Skin care preparations market in Greece

Earlier Report Observations

The skin care market in Greece grew from 209.0 million USD in 2018 to 220.2 million USD in 2019, supported by pharmacists' focus on promoting dermocosmetics through pharmacies to offset price reductions in pharmaceuticals. During the COVID-19 pandemic in 2020, the market experienced a minor contraction to 217.7 million USD, but this was cushioned by a surge in online sales and the entry of new players who adapted to changing purchasing behaviors.

Market volume stabilized at 217.8 million USD in 2021, as a notable 44.3% sales increase in men's facial care products helped maintain overall demand. In 2022, a slight recovery to 220.3 million USD coincided with the strong presence of major distributors like the Sarantis group and reported growth in related segments such as fragrances and makeup, which kept consumer interest in cosmetics broadly.

After this period of relative stability, the market faced a downturn, declining to 205.5 million USD in 2023 and further to 197.1 million USD in 2024.

Production skin care preparations in Greece

In value, 2017-2020, M $ US

Greece's production of skin care preparations has grown for the third consecutive year. In 2020, output was valued at 223.7 million US dollars, marking a 4.0% increase from the previous year. From 2017 to 2020, production rose by 23%, which translates to an annualized growth rate of 7.1%.

Annual dynamics of production in Greece in value, 2017-2020, M $ US

Exports skin care preparations from Greece

Exports in kind, M unit

After two years of growth, Greece's exports of skin care preparations in volume terms declined. In 2020, exports totaled 101.3 million units, showing a gradual decrease of 4.8% compared to the previous year. Over the period from 2017 to 2020, exports increased by 26.5%, with a compound annual growth rate (CAGR) of 8.1%. The peak volume was recorded in 2019 at 106.4 million units, with the largest year-over-year increase of 30.9% also occurring in that year.

Annual dynamics of product's exports from Greece in kind, 2017-2020, M unit

From 2017 to 2020, the export structure for skin care preparations in volume terms was balanced rather than concentrated. The United Kingdom accounted for 22.6% of exports, Germany for 15.3%, and France for 7.5%, together representing 45.3% of total flows. Many other countries made up the remaining 54.7%.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, M $ US

Greece's exports of skin care preparations in value terms have increased for the third consecutive year. In 2020, exports amounted to 173.3 million US dollars, reflecting a measured uptick of 3.4% from the previous year. Between 2017 and 2020, exports grew by 27.5%, equating to an annualized rate of 8.4%.

Annual dynamics of product's exports from Greece in value, 2017-2020, M $ US

During 2017–2020, skin care preparations from Greece were supplied to a diverse range of markets. Even the largest destinations—the United Kingdom, Cyprus, and the United States—together accounted for only 33.9% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports skin care preparations to Greece

Imports in kind, M unit

After two years of increase, Greece's imports of skin care preparations in volume terms declined. In 2020, imports totaled 49.8 million units, which is 13.1% lower than in 2019. The highest volume was recorded in 2019 at 57.3 million units, with the largest year-over-year increase of 13.5% occurring in 2018.

Annual dynamics of product's imports to Greece in kind, 2017-2020, M unit

Throughout 2017–2020, France, Germany, and Poland were the leading sources for Greece's imports of skin care preparations in volume terms. France accounted for 29.9% of imports, Germany for 23.1%, and Poland for 8.0%, together comprising 61.1% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, M $ US

After two years of growth, Greece's imports of skin care preparations in value terms declined. In 2020, import volume reached 167.3 million US dollars, representing a 3.1% decrease from the previous year. Over the period from 2017 to 2020, imports increased by 17.5%, with a compound annual growth rate (CAGR) of 5.5%. The peak value was recorded in 2019 at 172.6 million US dollars, with the largest year-over-year increase of 10.9% occurring in 2018.

Annual dynamics of product's imports to Greece in value, 2017-2020, M $ US

From 2017 to 2020, France, Germany, and Czechia were the main suppliers of skin care preparations to Greece in value terms. France accounted for 39.3% of imports, Germany for 14.8%, and Czechia for 8.7%, together making up 62.8% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020