Sparkling wine market in Austria

Earlier Report Observations

The Austrian sparkling wine market volume grew from 22.1 million liters in 2018 to 25.7 million liters in 2021, with a pronounced surge in the latter year. This expansion was supported by the 2018 introduction of the "Sekt Austria" designation, a marketing initiative designed to enhance the profile and quality standards of domestic sparkling wine. Production fluctuated during the period, declining to 5.0 million liters in 2019 before recovering to 7.4 million liters in 2021. The market value followed a similar trajectory, reaching 158.5 million US dollars in 2021. The sharp increase in 2021 coincided with a reported 10% rise in wine export volumes, indicating stronger external demand that stimulated both domestic output and overall market size.

Following 2021, import volumes continued to rise, peaking at 23.2 million liters in 2023 before a slight moderation. Brand strength contributed to market activity, with Schlumberger established as the leading sparkling wine brand, regularly consumed by 15% of Austrian consumers. Sustained marketing efforts, including the annual "Tag des Sekt Austria" event and the ongoing use of the "Sekt Austria" label, helped maintain consumer engagement. A focus on protected geographical indication "Sekt g.U." and native grape varieties reinforced quality differentiation, supporting stable market conditions even as import levels softened slightly in 2024.

Production sparkling wine in Austria

In value, 2017-2020, K $ US

In 2020, Austria's sparkling wine production was valued at 44 739 K $ US, showing no change from 2019. The minimum value occurred in 2019 at 44 573 K $ US, while the maximum was recorded in 2018 at 55 622 K $ US. Between 2017 and 2020, production decreased by 10.3%, which translates to an annualized decline of 3.6%. The largest increase was observed in 2018 at 11.5%, and the largest decline followed in 2019 at 19.9%.

Annual dynamics of production in Austria in value, 2017-2020, K $ US

In kind, 2017-2020, K l

In 2020, Austria produced 5 585 K l of sparkling wine, marking an 11.8% increase compared to the previous year. The minimum volume was recorded in 2019 at 4 996 K l, while the maximum was in 2018 at 7 009 K l. Over the period from 2017 to 2020, production decreased by 16.1%, equating to an annualized rate of 5.7%. The largest decline occurred in 2019, with a drop of 28.7%.

Annual dynamics of production in Austria in kind, 2017-2020, K l

Exports sparkling wine from Austria

Exports in kind, K l

Sparkling wine exports from Austria declined for the second consecutive year. In 2020, exports totaled 760 K l, representing a significant decrease of 18.8% compared to the previous year. The maximum value was recorded in 2018 at 1 130 K l, with the largest increase that year at 12.3%. Over the 2017-2020 period, exports decreased by 24.4%, corresponding to a compound annual growth rate (CAGR) of -8.9%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, K l

From 2017 to 2020, Germany, Switzerland, and the United States were the principal buyers of Austrian sparkling wine in volume terms. Germany accounted for 42.0% of exports, Switzerland for 11.0%, and the United States for 10.5%, collectively making up 63.4% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, K $ US

Sparkling wine exports from Austria declined for the second year in a row. In 2020, exports registered 7 129 K $ US, showing a decline of 14.1% versus the previous year. The maximum value was recorded in 2018 at 9 346 K $ US, with the largest increase that year at 13.3%. Over the 2017-2020 period, exports decreased by 13.6%, with a CAGR of -4.8%.

Annual dynamics of product's exports from Austria in value, 2017-2020, K $ US

From 2017 to 2020, Germany, Switzerland, and the United States were the key destinations for Austrian sparkling wine exports in value terms. Germany held 42.5% of exports, Switzerland 11.5%, and the United States 9.7%, together accounting for 63.7% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports sparkling wine to Austria

Imports in kind, K l

In 2020, Austria's sparkling wine imports amounted to 16 908 K l, corresponding to a slight decline of 2.6% compared to 2019. The minimum value was recorded in 2018 at 16 255 K l, while the maximum was in 2019 at 17 367 K l. Over the 2017-2020 period, imports increased by 3.6%, with a CAGR of 1.2%. The largest increase occurred in 2019 at 6.8%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, K l

Throughout 2017-2020, Germany and Italy were the core markets for Austria's sparkling wine imports in volume terms, jointly accounting for 87.0% of total imports, while other destinations had relatively smaller shares.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, K $ US

After a two-year advance, Austria's sparkling wine import volume declined. In 2020, imports amounted to 82 944 K $ US, showing a robust decrease of 14.4% year-over-year. The maximum value was recorded in 2019 at 96 877 K $ US, with the largest increase in 2018 at 11.6%. Over the 2017-2020 period, imports increased by 4.9%, with a CAGR of 1.6%.

Annual dynamics of product's imports to Austria in value, 2017-2020, K $ US

From 2017 to 2020, France and Italy were the dominant destinations for Austria's sparkling wine imports in value terms, jointly taking 82.2% of total import value, with the remaining share distributed among other markets.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020