Wine and wine products market in Serbia

Earlier Report Observations

The market volume for wine and wine products in Serbia contracted from approximately 40 thousand tons in 2018 to 29.6 thousand tons in 2023. This decline occurred alongside comprehensive state support programs that focused on enhancing quality standards and aligning the sector with EU regulations rather than expanding output. Key initiatives included the zoning of wine-growing regions in 2019, which required producers to adapt their practices, temporarily reducing production volumes.

A strategic emphasis on export markets, particularly China through a phased tariff elimination from 2018 to 2023, redirected more wine abroad. Events such as the 'Wine Vision of the Open Balkans' fair in 2022 promoted indigenous varieties like Prokupac and strengthened regional cooperation, further boosting export opportunities. Concurrently, increased participation of women introducing innovative production methods and a shift towards organic and premium segments reshaped the industry, contributing to the steady decrease in domestic market availability.

Production wine and wine products in Serbia

In kind, 2017-2020, t

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

Wine and wine products production in Serbia has declined for the third consecutive year. In 2020, Serbia produced 27 273 tonnes of wine and wine products, marking a modest decrease of 9.6% compared to 2019. Looking at the period from 2017 to 2020, production fell by 24.3%, which translates to an average annual decline of 8.8%.

Annual dynamics of production in Serbia in kind, 2017-2020, t

In value, 2017-2020, K $ US

Serbia's wine and wine products production has declined for the second consecutive year. In 2020, the output was valued at 52 284 thousand US dollars, representing a 5.4% drop from 2019. Over the 2017-2020 period, production decreased by 21.1%, with a compound annual growth rate of -7.6%. The highest value was recorded in 2018 at 66 630 thousand US dollars. The most significant decline occurred in 2019, with a 17.1% decrease, while the largest increase was in 2018, at 0.5%.

Annual dynamics of production in Serbia in value, 2017-2020, K $ US

Exports wine and wine products from Serbia

Exports in kind, t

After two years of growth, wine and wine products exports from Serbia declined. In 2020, export volume reached 19 435 tonnes, down 12.3% year-over-year. From 2017 to 2020, exports decreased by 4.7%, with a compound annual growth rate of -1.6%. The peak volume was recorded in 2019 at 22 173 tonnes, and the largest increase was in 2018, at 5.0%.

Annual dynamics of product's exports from Serbia in kind, 2017-2020, t

From 2017 to 2020, Russia, Bosnia and Herzegovina, and Montenegro were the main buyers of Serbian wine and wine products in terms of volume. Russia accounted for 32.5% of exports, Bosnia and Herzegovina for 26.5%, and Montenegro for 14.0%. Together, these three countries represented 73.0% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Serbia in kind, 2017-2020

Exports in value, K $ US

Serbia's wine and wine products exports have declined for the second consecutive year. In 2020, exports amounted to 37 257 thousand US dollars, reflecting an 8.2% reduction compared to the previous year. The highest value was recorded in 2018 at 41 026 thousand US dollars, with the largest increase that year at 9.3%.

Annual dynamics of product's exports from Serbia in value, 2017-2020, K $ US

Between 2017 and 2020, Montenegro, Russia, and Bosnia and Herzegovina formed the core group of markets for Serbian wine and wine products in value terms. Montenegro accounted for 22.6% of exports, Russia for 21.0%, and Bosnia and Herzegovina for 18.9%. Collectively, these three markets represented 62.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Serbia in value, 2017-2020

Imports wine and wine products to Serbia

Imports in kind, t

Wine and wine products imports into Serbia have increased for the third consecutive year. In 2020, imports reached 27 638 tonnes, showing a slight advance of 1.2% over 2019. Over the 2017-2020 period, imports grew by 13.3%, with a compound annual growth rate of 4.2%.

Annual dynamics of product's imports to Serbia in kind, 2017-2020, t

From 2017 to 2020, North Macedonia, Montenegro, and France were the primary sources of wine and wine products imports into Serbia in terms of volume. North Macedonia accounted for 59.2% of imports, Montenegro for 13.5%, and France for 4.6%. Together, these three countries made up 77.3% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Serbia in kind, 2017-2020

Imports in value, K $ US

Foreign wine and wine products supplies to Serbia have declined for the second consecutive year. In 2020, imports amounted to 45 828 thousand US dollars, showing a modest decline of 5.6% year-over-year. Over the 2017-2020 period, imports increased by 3.6%, with a compound annual growth rate of 1.2%. The highest value was recorded in 2018 at 50 189 thousand US dollars, with the largest increase that year at 13.5%.

Annual dynamics of product's imports to Serbia in value, 2017-2020, K $ US

In the period from 2017 to 2020, three principal markets—North Macedonia, Montenegro, and France—together accounted for 56.1% of total wine and wine products imports into Serbia in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Serbia in value, 2017-2020