Shampoos market in Hungary

Earlier Report Observations

The Hungarian shampoo market expanded significantly between 2018 and 2021, rising from 15 452 thousand US dollars to 21 844 thousand US dollars. This growth was initially fueled by continuous innovation and a shift toward premium and natural products. In 2018, manufacturers adapted their production processes and launched new concepts like dry and micellar shampoos, alongside lines such as Syoss Pure which offered free-from, environmentally friendly options. The trend toward conscious consumption strengthened in 2019, with consumers increasingly seeking shampoos free from artificial ingredients, reflecting broader demand for health and sustainability.

After peaking in 2021, the market size contracted to 20 082 thousand US dollars in 2022. The following year, however, saw a strong recovery as the market reached 23 268 thousand US dollars in 2023, indicating resilient demand for hair care products in Hungary.

Production shampoos in Hungary

In value, 2018-2021, K $ US

Hungary's shampoo production has grown for the second year in a row. In 2021, output reached 7 603 thousand US dollars, marking a moderate increase of 6.4% compared to the previous year. Looking at the period from 2018 to 2021, production rose by 41.8%, which translates to an average annual growth rate of 12.3%. The lowest production value was recorded in 2019 at 4 891 thousand US dollars. That year also saw the largest decline of 8.8%. In contrast, the most significant increase occurred in 2020, with a jump of 46.1%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

Exports shampoos from Hungary

Exports in kind, t

After two years of decline, Hungary's shampoo exports have rebounded. In 2021, the country shipped 6 361 tonnes of shampoos abroad, up by 0.8% from 2020. Over the period from 2018 to 2021, exports decreased by 9.9%, averaging an annual decline of 3.4%. The lowest export volume was recorded in 2020 at 6 309 tonnes, which also experienced the largest drop of 6.1%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

Between 2018 and 2021, Romania, Slovakia, and Germany were key buyers of Hungarian shampoos, accounting for 17.3%, 11.5%, and 10.3% of exports in volume, respectively. However, their combined share made up only 39.1% of total exports, with the remaining 60.9% distributed among numerous other trading partners.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, K $ US

Following a two-year downturn, Hungary's shampoo exports in value terms have increased. In 2021, exports amounted to 23 989 thousand US dollars, showing a strong gain of 13.2% compared to the previous year. The lowest value was recorded in 2020 at 21 198 thousand US dollars, which also saw the largest decline of 8.8%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

From 2018 to 2021, Hungary's export market in value terms was diverse. Germany, Romania, and Czechia were significant partners, contributing 18.7%, 12.5%, and 10.2% of export value, respectively. Together, they accounted for 41.4% of total flows, while a substantial 58.6% went to many other countries.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports shampoos to Hungary

Imports in kind, t

Hungary's shampoo imports have fallen for the second consecutive year. In 2021, imports totaled 8 655 tonnes, reflecting a slight decrease of 1.9% year-over-year. Between 2018 and 2021, imports declined by 7.9%, with an average annual rate of 2.7%. The highest import volume was recorded in 2019 at 9 782 tonnes, which also saw the largest increase of 4.1%. The most significant drop occurred in 2020, with a decline of 9.8%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

During 2018–2021, Czechia, Germany, and Poland were the primary sources for Hungary's shampoo imports in volume. They accounted for 43.5%, 19.7%, and 17.1% of imports, respectively, together making up 80.3% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, K $ US

In 2021, Hungary's shampoo imports in value terms reached 38 230 thousand US dollars, representing an increase of 17.0% compared to the previous year. Over the period from 2018 to 2021, imports grew by 13.4%, averaging an annual rise of 4.3%. The lowest value was recorded in 2020 at 32 674 thousand US dollars, which also experienced the largest decline of 4.5%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

From 2018 to 2021, Czechia, Germany, and Poland remained the main suppliers of shampoos to Hungary in value terms. They contributed 43.5%, 23.4%, and 7.5% of import value, respectively, jointly accounting for 74.4% of total imports.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021