Shampoos, hair sprays and waving or straightening preparations market in Portugal

Earlier Report Observations

The market for shampoos, hair sprays, and waving or straightening preparations in Portugal experienced fluctuations between 2018 and 2023. After reaching 43 534 тыс. $ in 2018, the market volume contracted to 38 752 тыс. $ in 2019, then recovered to 41 765 тыс. $ in 2020. This period reflected broader economic conditions without specific reported market drivers.

By 2023, the market had grown to 48 693 тыс. $, a significant increase from 2020 levels. This expansion coincided with the implementation of EU Commission Implementing Decision 2022/677 in March 2022, which established common rules for ingredient labeling on cosmetic products. The standardized glossary of ingredient names likely enhanced consumer clarity and trust, supporting overall market demand.

Looking ahead, the regulatory landscape continued to evolve with the introduction of Decree-Law No. 23/2025 in March 2025. This new national framework mandated registration and traceability requirements for cosmetic product manufacturers, importers, and distributors with INFARMED, imposing stricter safety and labeling standards for the industry.

Production shampoos, hair sprays and waving or straightening preparations in Portugal

In value, 2018-2021, K $ US

In 2020, Portugal's production of shampoos, hair sprays, and waving or straightening preparations was valued at 4 619 thousand US dollars, marking a 35.2% decline compared to 2019. Over the 2018-2020 period, production decreased by 33%, with a compound annual growth rate of -12.5%. The peak value was recorded in 2019 at 7 126 thousand US dollars, which saw the largest annual increase of 3.4%.

Annual dynamics of production in Portugal in value, 2018-2021, K $ US

Exports shampoos, hair sprays and waving or straightening preparations from Portugal

Exports in kind, t

In 2021, Portugal exported 4 077 tonnes of shampoos, hair sprays, and waving or straightening preparations, up 12.2% from 2020. Over the 2018-2021 period, exports decreased by 4.1%, with a compound annual growth rate of -1.4%. The lowest volume was recorded in 2020 at 3 634 tonnes, which experienced the largest decline of 25.0%. In contrast, the highest volume was in 2019 at 4 847 tonnes, with the largest increase of 14.0%.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, t

From 2018 to 2021, Spain, the United Kingdom, and the Netherlands were the principal buyers of Portugal's shampoos, hair sprays, and waving or straightening preparations in volume terms. Spain accounted for 63.6% of exports, the United Kingdom for 10.4%, and the Netherlands for 6.0%, collectively representing 80.1% of total exports.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Portugal in kind, 2018-2021

Exports in value, K $ US

After a two-year decline, Portugal's cross-border shipments of shampoos, hair sprays, and waving or straightening preparations increased in 2021. Exports reached 17 525 thousand US dollars, showing a robust rise of 23.6% compared to 2020. Over the 2018-2021 period, exports decreased by 4.3%, equating to an annualized rate of -1.5%. The lowest value was recorded in 2020 at 14 182 thousand US dollars, which saw the largest decline of 13.6%.

Annual dynamics of product's exports from Portugal in value, 2018-2021, K $ US

Between 2018 and 2021, Spain, the United Kingdom, and the Netherlands led as the top buyers of Portugal's shampoos, hair sprays, and waving or straightening preparations in value terms. Spain held 57.5% of exports, the United Kingdom 11.4%, and the Netherlands 6.0%, with their combined share reaching 74.8% of total exports.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Portugal in value, 2018-2021

Imports shampoos, hair sprays and waving or straightening preparations to Portugal

Imports in kind, t

In 2021, Portugal's imports of shampoos, hair sprays, and waving or straightening preparations amounted to 20 277 tonnes, showing no significant change from 2020. Over the 2018-2021 period, imports decreased by 7.3%, with a compound annual growth rate of -2.5%. The lowest volume was recorded in 2019 at 19 339 tonnes, which experienced the largest decline of 11.6%. The largest increase occurred in 2020 at 5.1%.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, t

From 2018 to 2021, Spain, France, and Poland were the leading sources for Portugal's imports of shampoos, hair sprays, and waving or straightening preparations in volume terms. Spain accounted for 58.6% of imports, France for 19.3%, and Poland for 6.7%, jointly making up 84.6% of total imports.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Portugal in kind, 2018-2021

Imports in value, K $ US

Portugal's imports of shampoos, hair sprays, and waving or straightening preparations increased for the second consecutive year in 2021, reaching 56 219 thousand US dollars, a limited rise of 9.5% from 2020. Over the 2018-2021 period, imports grew by 2.3%, with a compound annual growth rate of 0.8%. The lowest value was recorded in 2019 at 48 038 thousand US dollars, which saw the largest decline of 12.6%.

Annual dynamics of product's imports to Portugal in value, 2018-2021, K $ US

Between 2018 and 2021, Spain, France, and Italy continued to be the main suppliers of shampoos, hair sprays, and waving or straightening preparations to Portugal in value terms. Spain accounted for 54.7% of imports, France for 20.9%, and Italy for 6.0%, with their combined share totaling 81.6% of total imports.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Portugal in value, 2018-2021