Whiskies market in Estonia

Earlier Report Observations

Between 2018 and 2024, the whiskey market in Estonia experienced notable fluctuations in volume. Starting at 1.1 million liters in 2018, market size rose to 1.3 million liters in 2020, then contracted sharply to 841 thousand liters in 2021. A recovery followed, with volume reaching 917 thousand liters in 2022 and climbing to 1.1 million liters in 2023, before a significant expansion to 1.6 million liters in 2024.

In value terms, the market showed more consistent growth, rising from $6.1 million in 2018 to $15.6 million in 2024. The most pronounced annual increase occurred in 2024, when the market's value grew by 35% compared to the previous year. This upward trend in value, despite volatile volumes, indicates shifts in product mix, pricing, or consumer spending on whiskey.

Domestic production of whiskey in Estonia declined substantially over the period, falling from 500 thousand liters in 2018 to 145 thousand liters in 2024. To meet demand, imports grew from 1.4 million liters to 2.1 million liters in the same span, highlighting an increasing reliance on foreign supply. Exports also varied, contributing to the net available market volume.

Production whiskies in Estonia

In value, 2018-2021, K $ US

Estonia's whisky production declined for the second consecutive year. In 2021, output was valued at 618 K $ US, marking an abrupt decrease of 50.0% compared to 2020. Production peaked in 2019 at 1 242 K $ US, with the largest annual increase of 2.8% recorded that same year. Over the period from 2018 to 2021, production decreased by 48.9%, equating to an annualized decline rate of 20.0%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

In kind, 2018-2021, K l

Estonia's whisky production declined for the second consecutive year. In 2021, 251.9 K l of whisky were produced, showing a sharp reduction of 52.5% compared to the previous year. Production reached its highest level in 2019 at 542.7 K l, with the largest annual increase of 8.5% occurring that year. From 2018 to 2021, production decreased by 49.6%, corresponding to a compound annual growth rate (CAGR) of -20.4%.

Annual dynamics of production in Estonia in kind, 2018-2021, K l

Exports whiskies from Estonia

Exports in kind, K l

After a two-year decrease, Estonia's whisky exports increased in 2021. The country exported 796 K l of whisky, reflecting a gradual rise of 4.4% from the previous year. Exports hit their lowest point in 2020 at 763 K l, with the largest decline of 2.7% recorded in 2019.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K l

From 2018 to 2021, Latvia, Lithuania, and Finland led Estonia's whisky export structure in volume terms. Latvia accounted for 41.4% of exports, Lithuania for 21.8%, and Finland for 21.3%, together representing 84.4% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

After a two-year fall, Estonia's whisky exports increased in 2021. Exports were recorded at 9 058 K $ US, indicating a rise of 3.1% from the previous year. The lowest value occurred in 2020 at 8 787 K $ US, with the largest decline of 11.5% also in that year. Between 2018 and 2021, exports decreased by 11.3%, equating to an annualized decline rate of 3.9%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

From 2018 to 2021, three principal markets—Latvia, Finland, and Lithuania—together accounted for 84.4% of Estonia's total whisky exports in value terms.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports whiskies to Estonia

Imports in kind, K l

In 2021, Estonia's whisky imports amounted to 1 386 K l, representing a measured decrease of 9.1% compared to 2020. Imports reached their lowest point in 2019 at 1 350 K l and peaked in 2020 at 1 524 K l, with the largest increase of 12.9% recorded in that year.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K l

Throughout 2018 to 2021, the United Kingdom and Ireland remained the primary suppliers of whisky to Estonia in volume terms, with a combined share of 82.8% of total imports, while other countries accounted for the remainder.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

In 2021, Estonia's whisky imports totalled 16 741 K $ US, showing a robust increase of 13.3% compared to 2020. Imports were at their lowest in 2020 at 14 777 K $ US and reached their highest in 2019 at 16 995 K $ US, with the largest decline of 13.0% occurring in 2020. Over the period from 2018 to 2021, imports increased by 10.6%, corresponding to a compound annual growth rate (CAGR) of 3.4%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

From 2018 to 2021, the United Kingdom and Ireland were the dominant suppliers of whisky to Estonia in value terms, together taking 83.3% of total imports, with other partners forming a less significant portion.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021