Sweetened or flavoured waters and other non-alcoholic beverages market in Austria

Earlier Report Observations

Between 2018 and 2020, the market volume for sweetened or flavoured waters and other non-alcoholic beverages in Austria grew from 1.8 billion liters to nearly 2.0 billion liters. This expansion was supported by increasing consumer emphasis on quality and purity, with a preference for natural and regional brands, while trends towards bio-mineral water and flavoured mineral waters also contributed to higher consumption. The non-alcoholic beverage industry achieved a turnover of EUR 6.65 billion in 2019, with energy drinks as the highest-revenue category, underscoring the market's strength.

By 2020, growing health awareness began to pressure the segment of sweetened carbonated drinks, leading to stabilization of the total market volume at 1.98 billion liters. Production continued to rise, reaching 3.6 billion liters in 2020, with exports increasing to 1.9 billion liters. In the following years, exports continued to grow, peaking at 2.3 billion liters in 2022 before declining, while imports remained relatively stable, fluctuating between 246 and 339 million liters.

From 2021 onward, sustainability trends and shifts in consumer preferences became more pronounced. The share of refillable bottles for mineral water rose from 19.1% in 2022 to 20.5% in 2024, reflecting demand for eco-friendly packaging. Simultaneously, demand for still mineral water grew by 10% in 2023, and domestic sales of mineral water approached 700 million liters. Regulatory changes, such as the definition of non-alcoholic beverages with a maximum alcohol content of 0.5%, and the growing popularity of functional and quality drinks, continued to shape the market.

Production sweetened or flavoured waters and other non-alcoholic beverages in Austria

In value, 2017-2020, M $ US

Austria's production of sweetened or flavoured waters and other non-alcoholic beverages has increased for the third year in a row. In 2020, the output was valued at 5 690 million US dollars, marking a 3.2% rise compared to the previous year. From 2017 to 2020, production grew by 19.8%, which translates to an average annual growth rate of 6.2%.

Annual dynamics of production in Austria in value, 2017-2020, M $ US

In kind, 2017-2020, M l

Austria's production volume of sweetened or flavoured waters and other non-alcoholic beverages has risen for the third consecutive year. In 2020, the country produced 3 624 million litres, showing a slight increase of 1.1% from 2019. Between 2017 and 2020, production expanded by 20%, corresponding to an annualized growth rate of 6.3%.

Annual dynamics of production in Austria in kind, 2017-2020, M l

Exports sweetened or flavoured waters and other non-alcoholic beverages from Austria

Exports in kind, M l

Austria's exports of sweetened or flavoured waters and other non-alcoholic beverages have grown for the third year running. In 2020, exports reached 1 900 million litres, up by 1.0% year-over-year. From 2017 to 2020, exports increased by 24.1%, equating to an average annual rate of 7.4%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, M l

Between 2017 and 2020, Germany, the United States, and Hungary were the top destinations for Austria's exports in volume terms. Germany accounted for 25.3% of exports, the United States for 20.4%, and Hungary for 6.6%. Together, these three countries made up 52.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, M $ US

Austria's cross-border shipments of sweetened or flavoured waters and other non-alcoholic beverages have increased for the third consecutive year. In 2020, export value reached 2 803 million US dollars, reflecting a modest gain of 5.4% compared to the previous year. From 2017 to 2020, exports grew by 27.8%, with an annualized growth rate of 8.5%.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

From 2017 to 2020, the United States, Germany, and Italy were the leading markets for Austria's exports in value terms. The United States absorbed 40.3% of exports, Germany 19.7%, and Italy 2.3%. Combined, these three countries accounted for 62.2% of total export value, making them the primary destinations.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports sweetened or flavoured waters and other non-alcoholic beverages to Austria

Imports in kind, M l

After two years of growth, Austria's imports of sweetened or flavoured waters and other non-alcoholic beverages declined. In 2020, imports amounted to 259 million litres, down by 5.5% from 2019. Over the period from 2017 to 2020, imports increased by 20%, with a compound annual growth rate of 6.3%. The peak was recorded in 2019 at 274 million litres, which also saw the largest increase of 14.5%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, M l

Throughout 2017 to 2020, Germany, Switzerland, and Hungary dominated Austria's imports in volume terms, together accounting for 71.4% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, M $ US

Austria's imports of sweetened or flavoured waters and other non-alcoholic beverages have risen for the third year in a row. In 2020, imports were valued at 329 million US dollars, showing a modest increase of 3.7% from the previous year. From 2017 to 2020, imports surged by 45%, with an average annual growth rate of 13.2%.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

Between 2017 and 2020, Germany, Switzerland, and Hungary were the key sources in the geographical breakdown of Austria's imports in value terms. Germany contributed 37.8% of imports, Switzerland 29.8%, and Hungary 7.1%. Together, they represented 74.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020