Room perfuming or deodorizing preparations market in Hungary

Earlier Report Observations

The market for room perfuming or deodorizing preparations in Hungary operated under a stable regulatory framework initially, with market size at 56.9 million USD in 2018. A significant surge occurred in 2020, as the market expanded by 47% to 80.6 million USD. This growth was primarily driven by the COVID-19 pandemic, which led the government to extend temporary permits for disinfectants, boosting demand for air care and sanitizing products.

Post-pandemic growth continued, with the market reaching 102.2 million USD in 2022. This period was supported by active regulatory oversight from the National Institute of Pharmacy and Nutrition (OGYÉI) and assistance from the National Public Health and Pharmacy Center (NNK) to smooth authorization processes. Stricter product authorization rules and a push for transparent labeling further reinforced consumer trust. In 2023, the market corrected to 92.0 million USD, a shift that coincided with the increased availability of natural, essential oil-based products and a growing consumer focus on health-conscious choices and minimal chemical use.

A robust recovery followed in 2024, with the market jumping 36% to 125.3 million USD. This expansion was fueled by evolving consumer behavior, including a stronger preference for conscious shopping habits and environmental awareness, alongside the implementation of stricter consumer protection and product compliance regulations. The regulatory environment is set to evolve further, with amendments to biocidal product authorization and labeling requirements scheduled for 2025.

Production room perfuming or deodorizing preparations in Hungary

In value, 2018-2021, M $ US

Hungary's production of room perfuming or deodorizing preparations has increased for the second consecutive year. In 2021, output reached 138.5 million US dollars, marking a 3.8% rise from the previous year. Over the period from 2018 to 2021, production grew by 15.9%, which translates to an annualized rate of 5.0%. The lowest production value was recorded in 2019 at 107.7 million US dollars, with the largest decline of 9.9% occurring that same year. In contrast, the largest increase of 23.9% was observed in 2020.

Annual dynamics of production in Hungary in value, 2018-2021, M $ US

Exports room perfuming or deodorizing preparations from Hungary

Exports in kind, K unit

Exports of room perfuming or deodorizing preparations from Hungary have risen for the second consecutive year. In 2021, exports totaled 31 654 thousand units, showing a 17.5% improvement compared to the prior year. From 2018 to 2021, exports increased by 11.3%, with a compound annual growth rate of 3.6%. The lowest export volume was recorded in 2019 at 26 218 thousand units, which also saw the largest decline of 7.8%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, K unit

Between 2018 and 2021, the country composition of Hungary's exports in kind was dispersed. The top three destinations—Czechia (14.6% of exports in kind), Poland (11.4%), and the United Kingdom (10.7%)—together accounted for just 36.7% of total flows. The remaining 63.3% was distributed among a wide range of other countries.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, K $ US

Hungary's exports of room perfuming or deodorizing preparations have increased for the second consecutive year. In 2021, exports amounted to 91 789 thousand US dollars, representing a 3.0% increase from the previous year. From 2018 to 2021, exports grew by 2.1%, equating to an annualized rate of 0.7%. The lowest export value was recorded in 2019 at 85 175 thousand US dollars, with the largest decline of 5.3% occurring that year. The largest increase of 4.6% was observed in 2020.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

During 2018–2021, Hungary's exports in value terms of room perfuming or deodorizing preparations were relatively evenly spread. The top three markets—the United Kingdom (15.4% of exports in value terms), the United States (11.6%), and Austria (9.9%)—jointly accounted for only 36.8% of total flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports room perfuming or deodorizing preparations to Hungary

Imports in kind, K unit

Hungary's imports of room perfuming or deodorizing preparations have increased for the third consecutive year. In 2021, imports reached 40 630 thousand units, reflecting a significant advance of 34.7% compared to the previous year. Over the period from 2018 to 2021, imports surged by 72.5%, which translates to an annualized rate of 19.9%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, K unit

In 2018–2021, the United Kingdom (32.2% of imports in kind), Poland (24.7%), and Germany (13.6%) were the principal sources for Hungary's imports in kind, jointly accounting for 70.5% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, K $ US

Hungary's imports of room perfuming or deodorizing preparations have increased for the third consecutive year. In 2021, imports amounted to 45 938 thousand US dollars, constituting a sharp gain of 26.9% compared to 2020. Over the period from 2018 to 2021, imports grew by 68.2%, with a compound annual growth rate of 18.9%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

In 2018–2021, the United Kingdom (25.2% of imports in value terms), Poland (19.2%), and Germany (17.0%) formed the main cluster of markets for Hungary's imports in value terms, with a combined share of 61.4% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021