Manicure or pedicure preparations market in Portugal

Earlier Report Observations

The market for manicure and pedicure preparations in Portugal showed notable fluctuations between 2018 and 2021. Starting at 24.3 million USD in 2018, the market benefited from a rise in beauty salons and growing consumer interest in natural and organic products. However, it dipped to 22.6 million USD in 2019. The COVID-19 pandemic in 2020 led salons to implement stricter hygiene measures and expand home-based services, supporting a recovery to 24.4 million USD. A sharp rebound followed in 2021, with the market reaching 31.0 million USD as demand surged for specialized services like gel nails and nail art, coupled with increased formalization of professionals as individual entrepreneurs.

From 2022, the market trend reversed into a decline. In 2022, the exclusion of the pedicure occupation from the official labor market classification reduced demand for pedicure-specific preparations, contributing to a drop in market size to 28.4 million USD. Despite ongoing sector professionalization, the introduction of innovative techniques, and tighter hygiene regulations, the market continued to contract, falling to 25.4 million USD in 2023 and 23.4 million USD in 2024.

Production manicure or pedicure preparations in Portugal

In value, 2018-2021, K $ US

Portugal's production of manicure and pedicure preparations has grown for the third year in a row. In 2021, output reached 22 317 thousand US dollars, marking a sharp increase of 39.4% compared to the previous year. From 2018 to 2021, production rose by 51.3%, which translates to an average annual growth rate of 14.8%.

Annual dynamics of production in Portugal in value, 2018-2021, K $ US

Exports manicure or pedicure preparations from Portugal

Exports in kind, K unit

The market showed significant volatility during this period. Exports hit their lowest point in 2020 at 2 806 thousand units, then surged to a peak in 2021 with 12 662 thousand units, representing a 351.3% year-over-year increase. This resulted in a 4.5-fold variation between the two years. The largest decline occurred in 2020, dropping by 77.8%.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, K unit

Between 2018 and 2021, Portugal exported manicure and pedicure preparations to numerous countries. Even the top destinations—Spain, Poland, and France—collectively accounted for only 43.5% of total exports in volume terms.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Portugal in kind, 2018-2021

Exports in value, K $ US

In 2021, Portugal's exports of manicure and pedicure preparations totaled 5 687 thousand US dollars, up 61.2% from the previous year. Over the 2018-2021 period, exports grew by 90.8%, with a compound annual growth rate of 24.0%. The largest decline was recorded in 2020 at 19.5%.

Annual dynamics of product's exports from Portugal in value, 2018-2021, K $ US

From 2018 to 2021, no single market dominated Portugal's exports of manicure and pedicure preparations in value terms. Spain, France, and Italy together made up 46.7% of total exports, with shares of 31.3%, 10.4%, and 5.0% respectively, while many smaller partners held modest individual shares.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Portugal in value, 2018-2021

Imports manicure or pedicure preparations to Portugal

Imports in kind, K unit

In 2021, Portugal's imports of manicure and pedicure preparations stood at 12 280 thousand units, down 3.1% from the previous year. Over the 2018-2021 period, imports decreased by 2.7%, averaging an annual decline of 0.9%. The lowest volume was recorded in 2019 at 12 070 thousand units, while the highest was in 2020 at 12 673 thousand units. The largest drop occurred in 2019 at 4.3%, and the biggest increase was in 2020 at 5.0%.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, K unit

Throughout 2018-2021, Germany, Spain, and the Netherlands were the key sources for Portugal's imports of manicure and pedicure preparations in volume terms. Together, they accounted for 67.8% of total imports, with shares of 28.3%, 28.0%, and 11.6% respectively.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Portugal in kind, 2018-2021

Imports in value, K $ US

After two years of decline, Portugal's imports of manicure and pedicure preparations rebounded in 2021. Import volume reached 14 394 thousand US dollars, showing a solid increase of 20.7% compared to 2020. From 2018 to 2021, imports rose by 14.9%, with an average annual growth rate of 4.7%. The lowest value was recorded in 2020 at 11 924 thousand US dollars, and the largest decline occurred in 2019 at 3.0%.

Annual dynamics of product's imports to Portugal in value, 2018-2021, K $ US

Between 2018 and 2021, the Netherlands, Spain, and Germany were the three main markets for Portugal's imports of manicure and pedicure preparations in value terms, collectively absorbing 55.5% of total imports.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Portugal in value, 2018-2021