Market research

Shampoos market in Slovenia

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:

Report language:

Submission method: to your account

File format: docx, xlsx

Single Report

$420

Instant access to detailed data on one specific market
Ideal for one-off tasks: niche assessments, presentations, investment decisions
Available in Excel and Word in 15 minutes after purchase
Cheaper than subscription, but each market requires a separate purchase

Best if you know exactly what you need

Buy a single report

Platform Subscription

from$600

Complete and unlimited data access across products and regions
Includes continuous data updates during subscription period
Download reports instantly in Word, and Excel formats
More cost-effective for multiple markets or regular analysis

Ideal for regular data users

View pricing plans

Earlier Report Observations

Between 2018 and 2020, the Slovenian shampoo market grew in value from 2.5 million USD to 5.3 million USD, despite a decline in domestic production from 9.0 million USD to 8.0 million USD. This expansion was driven by the development of new segments, such as solid shampoos with natural ingredients and sustainable packaging, which catered to rising consumer interest in eco-friendly cosmetics. The COVID-19 pandemic in 2020 further boosted demand through increased online sales and heightened focus on hair hygiene.

From 2021 onward, the sustainability trend continued with the entry of new local producers of solid shampoos and stricter European labeling requirements for ingredients. Imports of shampoos rose from 15.9 million USD in 2020 to 20.1 million USD in 2024, reflecting growing domestic consumption, while exports fluctuated, peaking at 21.9 million USD in 2021 before declining to 15.4 million USD in 2024.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators
1. 4.1. In value
  1. 4.1.1. Production, 2018-2020
  2. 4.1.2. Imports, 2018-2024
  3. 4.1.3. Exports, 2018-2024
  4. 4.1.4. Market size, 2018-2020
5. Production
1. 5.1. Production in Slovenia
  1. 5.1.1. In value, 2018-2020, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Slovenia in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Slovenia by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Slovenia in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Slovenia by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Slovenia, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Slovenia by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Slovenia in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Slovenia by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Slovenia in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Slovenia by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Slovenia, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Slovenia by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Slovenia in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Slovenia by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Slovenia in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Slovenia by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Slovenia, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Slovenia by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Slovenia in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Slovenia by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Slovenia in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Slovenia by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Slovenia, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Slovenia by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production shampoos in Slovenia

In value, 2017-2020, K $ US

Slovenia's shampoo production declined for the second year in a row. In 2020, output was valued at 8 015 K $ US, showing a modest 6.9% drop compared to 2019. Over the 2017-2020 period, production fell by 2.9%, with a compound annual growth rate of 1.0%. The highest value was recorded in 2018 at 9 048 K $ US, which also saw the largest increase of 9.7%.

Annual dynamics of production in Slovenia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	9.7%	(4.8%)	(6.9%)	(1.0%)

Source: SHEV.io

Exports shampoos from Slovenia

Exports in kind, t

Slovenia exported 9 962 t of shampoos in 2020, marking a small increase of 1.6% from the previous year. The peak was in 2018 at 11 153 t, which experienced the largest rise of 14.1%. In contrast, 2019 saw the biggest decline of 12.1%.

Annual dynamics of product's exports from Slovenia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	14.1%	(12.1%)	1.6%	0.6%

Source: SHEV.io

From 2017 to 2020, the core markets for Slovenia's shampoo exports in volume were Czechia (20.2% of exports), Serbia (16.4%), and Italy (15.3%). Together, these three countries accounted for 51.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Slovenia in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Slovenia's shampoo exports decreased for the second consecutive year. In 2020, exports totaled 18 589 K $ US, down 1.4% from 2019. Over the 2017-2020 period, exports fell by 4.3%, with a compound annual growth rate of 1.5%. The highest value was in 2018 at 21 848 K $ US, which also had the largest increase of 12.5%. The biggest drop occurred in 2019, with a decline of 13.7%.

Annual dynamics of product's exports from Slovenia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	12.5%	(13.7%)	(1.4%)	(1.5%)

Source: SHEV.io

Between 2017 and 2020, Slovenia's shampoo exports in value terms were distributed across a wide range of partners. Croatia (18.1% of exports), Italy (15.9%), and Serbia (14.8%) were the top markets, together representing 48.8% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Slovenia in value, 2017-2020

Source: SHEV.io

Imports shampoos to Slovenia

Imports in kind, t

In 2020, Slovenia's shampoo imports reached 4 977 t, showing little change from the previous year. The lowest volume was in 2019 at 4 960 t, which saw the largest decline of 24.4%. The peak was in 2018 at 6 564 t, with the biggest increase of 31.0%.

Annual dynamics of product's imports to Slovenia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	31.0%	(24.4%)	0.4%	(0.2%)

Source: SHEV.io

From 2017 to 2020, Germany and Italy were the primary sources for Slovenia's shampoo imports in volume, while other markets played a less significant role.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Slovenia in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

In 2020, Slovenia's shampoo imports amounted to 15 863 K $ US, up 11.3% year-over-year. Over the 2017-2020 period, imports grew by 30.1%, with a compound annual growth rate of 9.2%. The largest increase was in 2018 at 25.5%, while the biggest decline occurred in 2019, falling by 6.9%.

Annual dynamics of product's imports to Slovenia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	25.5%	(6.9%)	11.3%	9.2%

Source: SHEV.io

During 2017-2020, the main markets for Slovenia's shampoo imports in value terms were Germany (34.0% of imports), Italy (24.5%), and France (14.0%). Together, these three countries accounted for 72.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Slovenia in value, 2017-2020

Source: SHEV.io