Fruit and vegetable juices market in Austria

Earlier Report Observations

The market volume for fruit and vegetable juices in Austria stood at 153 million litres in 2018, then contracted to 97 million litres in 2019 and 84 million litres in 2020. A recovery followed over the next two years, with the market reaching 108 million litres by 2022.

In 2023, market volume fell sharply to 65 million litres. This drop occurred alongside the adoption of EU Directive 2024/1438, which mandates new sugar labelling for juices, and pending amendments to the Austrian Fruchtsaftverordnung set for 2024 implementation. Concurrently, rising exports were supported by industry efforts to enhance quality standards, such as Destilla GmbH joining the German Fruit Juice Association (VdF), while consumer demand shifted toward premium segments like cold-pressed and fermented juices.

By 2024, the transposition of the EU labelling directive and the updated national juice ordinance continued to define the regulatory framework. Technological advances in pasteurisation and the expanding cold-pressed juice segment, driven by demand for natural and functional products, shaped the evolving market landscape.

Production fruit and vegetable juices in Austria

In kind, 2017-2020, M l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Austria's production of fruit and vegetable juices reached 88 million liters in 2020, marking a gradual increase of 3.6% from the previous year. The lowest production level was recorded in 2019 at 84 million liters, while the peak occurred in 2018 with 111 million liters. The most significant decline took place in 2019, dropping by 23.7%, whereas the largest increase was observed in 2018, rising by 28.9%.

Annual dynamics of production in Austria in kind, 2017-2020, M l

Exports fruit and vegetable juices from Austria

Exports in kind, M l

Following two years of growth, Austria's exports of fruit and vegetable juices declined in 2020, reaching 201.9 million liters. This represented a modest decrease of 8.7% compared to the previous year. Over the period from 2017 to 2020, exports overall increased by 5.5%, translating to an annualized growth rate of 1.8%. The highest export volume was recorded in 2019 at 221.1 million liters, with the largest increase of 9.6% also occurring that year.

Annual dynamics of product's exports from Austria in kind, 2017-2020, M l

From 2017 to 2020, Germany, Japan, and France were the leading importers of Austrian fruit and vegetable juices, though none dominated the market individually. Germany accounted for 38.5% of exports in volume, Japan for 4.8%, and France for 4.6%. Together, these three countries represented 47.9% of total exports, with numerous smaller partners making up the remainder.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, M $ US

In 2020, the value of Austria's fruit and vegetable juice exports reached 319.9 million US dollars, showing a gradual rise of 5.8% from the previous year. Over the 2017-2020 period, export value increased by 13.4%, corresponding to a compound annual growth rate of 4.3%. The peak value was recorded in 2018 at 352.2 million US dollars. The most significant decline occurred in 2019, falling by 14.1%, while the largest increase was in 2018, rising by 24.8%.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

Between 2017 and 2020, Austria's export structure in value terms was balanced rather than concentrated. Germany accounted for 29.1% of export value, Italy for 8.0%, and Japan for 6.3%. Together, these three countries represented 43.5% of total export flows, with many other nations accounting for the remaining 56.5%.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports fruit and vegetable juices to Austria

Imports in kind, M l

Austria's imports of fruit and vegetable juices declined for the second consecutive year in 2020, totaling 198.0 million liters. This represented a year-over-year drop of 15.3%. From 2017 to 2020, imports decreased by 8.6%, equating to an annualized decline of 2.9%. The highest import volume was recorded in 2018 at 244.2 million liters, with the largest increase of 12.8% also occurring that year.

Annual dynamics of product's imports to Austria in kind, 2017-2020, M l

During the 2017-2020 period, Germany, Italy, and Poland played notable but not dominant roles as suppliers of fruit and vegetable juices to Austria. Germany accounted for 17.2% of import volume, Italy for 16.1%, and Poland for 11.5%. Their combined share reached 44.9% of total imports, with the rest coming from various other partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, M $ US

In 2020, the value of Austria's fruit and vegetable juice imports totaled 300.2 million US dollars, equivalent to a 1.7% increase compared to the previous year. Over the 2017-2020 period, import value decreased by 10%, with a compound annual decline rate of 3.5%. The lowest value was recorded in 2019 at 295.3 million US dollars, while the peak occurred in 2018 at 363.6 million US dollars. The most significant decline took place in 2019, dropping by 18.8%, whereas the largest increase was observed in 2018, rising by 9.0%.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

From 2017 to 2020, Poland, Germany, and Italy were significant but not dominant suppliers of fruit and vegetable juices to Austria in value terms. Poland accounted for 16.5% of import value, Germany for 12.5%, and Italy for 10.0%. Their joint share reached 39.0% of total imports, with the balance coming from a diverse range of other countries.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020