Shaving preparations market in Hungary

Earlier Report Observations

Between 2018 and 2020, the market size for shaving preparations in Hungary increased from 4 172 thousand US dollars to 4 333 thousand in 2019, then declined to 4 143 thousand in 2020. Domestic production followed a similar pattern, dropping to 2 196 thousand dollars in 2019 before recovering to 2 909 thousand in 2020, while import values steadily decreased over the three-year period.

After 2020, import values continued to fall, reaching a low of 9 298 thousand dollars in 2022 before rising again to 11 788 thousand by 2025. Exports expanded markedly, doubling to 20 984 thousand dollars in 2023 and soaring to 60 319 thousand in 2024. This export surge coincided with the introduction of premium after-shave products containing luxury active ingredients on the Hungarian market in 2023, which enhanced the appeal of Hungarian products abroad.

By 2025, several consumer and industry trends were shaping the market: growing demand for sustainable, natural, and minimalist formulations, including alcohol-free balms and probiotic-infused products; shifts in shaving habits such as increased beard grooming; and anticipated regulatory changes for cosmetic ingredients. These developments supported rising import values and sustained high export levels.

Production shaving preparations in Hungary

In value, 2018-2021, K $ US

In Hungary, the output of shaving preparations was valued at 2 196 K $ US in 2019, which marked the lowest point during the period. This was followed by a significant increase of 32.5% year-over-year, reaching 2 909 K $ US in 2020. Overall, from 2018 to 2020, production grew by 2.2%, with a compound annual growth rate of 0.7%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

Exports shaving preparations from Hungary

Exports in kind, K unit

Hungary's exports of shaving preparations in volume terms peaked in 2020 at 16 609 K units, reflecting an 18.5% increase that year. However, after this two-year rise, exports declined to 11 334 K units in 2021, a drop of 31.8% compared to the previous year. Over the entire period from 2018 to 2021, exports decreased by 18.9%, which translates to an annualized decline of 6.7%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, K unit

From 2018 to 2021, Spain, Germany, and Slovakia were consistently the main destinations for Hungary's exports of shaving preparations in volume terms. Spain accounted for 59.2% of exports, Germany for 6.7%, and Slovakia for 6.5%, together making up 72.3% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, K $ US

In value terms, Hungary's exports of shaving preparations saw the largest decline in 2019, dropping by 19.8%. This was followed by a recovery in 2020 with a 6.3% increase, but exports then fell to 7 738 K $ US in 2021, down 7.8% year-over-year. Overall, from 2018 to 2021, exports decreased by 21.4%, with a compound annual decline rate of 7.7%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

During 2018–2021, Spain, Slovakia, and Czechia were the principal destinations for Hungary's exports of shaving preparations in value terms. Spain contributed 37.8% of exports, Slovakia 9.8%, and Czechia 7.8%, collectively accounting for 55.4% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports shaving preparations to Hungary

Imports in kind, K unit

Hungary's imports of shaving preparations in volume terms reached their highest point in 2019 at 9 378 K units, with a 3.6% increase that year. However, imports then declined by 9.1% in 2020 and continued to drop by 8.1% in 2021, totaling 7 832 K units, marking a second consecutive year of decline. Over the period from 2018 to 2021, imports decreased by 13.5%, equating to an annualized decline of 4.7%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, K unit

From 2018 to 2021, Czechia, Germany, and Poland consistently led as the top sources for Hungary's imports of shaving preparations in volume terms. Czechia accounted for 29.0% of imports, Germany for 12.4%, and Poland for 10.6%, together representing 51.9% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, K $ US

Hungary's imports of shaving preparations in value terms declined for the third consecutive year, reaching 9 416 K $ US in 2021, which was 2.2% lower than the previous year. Over the period from 2018 to 2021, imports decreased by 15.7%, with an annualized decline rate of 5.5%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Over 2018–2021, Czechia, Germany, and Slovakia were the biggest contributors to Hungary's imports of shaving preparations in value terms. Czechia made up 34.0% of imports, Germany 13.2%, and Slovakia 9.3%, jointly accounting for 56.6% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021