Market research

Ballpoint pen refills market in Italy

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The Italian ballpoint pen refills market saw notable volume changes from 2018 to 2022. Market size started at 2 860 million units in 2018, then contracted to 2 368 million in 2019 and further to 1 993 million in 2020. A modest recovery to 2 027 million units occurred in 2021, followed by a strong rebound to 2 811 million units in 2022.

By 2024, market dynamics were influenced by a clear shift toward sustainability and premiumization. BIC expanded its sustainable product line, increasing recycled plastic usage by 35% on selected ballpoint pen models. Consumer preferences showed a 30% inclination for refillable products over disposable ones, while demand for premium and ergonomic designs rose by 18% and 40% respectively. These trends were supported by a 38% expansion in the e-commerce channel, which helped sustain consumption.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2022
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2022
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2022
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2022
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Italy
  1. 5.1.1. In kind, 2018-2022, M unit
  2. 5.1.2. In value, 2018-2022, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, M unit
  2. 5.2.2. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/K unit
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/K unit
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/K unit
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production ballpoint pen refills in Italy

In value, 2017-2020, K $ US

Italy's ballpoint pen refill production declined for the second consecutive year. In 2020, output was valued at 15 006 thousand US dollars, marking a 28.2% decrease from the previous year. From 2018 to 2020, production fell by 43%, with an average annual decline of 17.1%.

Annual dynamics of production in Italy in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	(20.6%)	(28.2%)	-

Source: SHEV.io

In kind, 2017-2020, M unit

Italy's ballpoint pen refill production volume declined for the second consecutive year. In 2020, 2 005 million units were produced, representing a 16.3% drop compared to 2019. Between 2018 and 2020, production decreased by 30%, with an average annual decline of 11.2%.

Annual dynamics of production in Italy in kind, 2017-2020, M unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	(16.4%)	(16.3%)	-

Source: SHEV.io

Exports ballpoint pen refills from Italy

Exports in kind, K unit

In 2020, Italy's cross-border shipments of ballpoint pen refills reached 45 271 thousand units, which is 34.3% lower than in 2019. From 2017 to 2020, exports decreased by 31.2%, with an average annual decline of 11.7%. The highest volume was recorded in 2019 at 68 929 thousand units, following a 16.2% increase that year.

Annual dynamics of product's exports from Italy in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(9.9%)	16.2%	(34.3%)	(11.7%)

Source: SHEV.io

From 2017 to 2020, Germany and Poland accounted for 86.1% of total exports in volume, while the remaining share was distributed among other destinations with smaller individual contributions.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

After a two-year advance, Italy's exports of ballpoint pen refills declined. In 2020, export volume stood at 2 993 thousand US dollars, indicating a notable drop of 21.4% from the previous year. The highest value was recorded in 2019 at 3 806 thousand US dollars, following a 14.7% increase that year.

Annual dynamics of product's exports from Italy in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	9.2%	14.7%	(21.4%)	(0.5%)

Source: SHEV.io

From 2017 to 2020, Germany (56.0% of exports in value), Poland (8.9%), and China (8.2%) together accounted for 73.2% of total exports in value, remaining the main destinations for ballpoint pen refills from Italy.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in value, 2017-2020

Source: SHEV.io

Imports ballpoint pen refills to Italy

Imports in kind, K unit

Italy's ballpoint pen refill import volume declined for the third consecutive year. In 2020, Italy imported 45 271 thousand units, down 17.5% year-over-year. From 2017 to 2020, imports decreased by 50.1%, with an average annual decline of 20.7%.

Annual dynamics of product's imports to Italy in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(21.6%)	(23.0%)	(17.5%)	(20.7%)

Source: SHEV.io

From 2017 to 2020, Switzerland and China clearly dominated the partner structure for imports in volume, while other countries together formed the remaining share.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

In 2020, Italy's volume of ballpoint pen refill imports totalled 6 223 thousand US dollars, indicating a fall of 36.9% compared to the previous year. Between 2017 and 2020, imports decreased by 45.9%, equating to an 18.5% annualized decline. The largest increase was recorded in 2019 at 15.1%.

Annual dynamics of product's imports to Italy in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(25.6%)	15.1%	(36.9%)	(18.5%)

Source: SHEV.io

From 2017 to 2020, Japan (52.1% of imports in value), China (10.7%), and Germany (10.5%) formed the main cluster of markets for imports in value, with a combined share of 73.3% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in value, 2017-2020

Source: SHEV.io