the entry of new players and brands, such as Wonder Lemon launched in 2022. However, cost pressures and shifts in consumer behavior led to an overall market contraction in the last two years.

Production fruit and vegetable juices in Belgium

In kind, 2017-2020, M l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

In 2018, Belgium's production of fruit and vegetable juices reached its peak at 34 million liters, marking a significant increase of 6.4% from the previous year. However, production declined by 8.0% in 2019, dropping to 31 million liters, which was the lowest level recorded during this period. By 2020, output recovered slightly to 32 million liters, representing a modest year-over-year growth of 3.6%.

Annual dynamics of production in Belgium in kind, 2017-2020, M l

Exports fruit and vegetable juices from Belgium

Exports in kind, M l

Belgium's exports of fruit and vegetable juices showed a mixed trend from 2017 to 2020. In 2018, exports surged by 8.1%, reaching a peak of 132.2 million liters in 2019. However, in 2020, exports fell by 7.8% to 121.8 million liters. Overall, exports increased by 2.1% over the four-year period, with an average annual growth rate of 0.7%.

Annual dynamics of product's exports from Belgium in kind, 2017-2020, M l

From 2017 to 2020, France was the primary destination for Belgium's fruit and vegetable juice exports, accounting for 48.5% of the total volume. The Netherlands followed with 18.1%, and the United Kingdom with 16.4%. Together, these three countries represented 83.0% of Belgium's export flows in this category.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Belgium in kind, 2017-2020

Exports in value, M $ US

Belgium's fruit and vegetable juice exports in value terms declined for the second consecutive year in 2020, totaling 124.3 million US dollars, a decrease of 9.5% from the previous year. The highest value was recorded in 2018 at 142.6 million US dollars, which included a notable increase of 15.2% that year.

Annual dynamics of product's exports from Belgium in value, 2017-2020, M $ US

During the 2017–2020 period, France remained the leading partner for Belgium's fruit and vegetable juice exports in value terms, with a 43.9% share. The United Kingdom accounted for 17.4%, and the Netherlands for 15.9%. Collectively, these three countries made up 77.1% of the total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Belgium in value, 2017-2020

Imports fruit and vegetable juices to Belgium

Imports in kind, M l

Belgium's imports of fruit and vegetable juices in volume terms decreased over the 2017–2020 period, with a total decline of 9.9% and an average annual decrease of 3.4%. In 2019, imports hit a low of 275.4 million liters, reflecting a sharp drop of 15.2%. However, in 2020, imports rebounded by 8.5% to 298.7 million liters.

Annual dynamics of product's imports to Belgium in kind, 2017-2020, M l

From 2017 to 2020, Germany was the top source for Belgium's fruit and vegetable juice imports by volume, contributing 27.9%. The Netherlands supplied 22.6%, and Brazil 15.0%. These three countries together accounted for 65.6% of Belgium's import volume in this sector.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Belgium in kind, 2017-2020

Imports in value, M $ US

Belgium's imports of fruit and vegetable juices in value terms totaled 266.6 million US dollars in 2020, up by 5.4% from the previous year. Over the 2017–2020 period, imports decreased by 13.8%, with an average annual decline of 4.8%. The lowest value was 252.9 million US dollars in 2019, which saw a significant decrease of 18.8%, while the peak was 311.5 million US dollars in 2018.

Annual dynamics of product's imports to Belgium in value, 2017-2020, M $ US

In the 2017–2020 timeframe, the Netherlands was the leading source for Belgium's fruit and vegetable juice imports in value terms, with a 28.0% share. Germany followed closely at 27.5%, and France at 12.6%. Together, these three countries represented 68.1% of the total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Belgium in value, 2017-2020