Tomato juice market in India

Earlier Report Observations

Tomato juice production in India showed considerable movement from 2018 to 2020. Output was around 59.8 million liters in 2018, dipping to 57.5 million liters in 2019. This slight decline was influenced by climatic factors such as excessive monsoon rains and logistical hurdles like a lack of cold storage, which affected tomato supply. The government's launch of the 'Operation Greens' scheme aimed to manage price volatility for tomatoes and other vegetables. In 2020, production surged by 62% to 93.1 million liters. This sharp increase was primarily driven by the COVID-19 pandemic, which heightened consumer focus on healthy foods and boosted demand for vegetable juices like tomato juice.

Following the 2020 peak, production adjusted to 64.0 million liters in 2021, remaining above pre-pandemic levels. This period coincided with the entry of new players into the vegetable juice market, attracted by sustained health trends, while persistent logistical and transportation costs moderated output. Production then stabilized in 2022 and 2023 at approximately 62.6 and 61.7 million liters, respectively, with year-on-year declines of less than 2%. During these years, climatic factors and seasonal price volatility continued to affect tomato availability, while the Operation Greens policy framework provided underlying support for market stability.

By 2023, specific supply-side factors came to the fore. Adverse weather conditions and supply chain disruptions led to a significant increase in tomato prices, with retail prices reaching up to Rs 90 per kg in some regions. Concurrently, India's tomato exports grew substantially, reaching an approximate value of $6.96 billion in the 2023-2024 period, strengthening the broader tomato industry. Consumer preferences continued to shift towards convenient and healthy products, supporting ongoing innovation in the tomato juice segment.

Production tomato juice in India

In kind, 2017-2020, K l

From 2017 to 2020, India was the world's largest producer of tomato juice.

Top producers of tomato juice, 2017-2020

World map of production of tomato juice, 2017-2020

After two years of decline, India's tomato juice production rebounded. In 2020, production reached 93 129 thousand liters, marking a sharp increase of 62.1% compared to the previous year. Over the 2017-2020 period, production grew by 48.4%, with an average annual growth rate of 14.1%. The lowest production level was recorded in 2019 at 57 451 thousand liters, while the largest decline occurred in 2018 with a 4.8% drop.

Annual dynamics of production in India in kind, 2017-2020, K l

Exports tomato juice from India

Exports in kind, K l

The market showed significant volatility during this period. Export volumes peaked in 2017 and fell to their lowest point in 2020, representing a dramatic 1 172-fold decrease. In 2020, India's tomato juice exports totaled just 0.1 thousand liters, a steep year-over-year decline of 99.4%. The largest increase was recorded in 2019 with growth of 154.9%.

Annual dynamics of product's exports from India in kind, 2017-2020, K l

Between 2017 and 2020, Nepal was the dominant buyer of tomato juice from India, accounting for 94.9% of total export volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from India in kind, 2017-2020

Exports in value, K $ US

India's tomato juice export value declined for the third consecutive year. In 2020, exports amounted to 0.1 thousand US dollars, representing a dramatic contraction of 91.9% compared to the previous year. From 2017 to 2020, export value decreased by 99.8%, equivalent to an annualized decline of 87.8%.

Annual dynamics of product's exports from India in value, 2017-2020, K $ US

During 2017-2020, India's tomato juice exports went almost exclusively to Nepal, which accounted for 91.9% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from India in value, 2017-2020

Imports tomato juice to India

Imports in kind, K l

The import market displayed an unstable trend throughout the period. Import volumes reached their highest point in 2018 and their lowest in 2020, with a 3.8-fold difference between these years. In 2020, India imported 60.4 thousand liters of tomato juice, a decrease of 59.4% compared to 2019. The maximum import volume was recorded in 2018 at 230.3 thousand liters, while the largest increase occurred that same year with growth of 122.2%.

Annual dynamics of product's imports to India in kind, 2017-2020, K l

From 2017 to 2020, Bhutan (54.6% of import volume), China (16.6%), and Germany (7.8%) remained the main suppliers of tomato juice to India, together accounting for 79.0% of total imports by volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to India in kind, 2017-2020

Imports in value, K $ US

The import market showed considerable volatility during this period. Import values peaked in 2018 and reached their lowest point in 2020, with a 3.1-fold difference between these years. In 2020, India imported 58.8 thousand US dollars worth of tomato juice, reflecting a sharp decline of 54.8% compared to the previous year. The maximum import value was recorded in 2018 at 181.2 thousand US dollars, while the largest increase occurred that same year with growth of 196.1%.

Annual dynamics of product's imports to India in value, 2017-2020, K $ US

Between 2017 and 2020, three main markets — Bhutan, China, and Germany — together accounted for 80.0% of the total value of tomato juice imports to India.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to India in value, 2017-2020