Sparkling wine market in Hungary

Earlier Report Observations

The Hungarian sparkling wine market opened the period at 16.1 million liters in 2018, supported by emerging wine consumption trends and a renewed interest in classic wine regions. After a slight dip in 2019, volume contracted sharply to 14.0 million liters in 2020. During this year, the market saw generational renewal at producers like Feind Pincészet, which introduced fresh, tank-fermented sparkling wines, and a shift toward online sales as on-trade demand adapted to new conditions.

A recovery followed in 2021, lifting the market to 15.9 million liters. However, from 2022 onward, rising costs, supply chain uncertainties, and broader economic difficulties began to weigh on consumption. The market fell to 15.3 million liters in 2022, even as consumer interest in sparkling wines, low-alcohol options, and sustainable packaging grew. These pressures intensified in 2023, driving a steep 21% decline to 12.1 million liters. By then, marketing efforts increasingly targeted Generation Z, whose preferences for grape-varietal wines, champagne-style sparklers, and lower-alcohol products were shaping the industry's direction.

A modest rebound occurred in 2024, with volume reaching 13.0 million liters. Over the full 2018-2024 span, the Hungarian sparkling wine market experienced notable volatility, reflecting both macroeconomic headwinds and a gradual transformation in consumer tastes and production innovation.

Production sparkling wine in Hungary

In value, 2018-2021, K $ US

Hungary's sparkling wine production value rebounded after a two-year decline. In 2021, output reached 37 379 thousand US dollars, marking a 13.2% year-over-year increase. However, looking at the broader period from 2018 to 2021, production value fell by 13.8%, with a compound annual growth rate of -4.8%. The lowest point occurred in 2020 at 33 014 thousand US dollars, which also saw the steepest decline of 15.2%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

In kind, 2018-2021, K l

Hungary's sparkling wine production volume recovered following a two-year decrease. In 2021, the country produced 17 217 thousand liters, up 7.6% from the previous year. Over the 2018-2021 period, production volume dropped by 9.4%, translating to an annualized decline of 3.2%. The minimum volume was recorded in 2020 at 16 007 thousand liters, with the largest year-over-year fall of 12.2% occurring that same year.

Annual dynamics of production in Hungary in kind, 2018-2021, K l

Exports sparkling wine from Hungary

Exports in kind, K l

Hungary's sparkling wine export volume declined for the third consecutive year. In 2021, exports totaled 2 983 thousand liters, a decrease of 10.1% compared to the previous year. From 2018 to 2021, export volume fell by 27.2%, equating to an annualized rate of -10.1%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, K l

Between 2018 and 2021, Romania, Estonia, and Canada were the largest buyers of Hungarian sparkling wine by volume. Romania accounted for 25.0% of exports, Estonia for 20.5%, and Canada for 14.5%. Together, these three countries represented 60.0% of Hungary's total sparkling wine exports in kind.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, K $ US

Hungary's sparkling wine export value declined for the third year in a row. In 2021, exports amounted to 6 528 thousand US dollars, showing a modest decrease of 6.9% year-over-year. Over the 2018-2021 period, export value dropped by 24.3%, with an annualized decline of 8.9%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

From 2018 to 2021, Canada, Romania, and Estonia consistently led as the top destinations for Hungarian sparkling wine by value. Canada accounted for 26.2% of export value, Romania for 20.5%, and Estonia for 14.7%. Collectively, these three countries made up 61.4% of Hungary's total sparkling wine export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports sparkling wine to Hungary

Imports in kind, K l

Hungary's sparkling wine import volume increased significantly in 2021, reaching a total of [value_last_year] thousand liters, which is 30.9% higher than the previous year. Over the 2018-2021 period, import volume grew by 43.6%, with a compound annual growth rate of 12.8%. The largest decline occurred in 2020, with a drop of 5.6%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, K l

Between 2018 and 2021, Italy, Germany, and France were the main suppliers of sparkling wine to Hungary by volume. Italy dominated with 52.3% of imports, followed by Germany at 25.5%, and France at 5.7%. Together, these three countries accounted for 83.6% of Hungary's total sparkling wine imports in kind.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, K $ US

Hungary's sparkling wine import value increased for the third consecutive year. In 2021, imports totaled 11 152 thousand US dollars, up 25.1% from the previous year. From 2018 to 2021, import value rose by 59.4%, equating to an annualized growth rate of 16.8%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Over the 2018-2021 period, Italy, France, and Germany remained the leading sources of sparkling wine imports to Hungary by value. Italy accounted for 41.2% of import value, France for 36.7%, and Germany for 7.7%. Combined, these three countries represented 85.6% of Hungary's total sparkling wine import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021