Room perfuming or deodorizing preparations market in Spain

Earlier Report Observations

Between 2018 and 2020, the market size for room perfuming or deodorizing preparations in Spain initially grew from 69.7 million dollars to 72.7 million dollars, then contracted sharply to 52.3 million dollars in 2020 as the COVID-19 pandemic altered consumer behavior and spending patterns.

By 2023, the market rebounded to 77.1 million dollars, driven by a strong consumer shift toward fragrances with social and environmental commitment, featuring natural green scents, and by the growing influence of aromatherapy seeking psychological and emotional benefits.

In 2024, the market value declined to 63.7 million dollars even as innovation continued in sustainable, personalized home fragrances and new European Union regulations against greenwashing began to enforce stricter marketing and certification requirements.

Production room perfuming or deodorizing preparations in Spain

In value, 2017-2020, M $ US

In 2020, Spain's output of room perfuming or deodorizing preparations was valued at 110.7 million US dollars, representing a 5.2% decrease compared to the previous year. Over the period from 2017 to 2020, production declined by 24.2%, with an average annual growth rate of -8.8%. The largest drop occurred in 2018, at 21.5%, while the biggest increase was in 2019, at 1.8%.

Annual dynamics of production in Spain in value, 2017-2020, M $ US

Exports room perfuming or deodorizing preparations from Spain

Exports in kind, K unit

In 2020, Spain's exports of room perfuming or deodorizing preparations reached 58 766 thousand units, showing a strong increase of 20.6% from the previous year. From 2017 to 2020, exports grew by 32.4%, with an average annual growth rate of 9.8%. The largest decline was recorded in 2019, at 3.1%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, K unit

From 2017 to 2020, the three largest markets for Spain's exports in kind were Germany, Portugal, and France, which together accounted for 50.7% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, M $ US

Spain's exports of room perfuming or deodorizing preparations increased for the third consecutive year. In 2020, exports amounted to 130.1 million US dollars, marking a significant rise of 10.3% compared to the prior year. Between 2017 and 2020, exports grew by 36.4%, equivalent to an annualized rate of 10.9%.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

Data from 2017 to 2020 show that Spain's exports in value terms of room perfuming or deodorizing preparations were not heavily concentrated on a few key destinations. The United Kingdom, with 17.3% of exports, Portugal at 14.7%, and Italy at 9.9%, together accounted for only 41.9% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports room perfuming or deodorizing preparations to Spain

Imports in kind, K unit

In 2020, Spain's imports of room perfuming or deodorizing preparations reached 41 834 thousand units, indicating a modest decline of 4.9% compared to 2019. The lowest value was recorded in 2018, at 38 229 thousand units, while the highest was in 2019, at 43 987 thousand units. The largest decrease occurred in 2018, at 7.1%, and the largest increase was in 2019, at 15.1%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, K unit

From 2017 to 2020, the geographical structure of Spain's imports in kind was highly diversified. Italy, with 20.5% of imports, the United Kingdom at 14.9%, and the Netherlands at 11.3%, together accounted for only 46.6% of total flows, while the remaining 53.4% was spread across numerous smaller partner countries.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, M $ US

After two years of growth, Spain's imports of room perfuming or deodorizing preparations declined. In 2020, imports reached 71.7 million US dollars, reflecting a slight reduction of 3.0% compared to 2019. Between 2017 and 2020, imports increased by 23.3%, equating to an annualized rate of 7.2%. The highest value was recorded in 2019, at 73.9 million US dollars, with the largest increase that year at 22.5%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

From 2017 to 2020, the geographical structure of Spain's imports in value terms was highly diversified. Italy, with 18.8% of imports, Hungary at 17.7%, and the United Kingdom at 11.7%, together accounted for only 48.2% of total flows, while the remaining 51.8% was distributed among numerous smaller partner countries.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020