Skin care preparations market in Croatia

Earlier Report Observations

Between 2018 and 2020, the Croatian skin care preparations market grew from 50.0 million USD to 54.0 million USD in 2019, supported by an expansion of the product range available in pharmacies following an update to the List of Cosmetics and Other Health Protection Means. The market saw a slight correction to 52.9 million USD in 2020 amid ongoing harmonization of national legislation with EU safety and labeling regulations for cosmetic products.

A sharp contraction of 19% brought the market size down to 42.9 million USD in 2021, a period when consumer preferences were increasingly shifting toward scientifically proven and high-tech skin care solutions. The market then stabilized around 42 million USD in 2022 and 2023. During 2023, further amendments to the official list broadened the pharmacy assortment, a ban on TPO substances tightened regulatory compliance, and growing interest in natural cosmetics and domestic producers influenced market dynamics.

In 2024, the market volume edged up to 42.1 million USD. A significant development was the entry of new international players, including the return of Sephora and the arrival of the Dutch discount chain Action, intensifying competition and diversifying the product offering. Consumer trends continued to favor personalized care, anti-aging solutions, and products for sun protection and self-tanning, while new EU delegated regulations and scientific opinions updated safety standards for cosmetic ingredients.

Production skin care preparations in Croatia

In value, 2017-2020, K $ US

In 2020, Croatia's output of skin care preparations was valued at 11 101 K $ US, marking a 30.9% decrease compared to 2019. The maximum value was recorded in 2019 at 16 063 K $ US, which also saw the largest annual increase of 32.1%. Over the period from 2017 to 2020, production declined by 12.2%, translating to an average annualized rate of 4.2%.

Annual dynamics of production in Croatia in value, 2017-2020, K $ US

Exports skin care preparations from Croatia

Exports in kind, K unit

Croatia's volume of skin care preparations exports declined for the third consecutive year. In 2020, exports totaled 12 057 K units, reflecting a 6.2% year-over-year decrease. From 2017 to 2020, exports fell by 12.6%, which corresponds to an average annualized rate of 4.4%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, K unit

Between 2017 and 2020, the principal destinations for Croatia's skin care preparations exports in kind were Serbia, accounting for 24.7% of exports, Slovenia with 15.2%, and Bosnia and Herzegovina at 12.5%. Together, these three countries represented 52.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, M $ US

After a two-year uptick, Croatia's exported skin care preparations volumes declined. In 2020, the export volume stood at 65.5 M $ US, showing a slight contraction of 1.1% year-over-year. The maximum value was recorded in 2019 at 66.2 M $ US, while the largest annual increase occurred in 2018 at 29.3%. From 2017 to 2020, exports increased by 47.7%, equating to an average annualized rate of 13.9%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, M $ US

Throughout 2017 to 2020, Croatia's exports of skin care preparations in value terms were not heavily concentrated on a few key markets. Slovenia accounted for 17.2% of exports, Serbia for 16.9%, and Hungary for 15.3%. Collectively, these three countries represented only 49.4% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports skin care preparations to Croatia

Imports in kind, K unit

In 2020, Croatia imported 34 761 K units of skin care preparations, equivalent to a controlled rise of 7.8% from the previous year. The largest decline was recorded in 2019 at 1.8%. Over the period from 2017 to 2020, imports increased by 11.7%, translating to an average annualized rate of 3.7%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, K unit

During 2017 to 2020, imports in kind of skin care preparations to Croatia were spread relatively evenly. Germany accounted for 24.4% of imports, Hungary for 11.8%, and France for 11.7%. Together, these three countries represented only 47.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, M $ US

Croatia's volume of skin care preparations imports increased for the third consecutive year. In 2020, imports amounted to 107.2 M $ US, reflecting an uptick of 2.9% over the past year. From 2017 to 2020, imports grew by 42.2%, which corresponds to an average annualized rate of 12.4%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, M $ US

In 2017 to 2020, Germany, France, and Hungary continued to be the main suppliers of skin care preparations to Croatia in value terms. Germany accounted for 20.5% of imports, France for 19.9%, and Hungary for 15.6%. Together, these three countries formed 55.9% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020