Market research

Wine and wine products market in Oceania

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Oceania" region includes following countries:

Australia

Christmas Island

Cocos (Keeling) Islands

Heard Island and McDonald Islands

New Zealand

Norfolk Island

Solomon Islands

Fiji

New Caledonia

Vanuatu

Papua New Guinea

Kiribati

Guam

Nauru

Northern Mariana Islands

United States Minor Outlying Islands

Micronesia

Marshall Islands

Palau

American Samoa

Cook Islands

French Polynesia

Niue

Pitcairn Islands

Tokelau

Tonga

Tuvalu

Wallis and Futuna Islands

Samoa

Earlier Report Observations

The wine and wine products market in Oceania experienced a decline in production from 1.59 million tonnes in 2018 to 1.32 million tonnes in 2023, although it peaked at 1.75 million tonnes in 2021. This overall downward trend occurred alongside a significant expansion in domestic market size, which grew from 552 thousand tonnes to over 1 million tonnes in 2022, before contracting sharply to 469 thousand tonnes in 2023. The period saw the market's value more than double, reaching $4.8 billion in 2022, indicating a strong shift towards premiumization and higher-value products even as physical volumes fluctuated.

Market growth was notably strong in 2021 and 2022, supported by global trends that influenced consumer behavior. The rise in health and wellness consciousness spurred demand for low and no-alcohol wine products, leading to innovations like the launch of wine sodas and the use of new technologies for dealcoholization. These product launches created new market segments and appealed to a broader consumer base, contributing to increased consumption. Concurrently, the accelerated adoption of e-commerce channels changed distribution patterns, making wine more accessible and supporting sales growth during and after the pandemic period.

The market's sharp contraction in 2023 to its lowest volume since 2018 was influenced by persistent global supply chain disruptions which affected the availability and cost of production inputs. Furthermore, climate change continued to be a disruptive factor, impacting vineyard yields and production costs through the need for enhanced irrigation and frost protection measures. These combined pressures on supply, alongside a potential normalization of demand post-pandemic, led to a significant reduction in both domestic production and import volumes for the year.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Oceania
  1. 5.1.1. Annual dynamics of production in Oceania in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data*)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's exports from Australia in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's exports in kind from Australia by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Australia in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Australia by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Australia, 2018-2024, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Australia by countries, 2018-2024, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's exports from Australia in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's exports in kind from Australia by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Australia in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Australia by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Australia, 2018-2024, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Australia by countries, 2018-2024, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data*)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's imports to Australia in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's imports in kind to Australia by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Australia in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Australia by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Australia, 2018-2024, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Australia by countries, 2018-2024, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's imports to Australia in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's imports in kind to Australia by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Australia in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Australia by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Australia, 2018-2024, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Australia by countries, 2018-2024, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production wine and wine products in Oceania

In kind, 2017-2020, K t

Top producers of wine and wine products, 2017-2020

Source: SHEV.io

World map of production of wine and wine products, 2017-2020

Source: SHEV.io

Wine and wine products production in Oceania declined for the third consecutive year. In 2020, Oceania produced 1 436 K t of wine and wine products, marking a moderate decline of 3.9% compared to the previous year. From 2017 to 2020, production decreased by 13.2%, which translates to an annualized rate of 4.6%.

Annual dynamics of production in Oceania in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(4.1%)	(5.8%)	(3.9%)	(4.6%)

Source: SHEV.io

In value, 2017-2020, M $ US

Wine and wine products production in Oceania increased for the second consecutive year. In 2020, the output was valued at 5 008 M $ US, representing a modest increase of 6.3% compared to the previous year. However, from 2017 to 2020, production decreased by 5.2%, equating to an annualized rate of 1.8%. The lowest value was recorded in 2018 at 4 643 M $ US, which also saw the largest decline of 12.1%.

Annual dynamics of production in Oceania in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(12.1%)	1.4%	6.3%	(1.8%)

Source: SHEV.io

Exports wine and wine products from Oceania

Exports in kind, K t

Wine and wine products shipments from Oceania to abroad declined for the second consecutive year. In 2020, exports amounted to 999 K t, showing a fall of 13.3% compared to 2019. From 2017 to 2020, exports decreased by 6.7%, which corresponds to an annualized rate of 2.3%. The highest value was recorded in 2018 at 1 244 K t, with the largest increase of 16.2% occurring that year.

Annual dynamics of product's exports from Oceania in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	16.2%	(7.4%)	(13.3%)	(2.3%)

Source: SHEV.io

From 2017 to 2020, the United Kingdom (29.2% of exports in kind), the United States (20.9% of exports in kind), and China (12.9% of exports in kind) were the principal buyers of wine and wine products from Oceania, jointly accounting for 63.0% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Oceania in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Oceania's wine and wine products export volume declined for the second consecutive year. In 2020, exports totalled 3 484 M $ US, which is 4.0% lower year-over-year. The highest value was recorded in 2018 at 3 640 M $ US, with the largest increase of 6.4% occurring that year.

Annual dynamics of product's exports from Oceania in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	6.4%	(0.3%)	(4.0%)	0.6%

Source: SHEV.io

Throughout 2017 to 2020, China (21.9% of exports in value terms), the United States (20.2% of exports in value terms), and the United Kingdom (16.8% of exports in value terms) remained the main markets for wine and wine products exports from Oceania in value terms, jointly taking 58.9% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Oceania in value, 2017-2020

Source: SHEV.io

Imports wine and wine products to Oceania

Imports in kind, K t

After a two-year reduction, wine and wine products deliveries to Oceania increased. In 2020, Oceania imported a total of 195 K t of wine and wine products, reflecting a sudden increase of 26.6% from the previous year. From 2017 to 2020, imports decreased by 2.9%, equating to an annualized rate of 1.0%. The lowest value was recorded in 2019 at 195 K t, while the largest decline of 17.7% occurred in 2018.

Annual dynamics of product's imports to Oceania in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(17.7%)	(6.8%)	26.6%	(1.0%)

Source: SHEV.io

Over 2017 to 2020, imports in kind of wine and wine products to Oceania were not heavily concentrated: France (13.0% of imports in kind), the United Kingdom (10.8% of imports in kind), and the United States (7.1% of imports in kind) together captured only 31.0% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Oceania in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Wine and wine products shipments to Oceania from abroad declined for the second consecutive year. In 2020, imports amounted to 1 611 M $ US, representing a 2.3% fall compared to 2019. From 2017 to 2020, imports increased by 2.6%, equating to an annualized rate of 0.9%. The highest value was recorded in 2018 at 1 661 M $ US, with the largest increase of 5.8% occurring that year.

Annual dynamics of product's imports to Oceania in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.8%	(0.6%)	(2.3%)	0.9%

Source: SHEV.io

From 2017 to 2020, France (24.3% of imports in value terms), the United Kingdom (16.0% of imports in value terms), and the United States (10.2% of imports in value terms) formed the main group of destinations for imports in value terms of wine and wine products to Oceania, with a combined share of 50.5% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Oceania in value, 2017-2020

Source: SHEV.io