Room perfuming or deodorizing preparations market in Germany

Earlier Report Observations

The market for room perfuming or deodorizing preparations in Germany expanded from $91.1 million in 2018 to $148.9 million in 2021. This growth was supported by the entry of new product types such as electric and non-electric continuous air fresheners, which broadened consumer choice. During the COVID-19 pandemic, increased time spent at home indirectly boosted demand for home fragrance products. Consumer preferences also shifted toward natural ingredients and sustainable products, influencing product development and purchase decisions.

After peaking in 2021, the market contracted to $131.0 million in 2022 before recovering to $140.9 million in 2024. The post-pandemic period saw clearer definition of leading brands, intensifying competition. Technological innovations like smart plug-in air fresheners and app-controlled diffusers emerged, integrating home fragrance with smart-home technology. A sustained focus on sustainability and natural ingredients continued to shape product offerings and market dynamics.

Production room perfuming or deodorizing preparations in Germany

In value, 2017-2020, K $ US

Germany's production of room perfuming or deodorizing preparations has grown for the third year in a row. In 2020, output reached 66 678 thousand US dollars, marking a robust 13.8% increase compared to 2019. From 2017 to 2020, production rose by 38%, which translates to an annualized growth rate of 11.3%.

Annual dynamics of production in Germany in value, 2017-2020, K $ US

Exports room perfuming or deodorizing preparations from Germany

Exports in kind, M unit

After two years of growth, Germany's exports of room perfuming or deodorizing preparations declined. In 2020, exports totaled 52.7 million units, representing a significant drop of 10.4% from the previous year. The peak was recorded in 2019 at 58.8 million units, while the largest increase occurred in 2018 with a 10.0% rise.

Annual dynamics of product's exports from Germany in kind, 2017-2020, M unit

From 2017 to 2020, Austria, France, and the Netherlands were notable but not dominant buyers of room perfuming or deodorizing preparations from Germany. Austria accounted for 16.9% of exports in kind, France for 14.1%, and the Netherlands for 13.5%, with their combined share reaching 44.5% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

Germany's exports of room perfuming or deodorizing preparations in value terms have increased for the third consecutive year. In 2020, exports amounted to 129.1 million US dollars, showing a gain of 5.5% from the year before. Over the period from 2017 to 2020, exports grew by 22.9%, with a compound annual growth rate of 7.1%.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

The structure of Germany's exports in value terms from 2017 to 2020 was diversified. Austria accounted for 19.5% of exports in value terms, Switzerland for 16.8%, and the Netherlands for 11.5%, together making up 47.8% of total flows, with no single country holding a clearly dominant position.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports room perfuming or deodorizing preparations to Germany

Imports in kind, M unit

Germany's imports of room perfuming or deodorizing preparations in kind have risen for the second consecutive year. In 2020, imports stood at 112.7 million units, reflecting a robust increase of 12.3% compared to the previous year. From 2017 to 2020, imports grew by 15.6%, equating to an annualized rate of 5.0%. The lowest value was recorded in 2018 at 90.7 million units, which also saw the largest decline of 7.0%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, M unit

From 2017 to 2020, Poland, the Netherlands, and Italy were the main sources in the geographical breakdown of Germany's imports in kind of room perfuming or deodorizing preparations. Poland accounted for 24.3% of imports in kind, the Netherlands for 18.7%, and Italy for 11.7%, with their combined share reaching 54.8% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

Germany's imports of room perfuming or deodorizing preparations in value terms have increased for the third year in a row. In 2020, imports were recorded at 183.3 million US dollars, corresponding to a strong rise of 15.2% year-over-year. Between 2017 and 2020, imports grew by 33.6%, which translates to an annualized growth rate of 10.1%.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

From 2017 to 2020, Germany's imports in value terms of room perfuming or deodorizing preparations relied on a wide range of partner countries. The Netherlands accounted for 17.8% of imports in value terms, Italy for 15.2%, and Poland for 12.1%, together taking 45.1% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020