Grapefruit juice market in Belgium

Earlier Report Observations

The Belgian grapefruit juice market experienced a profound volume contraction, falling from 19.2 million liters in 2018 to just 1.2 million liters by 2023. This decline coincided with a sustained shift in consumer preferences toward more natural and organic beverages, with a growing demand for 100% cold-pressed juices over those reconstituted from concentrate. Local producers like Misuko and Good Move expanded their offerings of premium, additive-free juices, which likely contributed to a reduction in mass-market volume consumption.

Belgium's high reliance on imported juices, exceeding 80% for some varieties, made the market susceptible to global supply dynamics. While the global pandemic heightened interest in vitamin C-rich products like grapefruit juice, this did not offset the overall downward trend in Belgium. Domestic production plummeted after 2020, further reducing locally available volume and reinforcing dependence on international trade flows for bulk supply.

By 2023, the trend toward locally sourced, 100% Belgian drinks solidified, with brands like Ritchie introducing new grapefruit-based beverages. However, the total market volume continued to shrink, indicating a lasting market transformation where consumption shifted toward higher-quality, often locally produced options in smaller quantities, moving away from larger-volume, conventional products.

Production grapefruit juice in Belgium

In value, 2017-2020, K $ US

Grapefruit juice production in Belgium experienced a decline after two years of growth. In 2019, output reached its peak at 3 013 K $ US. However, by 2020, production had fallen to 2 002 K $ US, marking a significant year-over-year decrease of 33.6%. The most substantial increase occurred in 2018, with a rise of 42.7%.

Annual dynamics of production in Belgium in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Between 2017 and 2020, Belgium ranked as the 10th largest producer of grapefruit juice globally.

Top producers of grapefruit juice, 2017-2020

World map of production of grapefruit juice, 2017-2020

Belgium's grapefruit juice production volume declined for the second year in a row. In 2018, output peaked at 9 024 K l, driven by a notable increase of 55.3%. By 2020, production had dropped to 6 575 K l, representing a sharp 25.2% decrease compared to the previous year. Over the entire 2017-2020 period, production grew by 13.2%, with an average annual growth rate of 4.2%.

Annual dynamics of production in Belgium in kind, 2017-2020, K l

Exports grapefruit juice from Belgium

Exports in kind, K l

Grapefruit juice exports from Belgium fell for the second consecutive year. In 2018, exports reached their highest point at 1 759 K l, following a 33.9% increase. By 2020, exports had decreased to 1 267 K l, a 27.4% drop from the previous year. Overall, from 2017 to 2020, exports declined by 3.6%, with an average annual decrease of 1.2%.

Annual dynamics of product's exports from Belgium in kind, 2017-2020, K l

From 2017 to 2020, France remained the primary market for Belgium's grapefruit juice exports in volume terms, accounting for 78.3% of total flows. The remaining volume was distributed among various other destinations.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Belgium in kind, 2017-2020

Exports in value, K $ US

After two years of growth, grapefruit juice exports from Belgium in value terms declined. In 2018, exports saw a significant increase of 52.8%, and by 2019, they peaked at 2 216 K $ US. However, in 2020, exports fell to 1 572 K $ US, reflecting a sharp year-over-year decrease of 29.1%. Over the 2017-2020 period, exports increased by 16.1%, with an average annual growth rate of 5.1%.

Annual dynamics of product's exports from Belgium in value, 2017-2020, K $ US

Throughout 2017-2020, France continued to be the main destination for Belgium's grapefruit juice exports in value terms, capturing 70.0% of total flows. The remaining share was spread across several smaller markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Belgium in value, 2017-2020

Imports grapefruit juice to Belgium

Imports in kind, K l

Imports of grapefruit juice into Belgium declined for the third consecutive year. In 2020, imports totaled 6 411 K l, showing a sharp 42.9% decrease compared to the previous year. Over the 2017-2020 period, imports fell by 53%, with an average annual decline of 22.3%.

Annual dynamics of product's imports to Belgium in kind, 2017-2020, K l

From 2017 to 2020, Mexico, the Netherlands, and France were the leading suppliers of grapefruit juice to Belgium in volume terms. Mexico accounted for 39.3% of imports, the Netherlands for 32.0%, and France for 11.9%, together making up 83.3% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Belgium in kind, 2017-2020

Imports in value, K $ US

Grapefruit juice imports into Belgium in value terms dropped for the second year in a row. In 2018, imports reached their maximum at 11 289 K $ US, with a 7.1% increase. By 2020, imports had decreased, showing a 40.0% decline compared to 2019. Overall, from 2017 to 2020, imports fell by 39%, with an average annual decrease of 15.2%.

Annual dynamics of product's imports to Belgium in value, 2017-2020, K $ US

Between 2017 and 2020, the Netherlands, Mexico, and France were the largest suppliers of grapefruit juice to Belgium in value terms. The Netherlands held 41.2% of imports, Mexico 27.7%, and France 11.9%, collectively forming 80.7% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Belgium in value, 2017-2020