Alcoholic beer market in Morocco

Earlier Report Observations

The Moroccan alcoholic beer market contracted sharply between 2018 and 2020, with volume falling from 92.6 million liters to 65.9 million liters. This downturn coincided with successive tax increases on alcoholic beverages and the continued closure of retail outlets, which reduced legal sales accessibility. While government anti‑smuggling campaigns launched in 2018 helped shift some consumption to the formal channel, they could not offset the overall decline.

A recovery began in 2021 as post‑COVID‑19 easing of restrictions and sustained anti‑contraband efforts lifted the market to 75.5 million liters. Volume jumped to 93.7 million liters in 2022, boosted by the first Oktoberfest event in Casablanca and ongoing measures against illicit trade. Growth continued in 2023, with the market reaching 99.7 million liters, reflecting steady demand despite persistent regulatory contradictions.

Production alcoholic beer in Morocco

In kind, 2017-2020, K l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

In 2020, Morocco produced 75,600 kiloliters of alcoholic beer, marking a significant 16.0% decrease compared to the previous year. Looking at the broader period from 2017 to 2020, production declined by 11.1%, which translates to an average annual decrease of 3.8%. The highest production level was recorded in 2018 at 90,000 kiloliters, with that year also seeing the largest increase of 5.9%.

Annual dynamics of production in Morocco in kind, 2017-2020, K l

Exports alcoholic beer from Morocco

Exports in kind, K l

Morocco's exports of alcoholic beer have grown for the third year in a row. In 2020, exports reached 17,045 kiloliters, showing a sharp 31.0% rise from the previous year. Over the 2017-2020 period, exports surged by 811.2%, with a compound annual growth rate of 108.9%.

Annual dynamics of product's exports from Morocco in kind, 2017-2020, K l

From 2017 to 2020, the export pattern for alcoholic beer in volume terms was heavily concentrated on Spain, which accounted for 95.8% of total shipments.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Morocco in kind, 2017-2020

Exports in value, K $ US

Morocco's alcoholic beer exports have increased in value for the third consecutive year. In 2020, exports totaled $4,884 thousand US dollars, reflecting a 13.3% year-over-year growth. Between 2017 and 2020, export value rose by 140.6%, with an average annual growth rate of 34.0%.

Annual dynamics of product's exports from Morocco in value, 2017-2020, K $ US

During the 2017-2020 period, Spain remained the primary destination for alcoholic beer exports in value terms, capturing 89.4% of total flows, while the rest was distributed among various smaller markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Morocco in value, 2017-2020

Imports alcoholic beer to Morocco

Imports in kind, K l

After two years of growth, Morocco's imports of alcoholic beer in volume terms declined. In 2020, imports stood at 7,378 kiloliters, down 12.5% from the previous year. Over the 2017-2020 period, imports increased by 40.3%, with an average annual growth rate of 12.0%. The peak import volume was recorded in 2019 at 8,428 kiloliters, which also saw the largest increase of 55.6%.

Annual dynamics of product's imports to Morocco in kind, 2017-2020, K l

From 2017 to 2020, the main sources for alcoholic beer imports to Morocco in volume terms were Spain (26.0% of imports), the United States (18.2%), and France (18.0%), together accounting for 62.2% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Morocco in kind, 2017-2020

Imports in value, K $ US

Following two years of gains, Morocco's imports of alcoholic beer in value terms decreased. In 2020, imports amounted to $9,106 thousand US dollars, a 6.4% drop from the previous year. Over the 2017-2020 period, import value grew by 41.7%, with an average annual increase of 12.3%. The highest import value was in 2019 at $9,729 thousand US dollars, which also experienced the largest rise of 37.2%.

Annual dynamics of product's imports to Morocco in value, 2017-2020, K $ US

In the 2017-2020 period, the United States (28.3% of imports in value terms), Spain (22.6%), and Mexico (13.3%) were the leading suppliers of alcoholic beer to Morocco, collectively making up 64.2% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Morocco in value, 2017-2020