Bath salts and preparations market in Germany

Earlier Report Observations

From 2018 to 2019, the market volume for bath salts and preparations in Germany increased from $230.6 million to $239.2 million. This growth was supported by high construction activity, which boosted demand for bathroom-related products, and a rising consumer willingness to spend on bath additives. The market then contracted to $224.1 million in 2020, a year when the COVID-19 pandemic altered daily routines and increased focus on at-home skincare and bath products.

After rebounding to $241.5 million in 2021, bolstered by sustained consumer plans for bathroom upgrades, the market entered a pronounced downturn, falling to $187.3 million in 2022 and reaching $144.9 million by 2024. During this period, market dynamics were shaped by a strong shift toward eco-friendly and natural products, with a 20% rise in the launch of such items in 2024 and significant expansion of online sales channels. New regulatory measures also came into effect in 2024, including the KTW-BWGL amendment restricting certain substances in materials that contact drinking water, influencing production and packaging standards for bath additives.

Consumer preferences consistently moved towards greater sustainability throughout the entire period, driving increased investment in natural ingredients and eco-friendly packaging, although these trends did not reverse the overall decline in market value.

Production bath salts and preparations in Germany

In value, 2017-2020, M $ US

Germany's production of bath salts and preparations declined for the second year in a row. In 2020, output was valued at 253.9 million US dollars, representing a 12.1% decrease compared to the previous year. Over the period from 2017 to 2020, production fell by 11.2%, with an average annual decline of 3.9%. The highest production value was recorded in 2018 at 296.1 million US dollars, which also saw the largest annual increase of 3.5%.

Annual dynamics of production in Germany in value, 2017-2020, M $ US

Exports bath salts and preparations from Germany

Exports in kind, t

Germany's export volume of bath salts and preparations dropped for the third consecutive year. In 2020, exports totaled 34,495 tonnes, marking a significant decline of 23.9% from the previous year. From 2017 to 2020, export volumes decreased by 40.2%, with an average annual reduction of 15.7%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, t

Between 2017 and 2020, Germany's export destinations for bath salts and preparations in volume terms were highly diversified. Austria accounted for 16.4% of exports, Belgium and Italy each contributed 12.3%, meaning these three countries together represented just 40.9% of total export flows. The remaining 59.1% was distributed across a wide range of other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

Germany's exports of bath salts and preparations in value terms declined for the second straight year. In 2020, exports amounted to 108.4 million US dollars, down 13.6% from the previous year. Over the 2017-2020 period, export values decreased by 21%, with an average annual decline of 7.5%. The peak export value was recorded in 2018 at 140.3 million US dollars, which also saw the largest annual increase of 2.2%.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

From 2017 to 2020, Germany's export partners for bath salts and preparations in value terms remained fragmented. Austria accounted for 17.1% of exports, the Netherlands for 10.4%, and Italy for 6.7%, meaning these three countries together represented only 34.2% of total export flows, with no single country holding a dominant share.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports bath salts and preparations to Germany

Imports in kind, t

Germany's imports of bath salts and preparations in volume terms declined for the second consecutive year. In 2020, imports totaled 27,000 tonnes, down 4.4% year-over-year. Over the 2017-2020 period, import volumes decreased by 4.1%, with an average annual decline of 1.4%. The highest import volume was recorded in 2018 at 28,548 tonnes, which also saw the largest annual increase of 0.8%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, t

From 2017 to 2020, Italy, the Netherlands, and Poland were the leading suppliers of bath salts and preparations to Germany in volume terms. Italy accounted for 47.8% of imports, the Netherlands for 17.0%, and Poland for 7.4%, meaning these three countries together represented 72.2% of total import volumes.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

Germany's imports of bath salts and preparations in value terms increased for the third consecutive year. In 2020, imports reached 78.6 million US dollars, up 3.5% from the previous year. Over the 2017-2020 period, import values rose by 6.8%, with an average annual growth rate of 2.2%.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

Between 2017 and 2020, Italy, the Netherlands, and Switzerland were the main sources of bath salts and preparations imports to Germany in value terms. Italy accounted for 26.7% of imports, the Netherlands for 18.6%, and Switzerland for 9.5%, meaning these three countries together represented 54.9% of total import values.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020