Mattresses market in Italy

Earlier Report Observations

Between 2018 and 2020, the Italian mattress market transformed as international brands like Emma entered with 'bed-in-a-box' models, boosting online sales and competition. This shift raised the market value to $681 million in 2019 despite a drop in physical volume to 6.8 million units. The COVID-19 pandemic in 2020 accelerated online purchasing while supply-chain disruptions affected production, contributing to a further volume contraction.

From 2021 onward, the market adapted through digital marketing and eco-friendly products. By 2022, companies introduced sustainable mattresses and home-trial platforms, driving a recovery in volume to 3.4 million units and a rise in value to $704 million. The trend continued in 2023 with 'smart' mattresses featuring sleep-tracking technology, supporting a market value of $728 million.

In 2024, the European Digital Market Act began influencing online distribution by mandating transparency from digital platforms. Concurrently, inflation and raw material price fluctuations led to higher retail prices, contributing to a slight decline in market volume to 4.3 million units and a value reduction to $695 million.

Production mattresses in Italy

In value, 2017-2020, M $ US

Italy's mattress production value increased for the second consecutive year. In 2020, output reached 795.8 million US dollars, marking a 6.0% rise compared to 2019. Over the 2017-2020 period, production grew by 6.8%, with a compound annual growth rate of 2.2%. The lowest value was recorded in 2018 at 625.8 million US dollars, which represented the largest decline of 16.0%. The largest increase occurred in 2019, with a 20.0% growth.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

In kind, 2017-2020, K unit

After two years of growth, Italy's mattress production volume declined. In 2020, 7 003 thousand units were produced, showing a modest decrease of 9.2% compared to the previous year. The highest volume was recorded in 2019 at 7 713 thousand units, which also saw the largest increase of 6.2%.

Annual dynamics of production in Italy in kind, 2017-2020, K unit

Exports mattresses from Italy

Exports in kind, K unit

Mattress exports from Italy increased for the third consecutive year. In 2020, exports reached 2 648 thousand units, representing a 22.1% year-over-year growth. Between 2017 and 2020, exports surged by 64.3%, equating to an annualized growth rate of 18.0%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, K unit

From 2017 to 2020, Italy's mattress exports in volume terms were widely distributed across partner countries. France accounted for 23.2% of exports, Germany for 11.6%, and the United States for 9.3%. Together, these three countries represented only 44.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, M $ US

In 2020, Italy's mattress export value reached 229.6 million US dollars, showing a strong 20.1% increase compared to 2019. Over the 2017-2020 period, exports grew by 29.2%, with a compound annual growth rate of 8.9%. The largest decline occurred in 2019, with a 4.6% decrease.

Annual dynamics of product's exports from Italy in value, 2017-2020, M $ US

During 2017-2020, Italy's mattress export value was relatively evenly distributed among partner countries. France represented 24.1% of exports, Germany 11.3%, and the United States 10.3%. Collectively, these three countries accounted for just 45.7% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports mattresses to Italy

Imports in kind, K unit

The import volume of mattresses into Italy showed significant volatility during this period. The lowest point was recorded in 2017, while imports peaked in 2018, showing a 9.3-fold difference between these years. In 2020, imports stood at 1 062 thousand units, representing a 13.2% decline compared to 2019. The highest volume was recorded in 2018 at 7 543 thousand units. The largest decrease occurred in 2019 with an 83.8% drop, while the largest increase was in 2018 with an 832.6% surge.

Annual dynamics of product's imports to Italy in kind, 2017-2020, K unit

From 2017 to 2020, Poland, Romania, and Turkey consistently led Italy's mattress imports in volume terms. Poland accounted for 22.3% of imports, Romania for 15.4%, and Turkey for 12.4%. Together, these three countries represented 50.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, M $ US

Italy's mattress import value declined for the second consecutive year. In 2020, imports reached 102.9 million US dollars, showing a 15.1% reduction compared to 2019. Over the 2017-2020 period, imports increased by 22.9%, with a compound annual growth rate of 7.1%. The highest value was recorded in 2018 at 137.0 million US dollars, which also saw the largest increase of 63.5%.

Annual dynamics of product's imports to Italy in value, 2017-2020, M $ US

From 2017 to 2020, Italy's mattress import value was distributed across a wide range of partner countries. Poland accounted for 22.8% of imports, Romania for 14.1%, and Turkey for 11.7%. Together, these three countries represented just 48.5% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020