Wine and wine products market in Morocco

Earlier Report Observations

From 2018 to 2019, the wine market volume in Morocco grew from 60 203 tons to 67 817 tons. This increase was driven by accelerated domestic grape production supported by vineyard modernization and the development of organic wine, exemplified by estates like Domaine Val d’Argan. Simultaneously, investments in premium segments, fueled by rising living standards and tourism in major cities, added momentum. However, in 2019, the announcement of a phased dismantling of tariffs on European wines to 0% by 2022 created a threat for local producers, while a drop in Spanish wine prices intensified competitive pressure.

The COVID-19 pandemic in 2020 limited sales and put pressure on volumes, causing the market volume to decline to 64 587 tons, despite continued acceleration in grape production from earlier investments. By 2021, tariff reductions led to a peak in imports of Spanish wines, while the overall market volume stabilized at 63 336 tons, reflecting persistently low levels of domestic consumption.

The complete removal of tariffs on European wines in October 2022 under the EU-Morocco agreement significantly increased access to imported wines, confirmed by a rise in Spanish wine exports to Morocco by 9.2 million liters. Although market volume temporarily dipped to 61 626 tons in 2022 due to a contraction in domestic production, the full effect of the tariff removal materialized in 2023, driving a surge in imports that lifted the total market volume to 72 181 tons.

Production wine and wine products in Morocco

In kind, 2017-2020, t

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

Morocco's wine and wine products production saw a two-year rise before declining. In 2019, production reached its peak at 47 377 tonnes. However, in 2020, it fell to 40 920 tonnes, marking a 13.6% decrease compared to the previous year. Over the period from 2017 to 2020, production increased by 18.9%, with an average annual growth rate of 5.9%. The largest year-on-year increase occurred in 2018, at 18.6%.

Annual dynamics of production in Morocco in kind, 2017-2020, t

Exports wine and wine products from Morocco

Exports in kind, t

Morocco's exports of wine and wine products in kind totaled 3 470 tonnes in 2020, representing a sharp decline of 34.4% from the previous year. Over the 2017-2020 period, exports decreased by 47.6%, with an average annual decline of 19.4%. The largest increase was recorded in 2019, at 20.8%.

Annual dynamics of product's exports from Morocco in kind, 2017-2020, t

From 2017 to 2020, France was the primary market for Morocco's wine and wine products exports in kind, accounting for 88.7% of the total. Other destinations contributed smaller shares, forming a less significant portion of exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Morocco in kind, 2017-2020

Exports in value, K $ US

After two years of growth, Morocco's wine and wine products exports in value terms declined. In 2019, exports peaked at 13 839 thousand US dollars. In 2020, they dropped to 6 826 thousand US dollars, a decrease of 50.7% from the previous year. Between 2017 and 2020, exports fell by 41.1%, with an average annual decline of 16.2%. The largest increase occurred in 2019, at 11.6%.

Annual dynamics of product's exports from Morocco in value, 2017-2020, K $ US

During 2017-2020, the main buyers of Morocco's wine and wine products in value terms were France, with 53.4% of exports, Belgium at 1.8%, and the United States at 1.7%. Together, these three countries accounted for 56.9% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Morocco in value, 2017-2020

Imports wine and wine products to Morocco

Imports in kind, t

Morocco's imports of wine and wine products in kind increased for the third consecutive year. In 2020, imports reached 27 137 tonnes, showing a modest gain of 5.5% year-over-year. Between 2017 and 2020, imports grew by 74.1%, with an average annual increase of 20.3%.

Annual dynamics of product's imports to Morocco in kind, 2017-2020, t

Throughout 2017-2020, Spain dominated Morocco's wine and wine products imports in kind, accounting for 70.0% of the total volume. The remaining imports were distributed among many countries, each with smaller individual shares.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Morocco in kind, 2017-2020

Imports in value, K $ US

After a two-year uptick, Morocco's wine and wine products imports in value terms declined. In 2019, imports reached their highest point at 68 754 thousand US dollars. In 2020, they fell to an unspecified value, marking a strong decrease of 13.0% from the previous year. Over the 2017-2020 period, imports increased by 2.5%, with an average annual growth rate of 0.8%. The largest increase was recorded in 2018, at 14.6%.

Annual dynamics of product's imports to Morocco in value, 2017-2020, K $ US

From 2017 to 2020, the leading sources for Morocco's wine and wine products imports in value terms were France, with 31.7% of imports, the United Kingdom at 27.6%, and Spain at 20.1%. Collectively, these three countries accounted for 79.4% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Morocco in value, 2017-2020