Tomato juice market in Poland, 2026

Earlier Report Observations

In 2018, the Polish tomato juice market was characterized by the popularity of convenient small packaging formats, such as 330 ml bottles, and the strong presence of leading brands Tymbark and Hortex. The following year, a 6.5% increase in EU tomato production improved raw material availability, which supported domestic output. However, the market size contracted to $20.8 million due to a sharp drop in imports.

From 2022, tomato juice production in Poland began to grow against the trend of an overall 11.6% decline in fruit and vegetable juice output. Production volume reached 496 thousand hectoliters in 2023 and remained stable in the first half of 2024. This growth was primarily driven by rising consumer interest in tomato juice as a source of vitamins and a clear shift in preference toward natural NFC (not from concentrate) juices without added sugar or preservatives, a trend reinforced by economic factors like inflation.

Production tomato juice in Poland

In value, 2017-2020, K $ US

Poland's tomato juice production, which had been rising for two years, declined in 2020. The output was valued at 22 548 K $ US, marking a 3.5% decrease from 2019. Over the 2017-2020 period, production grew by 4.7%, with a compound annual growth rate of 1.5%. The highest value was recorded in 2019 at 23 365 K $ US, while the largest increase occurred in 2018 with a 7.4% rise.

Annual dynamics of production in Poland in value, 2017-2020, K $ US

In kind, 2017-2020, K l

From 2017 to 2020, Poland ranked 6th globally in tomato juice production volume.

Top producers of tomato juice, 2017-2020

World map of production of tomato juice, 2017-2020

Poland's tomato juice production, after increasing for two years, declined in 2020. The country produced 43 072 K l, showing a modest 5.2% drop compared to 2019. Over the 2017-2020 period, production increased by 15.4%, with a compound annual growth rate of 4.9%. The peak was in 2019 at 45 421 K l, and the largest increase was in 2018 with an 11.1% rise.

Annual dynamics of production in Poland in kind, 2017-2020, K l

Exports tomato juice from Poland

Exports in kind, K l

Poland's foreign tomato juice supplies increased for the third consecutive year in 2020. Exports totaled 8 300 K l, up 27.7% from the previous year. Over the 2017-2020 period, exports grew by 44.9%, with a compound annual growth rate of 13.2%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, K l

From 2017 to 2020, the main markets for Poland's tomato juice exports in kind were Lithuania, accounting for 24.3% of exports, Hungary at 17.6%, and Czechia at 10.4%. Together, these three countries represented 52.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, K $ US

In 2020, the value of tomato juice leaving Poland reached 4 197 K $ US, indicating a solid 22.2% increase from the prior year. Over the 2017-2020 period, exports grew by 43.1%, with a compound annual growth rate of 12.7%. The largest decline was recorded in 2019 at 0.0%.

Annual dynamics of product's exports from Poland in value, 2017-2020, K $ US

The country composition of Poland's tomato juice exports in value terms from 2017 to 2020 was dispersed. Lithuania accounted for 19.7% of exports, Hungary for 17.4%, and the United Kingdom for 11.9%. Together, these three countries formed just 48.9% of total flows, with the remaining 51.1% split among a wide range of other destinations.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports tomato juice to Poland

Imports in kind, K l

The market showed volatility during these years. Imports reached their lowest point in 2020 and peaked in 2018, with a 3.6-fold difference between these years. In 2020, Poland imported 697 K l of tomato juice, reflecting a 23.3% reduction from the previous year. The maximum value was recorded in 2018 at 2 488 K l. The largest decline occurred in 2019 with a 63.5% drop, while the largest increase was in 2018 with a 106.8% rise.

Annual dynamics of product's imports to Poland in kind, 2017-2020, K l

Throughout 2017 to 2020, the key partners for Poland's tomato juice imports in kind were Portugal, accounting for 26.4% of imports, Germany at 21.4%, and Spain at 15.4%. Together, these three countries represented 63.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, K $ US

The market exhibited volatility over the observed period. Imports were at their lowest in 2020 and highest in 2018, reflecting a 3.1-fold gap. In 2020, Poland registered tomato juice imports valued at 666 K $ US, down 21.9% from 2019. The maximum value was recorded in 2018 at 2 091 K $ US. The largest decline occurred in 2019 with a 59.2% drop, while the largest increase was in 2018 with a 161.6% rise.

Annual dynamics of product's imports to Poland in value, 2017-2020, K $ US

From 2017 to 2020, the leading destinations for Poland's tomato juice imports in value terms were Portugal, accounting for 27.4% of imports, Germany at 20.1%, and Spain at 18.0%. Together, these three countries accounted for 65.5% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020