Hair preparations market in Portugal

Earlier Report Observations

The market for hair preparations in Portugal experienced notable fluctuations between 2018 and 2023. After reaching $94.8 million in 2018, the market size contracted to $87.8 million the following year. It then stabilized in 2020 at $89.7 million before embarking on a sustained expansion, climbing to $106.2 million by 2023.

This recovery was supported by a rebound in domestic production, which rose from $18.4 million in 2020 to $21.2 million in 2023. Concurrently, imports of hair preparations grew steadily, increasing from $103.0 million in 2020 to $151.4 million in 2023, indicating strong consumer demand that outpaced local output. Export activity also intensified over the period.

Looking at the broader trade data through 2025, both imports and exports continued their upward trajectory, suggesting ongoing dynamism in Portugal's hair care sector. The consistent growth in imports points to a market reliant on foreign products to meet domestic consumption needs.

Production hair preparations in Portugal

In value, 2018-2021, K $ US

In Portugal, the output of hair preparations was valued at 18 403 thousand US dollars in 2020, which represents a 26.8% decrease compared to the previous year. Production peaked in 2019 at 25 146 thousand US dollars, with the largest annual increase of 4.3% recorded that year. Over the period from 2018 to 2020, production declined by 23.7%, translating to an average annual decrease of 8.6%.

Annual dynamics of production in Portugal in value, 2018-2021, K $ US

Exports hair preparations from Portugal

Exports in kind, t

In 2021, Portugal exported 8 738 tonnes of hair preparations, marking an 11.9% increase from the previous year. Exports reached their highest level in 2019 at 11 966 tonnes, with the largest annual growth of 16.8% occurring that year. The lowest export volume was recorded in 2020 at 7 811 tonnes, which saw the most significant decline of 34.7%. Overall, from 2018 to 2021, exports decreased by 14.7%, corresponding to an average annual decline of 5.2%.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, t

From 2018 to 2021, Spain, Belgium, and the United Kingdom were the primary buyers of hair preparations from Portugal in volume terms. Spain accounted for 46.8% of exports, Belgium for 18.6%, and the United Kingdom for 8.7%. Together, these three countries represented 74.1% of Portugal's total hair preparations exports by volume.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Portugal in kind, 2018-2021

Exports in value, M $ US

Portugal's hair preparations exports rebounded in 2021 after a two-year decline, reaching 39.8 million US dollars, a 25.7% increase from the previous year. The lowest export value was recorded in 2020 at 31.7 million US dollars, which experienced the largest decline of 25.3%. Over the period from 2018 to 2021, exports decreased by 7%, equivalent to an average annual decline of 2.4%.

Annual dynamics of product's exports from Portugal in value, 2018-2021, M $ US

In value terms, Spain, Belgium, and the United Kingdom were the main destinations for Portugal's hair preparations exports from 2018 to 2021. Spain held a 43.9% share, Belgium 14.5%, and the United Kingdom 8.4%. Collectively, these three countries accounted for 66.8% of the total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Portugal in value, 2018-2021

Imports hair preparations to Portugal

Imports in kind, t

Portugal's imports of hair preparations increased in 2021 after a two-year reduction, totaling 32 703 tonnes, a 4.8% rise from the previous year. The lowest import volume was recorded in 2020 at 31 213 tonnes. The largest annual decline occurred in 2019 at 8.5%. Overall, from 2018 to 2021, imports decreased by 8.4%, with an average annual decline of 2.9%.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, t

From 2018 to 2021, Spain, France, and Italy were the key sources for Portugal's hair preparations imports by volume. Spain contributed 58.9% of imports, France 15.8%, and Italy 8.4%. Together, these three countries made up 83.1% of total import volumes.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Portugal in kind, 2018-2021

Imports in value, M $ US

Portugal's hair preparations imports grew in 2021 after a two-year decline, amounting to 114.3 million US dollars, a 10.9% increase from 2020. The lowest import value was recorded in 2020 at 103.0 million US dollars. The largest annual decrease occurred in 2019 at 7.4%.

Annual dynamics of product's imports to Portugal in value, 2018-2021, M $ US

Over the period from 2018 to 2021, Spain, France, and Italy were the main suppliers of hair preparations to Portugal in value terms. Spain accounted for 57.9% of imports, France for 14.5%, and Italy for 10.9%. Combined, these three countries represented 83.3% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Portugal in value, 2018-2021