Shampoos market in Germany

Earlier Report Observations

The shampoo market in Germany displayed notable volatility between 2018 and 2022. Volume rose from 289.8 million US dollars in 2018 to 356.6 million in 2019, then fell consecutively to 254.4 million by 2022. In the early part of the period, the market was characterized by established manufacturers holding dominant shares without major new entrants or large plant closures.

A clear recovery began in 2023, with market size increasing to 262.7 million US dollars and then jumping to 314.2 million in 2024. This growth was primarily driven by strong consumer shifts towards natural, organic, and silicone-free formulations. The market further expanded due to the rising popularity of shampoo bars, fueled by environmental concerns and demand for plastic-free packaging, and a robust dry shampoo segment strengthened by targeted advertising and celebrity endorsements.

Production shampoos in Germany

In value, 2017-2020, M $ US

In 2020, shampoo production in Germany was valued at 432.5 million US dollars, marking a significant decline of 17.5% compared to the previous year. Over the period from 2017 to 2020, production decreased by 31.1%, which translates to an annualized rate of 11.7%. The largest decline occurred in 2018, with a drop of 19.3%, while the largest increase was recorded in 2019, at 3.5%.

Annual dynamics of production in Germany in value, 2017-2020, M $ US

Exports shampoos from Germany

Exports in kind, K t

Shampoo exports from Germany declined for the second consecutive year. In 2020, exports amounted to 112.3 thousand tons, which is 3.9% lower than in 2019. From 2017 to 2020, exports decreased by 14.3%, with a compound annual growth rate (CAGR) of -5.0%. The highest export volume was recorded in 2018 at 133.2 thousand tons. The largest decline occurred in 2019, with a decrease of 12.2%, while the largest increase was in 2018, at 1.6%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, K t

The export market for shampoos in kind from 2017 to 2020 was highly diversified. Poland accounted for 12.2% of exports in kind, the United Kingdom for 7.3%, and the Netherlands for 6.7%, together making up just 26.3% of total flows. The remaining 73.7% was distributed among numerous other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

Germany exported 401.8 million US dollars worth of shampoos in 2020, representing a 1.5% increase year-over-year. The lowest value was recorded in 2019 at 395.8 million US dollars, while the highest was in 2018 at 433.1 million US dollars. The largest decline occurred in 2019, with a drop of 8.6%, and the largest increase was in 2018, at 6.9%.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

From 2017 to 2020, the export landscape in value terms was broad. Austria contributed 9.0% of exports in value terms, Switzerland 8.9%, and the United Kingdom 8.5%, together accounting for only 26.4% of total flows. A substantial 73.6% was directed to or from many other countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports shampoos to Germany

Imports in kind, K t

Germany's volume of shampoo imports increased for the second consecutive year. In 2020, imports totaled 69.7 thousand tons, which is 8.6% higher than in 2019. Between 2017 and 2020, imports rose by 3%, equating to an annualized rate of 1.0%. The lowest volume was recorded in 2018 at 62.2 thousand tons, with the largest decline that year at 8.1%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, K t

From 2017 to 2020, the leading sources for shampoo imports in kind to Germany were France, accounting for 41.0% of imports in kind, Poland at 11.2%, and Italy at 9.8%. Together, these three countries made up 62.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

The value of shampoo imports to Germany increased for the second consecutive year. In 2020, imports amounted to 216.0 million US dollars, marking an 8.1% rise compared to the previous year. Over the period from 2017 to 2020, imports grew by 8.2%, with a compound annual growth rate (CAGR) of 2.7%. The lowest value was recorded in 2018 at 216.0 million US dollars, with the largest decline that year at 5.2%.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

From 2017 to 2020, France was the largest supplier of shampoos to Germany in value terms, contributing 27.2% of imports, followed by Poland at 10.9% and the United States at 9.3%. However, their combined share was limited to 47.3% of total imports in value terms, indicating a diversified country structure.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020