Bath salts and preparations market in Hungary

Earlier Report Observations

The market for perfumed bath salts and preparations in Hungary started the period at around $8.0 million in 2018, supported by the enduring popularity of local thermal bath crystals like those from Sárvári and a regulatory framework for medicinal baths that underpinned bathing culture. The market then experienced a slight dip to $7.9 million in 2019, followed by a sharp contraction to $6.8 million in 2020.

A recovery lifted the market to $9.1 million in 2021. After a temporary setback to $7.4 million in 2022, a year that saw the emergence of trends like sustainability, smart bathroom solutions, and significant investment in the Lenti medicinal bath facility, growth resumed, reaching $8.3 million in 2023 and accelerating to $10.0 million in 2024. The strong expansion in 2024 was further supported by the dominance of natural styles and energy efficiency in bathroom trends, along with a growing emphasis on environmental consciousness, which boosted demand for bath preparations.

Production bath salts and preparations in Hungary

In value, 2018-2021, K $ US

Hungary's production of bath salts and preparations has been declining for three consecutive years. In 2021, output was valued at 1 783 thousand US dollars, representing a 5.1% decrease from the previous year. Looking at the period from 2018 to 2021, production fell by 20.4%, which translates to an average annual decline of 7.3%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

Exports bath salts and preparations from Hungary

Exports in kind, t

In 2021, Hungary exported 2 017 tonnes of bath salts and preparations, a 10.6% drop compared to 2020. Over the 2018-2021 period, exports decreased by 7%, with an average annual decline of 2.4%. The highest export volume was recorded in 2020 at 2 256 tonnes, which also saw the largest increase of 10.9%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

From 2018 to 2021, Slovakia, Czechia, and Romania were the leading destinations for Hungary's bath salts and preparations exports by volume. Slovakia accounted for 20.6% of exports, Czechia for 17.9%, and Romania for 12.4%. Together, these three countries represented 51.0% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, K $ US

In 2021, Hungary's exports of bath salts and preparations reached 6 276 thousand US dollars, showing a slight decline of 1.1% from the previous year. Between 2018 and 2021, exports increased by 6.7%, averaging 2.2% growth per year. The lowest value was recorded in 2019 at 5 671 thousand US dollars, with a 3.6% decline that year. In contrast, 2020 saw the highest value at 6 344 thousand US dollars, marking an 11.9% increase.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

During the 2018-2021 period, Czechia, Slovakia, and Croatia were the main buyers of Hungary's bath salts and preparations by value. Czechia accounted for 28.2% of exports, Slovakia for 18.0%, and Croatia for 12.7%. Combined, these three countries made up 58.8% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports bath salts and preparations to Hungary

Imports in kind, t

After two years of decline, Hungary's imports of bath salts and preparations rebounded in 2021. The country imported approximately 6 610 tonnes, a 14.8% increase from the previous year. Over the 2018-2021 period, imports grew by 8.5%, with an average annual rate of 2.8%. The lowest import volume was in 2020 at 5 759 tonnes, following a 2.9% decline in 2019.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

From 2018 to 2021, Poland, Germany, and Austria were the primary sources for Hungary's bath salts and preparations imports by volume. Poland dominated with 57.0% of imports, followed by Germany at 18.6% and Austria at 4.6%. Together, these three countries accounted for 80.3% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, K $ US

In 2021, Hungary's imports of bath salts and preparations amounted to 13 626 thousand US dollars, a strong increase of 21.1% compared to the prior year. Between 2018 and 2021, imports rose by 17.2%, averaging 5.4% growth per year. The lowest value was recorded in 2020 at 11 253 thousand US dollars, which also saw a 3.5% decline.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

During the 2018-2021 period, Poland, Germany, and Austria were the key markets for Hungary's imports of bath salts and preparations by value. Together, these three countries absorbed 71.7% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021