Tomato juice market in Oceania

Earlier Report Observations

Between 2018 and 2023, the market volume for unfermented tomato juice in Oceania experienced notable fluctuations. It fell sharply from 3.7 million liters in 2018 to 3.0 million liters in 2019, then entered a recovery phase, reaching 3.6 million liters by 2022 before a slight contraction to 3.5 million liters in 2023.

The launch of organic tomato juice by major retailers like E.Leclerc in France in 2019 signaled a broader global shift towards health-conscious and sustainable products, a trend that subsequently reached Oceania. By 2023, rising worldwide demand for vegetable juices, driven by growing consumer preference for plant-based nutrition and functional beverages with added vitamins and probiotics, began shaping the premium and organic segments of the local market.

Entering 2024, the market contended with increased raw material costs influenced by currency exchange rates and a strong consumer move towards 100% pure, no-added-sugar juices. This period also saw innovation in recyclable packaging and an expansion of online sales channels, altering the distribution landscape for tomato juice in the region.

Production tomato juice in Oceania

In kind, 2017-2020, K l

Top producers of tomato juice, 2017-2020

World map of production of tomato juice, 2017-2020

In 2020, Oceania produced 3 034 K l of tomato juice, marking a modest year-over-year increase of 1.4%. Over the 2017-2020 period, production declined by 7.2%, with a compound annual growth rate of -2.5%. The lowest production level was recorded in 2019 at 2 992 K l, while the peak occurred in 2018 with 3 609 K l. The most significant decrease happened in 2019, falling by 17.1%, whereas the largest increase was observed in 2018, rising by 10.4%.

Annual dynamics of production in Oceania in kind, 2017-2020, K l

Exports tomato juice from Oceania

Exports in kind, K l

The market exhibited considerable volatility during these years. Export volumes reached their highest point in 2019 at 122.8 K l, then fell to their lowest in 2020 at 23.2 K l, representing a 5.3-fold difference. In 2020, Oceania exported 23.2 K l of tomato juice, showing a sharp decline of 81.1% compared to the previous year. The most substantial increase occurred in 2018, surging by 115.4%.

Annual dynamics of product's exports from Oceania in kind, 2017-2020, K l

From 2017 to 2020, tomato juice exports from Oceania were distributed across numerous markets, with Singapore accounting for 11.7% of exports, the United States for 8.2%, and Hong Kong for 4.8%. Together, these three markets represented just 24.6% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Oceania in kind, 2017-2020

Exports in value, K $ US

The data shows irregular fluctuations, pointing to a volatile market environment. Export values peaked in 2018 at 165.7 K US dollars and reached their lowest point in 2020 at 42.6 K US dollars, reflecting a 3.9-fold gap. In 2020, Oceania exported tomato juice worth 42.6 K US dollars, representing a steep decline of 61.4% from the previous year. The largest increase was recorded in 2018, jumping by 186.5%.

Annual dynamics of product's exports from Oceania in value, 2017-2020, K $ US

Between 2017 and 2020, the partner structure for export values remained fragmented. Singapore accounted for 9.2% of export value, the United States for 5.8%, and Hong Kong for 3.4%. Collectively, these three markets represented only 18.4% of total flows, with no single country holding a dominant share.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Oceania in value, 2017-2020

Imports tomato juice to Oceania

Imports in kind, K l

Oceania's tomato juice imports declined for the second consecutive year. In 2020, imports totaled 101.2 K l, indicating a year-over-year decrease of 37.4%. Over the 2017-2020 period, imports fell by 19.5%, equivalent to an annualized rate of -7.0%. The highest import volume was recorded in 2018 at 190.8 K l, with the largest increase occurring that same year, rising by 51.8%.

Annual dynamics of product's imports to Oceania in kind, 2017-2020, K l

From 2017 to 2020, the partner structure for import volumes was balanced rather than concentrated. The United States accounted for 18.7% of imports, France for 15.3%, and Cyprus for 6.8%. Together, these three countries represented 40.9% of total flows, while many other countries accounted for the remaining 59.1%.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Oceania in kind, 2017-2020

Imports in value, K $ US

Oceania's imported tomato juice volumes declined for the second year in a row. In 2020, imports amounted to 146.0 K US dollars, constituting a solid decrease of 19.2% compared to the previous year. Between 2017 and 2020, imports fell by 25.8%, equating to an annualized rate of -9.5%. The maximum value was recorded in 2018 at 251.0 K US dollars. The largest decline occurred in 2019, dropping by 28.0%, while the largest increase was in 2018, rising by 27.6%.

Annual dynamics of product's imports to Oceania in value, 2017-2020, K $ US

During the 2017-2020 period, the United States was the leading destination for import value, accounting for 29.9%, followed by France at 17.5%, and the United Kingdom at 7.2%. Together, these three countries represented 54.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Oceania in value, 2017-2020