Alcoholic beer market in Estonia

Earlier Report Observations

From 2018 to 2019, the market volume expanded by over 15 million liters, reaching 100.6 million liters. This growth was supported by a 2.6% decrease in beer prices in Estonian stores, which encouraged consumption. The following year, however, the COVID-19 pandemic imposed restrictions on public gatherings and altered sales channels, leading to a slight dip in market volume to 98.2 million liters in 2020.

The market recovered in 2021 and continued to grow through 2022, peaking at 106.9 million liters. During this period, consumer preferences shifted toward health-conscious options, boosting the popularity of non-alcoholic and craft beer segments, particularly among younger demographics. In contrast, 2023 saw a sharp decline to 94.5 million liters, largely driven by a nearly 25% drop in beer exports, which reduced overall production and supply.

By 2024, the market rebounded to 106.3 million liters, aligning with the longer-term trend of rising market value, which increased from 63.5 million USD in 2018 to 110.5 million USD in 2024. This monetary growth was partly attributable to moderate retail price increases and the ongoing consumer shift toward premium and specialty beer products.

Production alcoholic beer in Estonia

In value, 2018-2021, K $ US

In 2021, Estonia's alcoholic beer production was valued at 95 497 thousand US dollars, marking a modest increase of 8.8% compared to 2020. Over the period from 2018 to 2021, production grew by 5.8%, which translates to an annualized growth rate of 1.9%. The lowest value was recorded in 2020 at 87 754 thousand US dollars, with the largest decline of 5.9% also occurring that year.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

In kind, 2018-2021, M l

Top producers of alcoholic beer, 2018-2021

World map of production of alcoholic beer, 2018-2021

In 2021, Estonia produced 145.3 million liters of alcoholic beer, showing a gradual year-on-year increase of 5.3%. From 2018 to 2021, production rose by 5.9%, equivalent to an annualized rate of 1.9%. The most significant decline was observed in 2020, with a drop of 2.2%.

Annual dynamics of production in Estonia in kind, 2018-2021, M l

Exports alcoholic beer from Estonia

Exports in kind, K l

Following a two-year decline, Estonia's alcoholic beer exports to foreign markets rebounded in 2021. Exports totaled 69 215 thousand liters, representing a moderate gain of 7.5% compared to the previous year. Between 2018 and 2021, exports decreased by 11%, equating to an annualized decline of 3.8%. The lowest value was recorded in 2020 at 64 382 thousand liters, while the largest decline of 12.1% occurred in 2019.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K l

From 2018 to 2021, Latvia, Norway, and Lithuania were the core markets for Estonia's alcoholic beer exports in volume terms. Latvia accounted for 46.5% of exports, Norway for 12.4%, and Lithuania for 10.2%, collectively representing 69.1% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

After a two-year decrease, Estonia's alcoholic beer exports in value terms increased in 2021. The export volume reached 39 164 thousand US dollars, up by 9.9% relative to the prior year. Over the 2018-2021 period, exports declined by 18.2%, with a compound annual growth rate of -6.5%. The minimum value was recorded in 2020 at 35 649 thousand US dollars, and the largest decline of 16.9% also took place that year.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

Between 2018 and 2021, the leading destinations for Estonia's alcoholic beer exports in value terms were Latvia, Finland, and Norway. Latvia held 41.5% of exports, Finland 13.9%, and Norway 9.1%, together accounting for 64.5% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports alcoholic beer to Estonia

Imports in kind, K l

In 2021, Estonia's alcoholic beer imports totaled 27 116 thousand liters, reflecting a significant uptick of 10.1% compared to the previous year. From 2018 to 2021, imports increased by 4.2%, equating to an annualized growth rate of 1.4%. The lowest value was recorded in 2020 at 24 628 thousand liters, while the highest was in 2019 at 27 985 thousand liters. The largest decline of 12.0% occurred in 2020.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K l

During 2018-2021, Lithuania, Finland, and Mexico were the primary sources for Estonia's alcoholic beer imports in volume terms. Lithuania contributed 24.3% of imports, Finland 19.0%, and Mexico 11.7%, together comprising 55.1% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

In 2021, Estonia's alcoholic beer imports in value terms amounted to 24 485 thousand US dollars, marking an increase of 16.6% compared to 2020. Over the 2018-2021 period, imports grew by 15.5%, with a compound annual growth rate of 4.9%. The lowest value was recorded in 2020 at 20 996 thousand US dollars, while the highest was in 2019 at 24 678 thousand US dollars. The largest decline of 14.9% occurred in 2020.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

From 2018 to 2021, Mexico, Finland, and Lithuania were the biggest contributors to Estonia's alcoholic beer imports in value terms. Mexico accounted for 22.8% of imports, Finland for 17.9%, and Lithuania for 14.6%, jointly representing 55.3% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021