Toothbrushes market in Lithuania

Earlier Report Observations

Between 2018 and 2021, the physical volume of the toothbrush market in Lithuania contracted from 4.7 million to 3.7 million units. This decline coincided with a clear consumer shift towards premium electric toothbrushes, a trend highlighted in market observations. The growing popularity of advanced sonic and electric models from major brands, equipped with features like timers, pressure sensors, and connectivity, raised the average product value. This shift explains why the market's monetary value demonstrated resilience, even growing to 4.8 million USD in 2020, as consumers invested in higher-priced, feature-rich products despite purchasing fewer total units.

The market rebounded strongly in 2022, with physical volume jumping 35% to nearly 5.0 million units. This surge was supported by continuous innovation and heightened consumer focus on oral health and sustainability. Factors such as the presentation of the ergonomic and eco-friendly 'Ploverdent' prototype and the sustained consumer preference for electric brushes with smart functions helped stimulate demand. Following this peak, market volume adjusted to 4.4 million units in 2023 before reaching 4.8 million units in 2024, reflecting ongoing market fluctuations.

Production toothbrushes in Lithuania

In value, 2018-2021, K $ US

Lithuania's toothbrush production has grown for the third consecutive year. In 2021, the output value reached 582.1 thousand US dollars, marking a significant increase of 56.3% compared to 2020. From 2018 to 2021, production surged by 181.2%, which translates to an annualized growth rate of 41.2%.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

In kind, 2018-2021, K unit

In 2021, Lithuania produced 484.7 thousand units of toothbrushes, showing a sharp rise of 39.7% from the previous year. Over the period from 2018 to 2021, production grew by 20.9%, with a compound annual growth rate of 6.5%. The lowest production level was recorded in 2020 at 347.1 thousand units, which also saw the largest decline of 17.0%.

Annual dynamics of production in Lithuania in kind, 2018-2021, K unit

Exports toothbrushes from Lithuania

Exports in kind, K unit

The export market exhibited volatility during the observed period. Exports varied significantly, with a 3.1-fold difference between the low in 2018 and the high in 2019. In 2021, Lithuania's toothbrush export volume reached 2 121 thousand units, representing a 6.8% increase from 2020. The peak was in 2019 at 2 286 thousand units, which also experienced the largest increase of 209.9%, while the largest decline of 13.1% occurred in 2020.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, K unit

From 2018 to 2021, Russia and Germany accounted for 82.2% of total toothbrush exports in kind, with the remaining share distributed among other destinations, each contributing smaller amounts.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Lithuania in kind, 2018-2021

Exports in value, K $ US

Market performance showed noticeable fluctuations over the period. Export values varied by 2.2 times between the low in 2018 and the high in 2021. In 2021, Lithuania's toothbrush export value amounted to 1 805 thousand US dollars, reflecting a solid year-on-year gain of 24.8%. The largest decline of 16.8% was recorded in 2020, while the largest increase of 115.3% occurred in 2019.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, K $ US

During 2018–2021, Russia, Germany, and Latvia were the primary buyers of Lithuanian toothbrushes in value terms, with shares of 45.1%, 25.9%, and 15.7%, respectively. Together, they comprised 86.7% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Lithuania in value, 2018-2021

Imports toothbrushes to Lithuania

Imports in kind, K unit

Lithuania's toothbrush imports declined for the second consecutive year. In 2021, imports registered 5 324 thousand units, reflecting a gradual drop of 8.0% from the previous year. From 2018 to 2021, imports increased by 5.8%, equating to an annualized rate of 1.9%. The highest import volume was in 2019 at 6 402 thousand units, which also saw the largest increase of 27.2%, while the largest decline of 9.6% was recorded in 2020.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, K unit

Over 2018–2021, Poland, Germany, and Malaysia were the leading sources for toothbrush imports in kind, with shares of 23.1%, 16.8%, and 15.5%, respectively. Combined, they accounted for 55.4% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Lithuania in kind, 2018-2021

Imports in value, K $ US

After two years of growth, Lithuania's toothbrush import value declined. In 2021, imports totaled 5 679 thousand US dollars, which is 2.9% lower compared to 2020. From 2018 to 2021, imports increased by 23.9%, with a compound annual growth rate of 7.4%. The peak value was recorded in 2020 at 5 847 thousand US dollars, and the largest increase of 15.0% occurred in 2019.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, K $ US

In 2018–2021, Poland, Germany, and Malaysia formed the main cluster of markets for toothbrush imports in value terms, with shares of 39.3%, 13.6%, and 9.4%, respectively. Together, they represented 62.3% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Lithuania in value, 2018-2021