Toothbrushes market in Italy

Earlier Report Observations

The Italian toothbrush market volume showed considerable volatility from 2018 to 2022. Starting at 47.7 million units in 2018, it expanded sharply to 64.7 million units in 2019 before contracting to 53.4 million units in 2020 and 52.2 million units in 2021. The market then rebounded strongly, reaching 84.5 million units in 2022.

In value terms, the market mirrored this pattern, rising from 35.9 million USD in 2018 to 53.1 million USD in 2019. It subsequently declined to 47.0 million USD in 2020 and 42.6 million USD in 2021, before recovering to 51.9 million USD in 2022.

In 2024, Italian environmental regulations were updated to include stricter sanctions for the improper disposal of toothbrushes, introducing substantial fines and potential criminal liability for waste management violations related to plastic products.

Production toothbrushes in Italy

In value, 2017-2020, K $ US

Italy's toothbrush production has increased for the second consecutive year. In 2020, the output of toothbrushes was valued at 32 177 K $ US, marking a 1.4% increase compared to the previous year. Between 2017 and 2020, production grew by 14.8%, which translates to an annualized rate of 4.7%. The lowest value was recorded in 2018 at 21 500 K $ US, with the largest decline of 23.3% occurring that same year. The largest increase was observed in 2019, reaching 47.6%.

Annual dynamics of production in Italy in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

Italy's toothbrush production has risen for the second year in a row. In 2020, 36 160 K units of toothbrushes were produced in Italy, representing a 3.4% increase year-over-year. From 2017 to 2020, production expanded by 17.9%, equating to an annualized growth rate of 5.7%. The minimum production level was recorded in 2018 at 21 513 K units, with the largest decline of 29.8% occurring that year. The most significant increase was in 2019, at 62.5%.

Annual dynamics of production in Italy in kind, 2017-2020, K unit

Exports toothbrushes from Italy

Exports in kind, M unit

Toothbrush exports from Italy have declined for the third consecutive year. In 2020, exports totaled 66.2 M units, showing a modest decrease of 5.8% compared to the previous year. Over the period from 2017 to 2020, exports fell by 21%, with a compound annual growth rate (CAGR) of -7.6%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, M unit

From 2017 to 2020, France, the Netherlands, and Finland were the key partners for Italy's toothbrush exports in kind. France accounted for 56.5% of exports, the Netherlands for 5.7%, and Finland for 3.5%. Together, these three countries represented 65.7% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, K $ US

After a two-year decline, Italy's toothbrush exports in value terms have increased. In 2020, Italy exported toothbrushes worth 32 250 K $ US, indicating a solid increase of 21.5% compared to 2019. Between 2017 and 2020, exports grew by 7.6%, which corresponds to an annualized rate of 2.5%. The lowest value was recorded in 2019 at 26 546 K $ US, with the largest decline of 11.2% occurring that year.

Annual dynamics of product's exports from Italy in value, 2017-2020, K $ US

Over the period 2017–2020, France, the Netherlands, and Germany were the main buyers of Italian toothbrushes in value terms. France accounted for 42.9% of exports, the Netherlands for 6.9%, and Germany for 5.5%. Collectively, these three countries comprised 55.4% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports toothbrushes to Italy

Imports in kind, M unit

Italy's toothbrush imports have decreased for the second consecutive year. In 2020, Italy imported 83.4 M units of toothbrushes, showing a strong contraction of 16.6% year-over-year. From 2017 to 2020, imports declined by 17%, with a compound annual growth rate (CAGR) of -6.0%. The highest import volume was recorded in 2018 at 105.3 M units, with the largest increase of 4.8% occurring that year.

Annual dynamics of product's imports to Italy in kind, 2017-2020, M unit

Between 2017 and 2020, China, Germany, and Switzerland were the primary suppliers of toothbrushes to Italy in kind. China accounted for 44.1% of imports, Germany for 33.0%, and Switzerland for 5.3%. Together, these three countries made up 82.4% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, K $ US

After a two-year advance, Italy's toothbrush imports in value terms have declined. In 2020, the import volume amounted to 47 062 K $ US, which is 1.8% less compared to 2019. Between 2017 and 2020, imports increased by 16.5%, equating to an annualized rate of 5.2%. The maximum value was recorded in 2019 at 47 928 K $ US, with the largest increase of 9.6% occurring in 2018.

Annual dynamics of product's imports to Italy in value, 2017-2020, K $ US

From 2017 to 2020, Germany, China, and Switzerland formed the main group of sources for Italy's toothbrush imports in value terms. Germany accounted for 51.8% of imports, China for 19.1%, and Switzerland for 7.1%. Combined, these three countries represented 78.0% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020