Skin care preparations market in Austria

Earlier Report Observations

The Austrian skin care market's value showed initial stability, edging down slightly to $217.3 million in 2019 from $219.9 million the year before. This period was characterized by high penetration of natural cosmetics, though consumer numbers for these products began to soften. A significant shift occurred with the COVID-19 pandemic in 2020, which heightened focus on skin health and hygiene, directly boosting demand and driving the market value up to $229.5 million.

Market growth accelerated sharply to $269 million in 2021. This expansion was supported by sustained consumer interest in natural cosmetics, with households spending more on these products despite a broader contraction in total beauty expenditures. The trend toward premium, sustainable offerings continued to propel the segment forward, enabling further growth to $276.8 million by 2023 even as the overall beauty and personal care market plateaued.

A pronounced surge lifted the market to $344 million in 2024. Austrian households increased their average spending on personal care, while concurrently, rising costs for raw materials, transport, and energy contributed to higher product prices. This value growth was reinforced by a strong and persistent consumer preference for natural and organic skin care products, which solidified the dominance of drugstores as the main retail channel.

Production skin care preparations in Austria

In value, 2017-2020, K $ US

Austria's production of skin care preparations has grown for the third consecutive year. In 2020, output reached 93 130 thousand US dollars, marking a significant increase of 37.3% compared to 2019. Over the period from 2017 to 2020, production surged by 139%, with an average annual growth rate of 33.7%.

Annual dynamics of production in Austria in value, 2017-2020, K $ US

Exports skin care preparations from Austria

Exports in kind, M unit

After two years of growth, Austria's exports of skin care preparations in physical terms declined. In 2020, the country exported 25.5 million units, a modest decrease of 4.5% from the previous year. Over the 2017-2020 period, exports increased by 8.1%, with an average annual growth rate of 2.6%. The highest volume was recorded in 2019 at 26.7 million units, which also saw the largest annual increase of 7.1%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, M unit

From 2017 to 2020, Germany, Switzerland, and Italy were the primary destinations for Austria's skin care preparations exports in physical terms. Germany accounted for 56.5% of exports, Switzerland for 8.3%, and Italy for 5.7%, together representing 70.5% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, M $ US

Following two years of growth, Austria's exports of skin care preparations in value terms experienced a decline. In 2020, exports amounted to 199.4 million US dollars, a slight decrease of 1.3% compared to 2019. Between 2017 and 2020, exports increased by 48.3%, with an average annual growth rate of 14.0%. The peak value was recorded in 2019 at 202.1 million US dollars, while the largest annual increase occurred in 2018 at 26.0%.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

During the 2017-2020 period, Germany, Switzerland, and Italy remained the leading destinations for Austria's skin care preparations exports in value terms. Germany held a 47.7% share, Switzerland 8.6%, and Italy 5.2%, collectively accounting for 61.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports skin care preparations to Austria

Imports in kind, M unit

Austria's imports of skin care preparations in physical terms saw a substantial decrease in 2020, totaling 99.9 million units, which represents a 13.3% year-over-year decline. From 2017 to 2020, imports decreased by 6.8%, with an average annual decline of 2.3%. The highest import volume was recorded in 2019 at 115.2 million units, which also experienced the largest annual increase of 11.2%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, M unit

From 2017 to 2020, Germany, Italy, and France were the key partners for Austria's imports of skin care preparations in physical terms. Germany accounted for 51.3% of imports, Italy for 9.5%, and France for 9.0%, together making up 69.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, M $ US

After two years of growth, Austria's imports of skin care preparations in value terms declined. In 2020, imports stood at 335.8 million US dollars, a modest decrease of 4.5% year-over-year. Over the 2017-2020 period, imports increased by 11.9%, with an average annual growth rate of 3.8%. The maximum value was recorded in 2019 at 351.5 million US dollars, while the largest annual increase occurred in 2018 at 12.7%.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

Between 2017 and 2020, Germany, France, and Italy were the top suppliers of skin care preparations to Austria in value terms. Germany accounted for 49.3% of imports, France for 15.2%, and Italy for 8.2%, with their combined share reaching 72.6% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020