Market research

Room perfuming or deodorizing preparations market in Sweden

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The Swedish market for room perfuming or deodorizing preparations experienced notable shifts in consumption value between 2020 and 2023. After reaching $9.2 million in 2021, up from $7.6 million the previous year, the market size contracted to $8.4 million in 2022 and fell further to $6.1 million in 2023.

By 2024, the market environment was shaped by clear consumer preference trends. Demand moved toward natural and organic fragrances based on essential oils, with products marketed for creating specific calming or energizing atmospheres in the home. Digital marketing and AI technologies grew in importance for targeting consumers and personalizing product offerings.

Across the 2018–2024 period, trade flows also evolved. Import values rose from $14.4 million in 2018 to $24.5 million in 2024, while exports increased from $7.8 million to $16.4 million, reflecting active international trade alongside domestic consumption changes.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2020-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2020-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Sweden
  1. 5.1.1. In value, 2020-2023, $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/K unit
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/K unit
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/K unit
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production room perfuming or deodorizing preparations in Sweden

In value, 2017-2020, $ US

Annual dynamics of production in Sweden in value, 2017-2020, $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports room perfuming or deodorizing preparations from Sweden

Exports in kind, K unit

Sweden's exports of room perfuming or deodorizing preparations increased for the second consecutive year in 2020, reaching 4,503 thousand units. This marked a significant rise of 25.3% compared to 2019. Over the period from 2017 to 2020, exports grew by 43.1%, which translates to an annualized growth rate of 12.7%. The lowest export volume was recorded in 2018 at 2,999 thousand units, with the largest decline occurring that same year at 4.7%.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(4.7%)	19.8%	25.3%	12.7%

Source: SHEV.io

From 2017 to 2020, the main destinations for Sweden's exports of room perfuming or deodorizing preparations in volume terms were Norway, Denmark, and Finland. Norway accounted for 55.0% of exports, Denmark for 17.1%, and Finland for 16.7%. Together, these three countries represented 88.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Sweden's exports of room perfuming or deodorizing preparations in value terms increased for the second consecutive year in 2020, totaling 11,385 thousand US dollars. This represented a 37.4% increase compared to 2019. Over the 2017-2020 period, export value grew by 29.2%, with a compound annual growth rate of 8.9%. The lowest value was recorded in 2018 at 7,770 thousand US dollars, with the largest decline that year at 11.8%.

Annual dynamics of product's exports from Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(11.8%)	6.7%	37.4%	8.9%

Source: SHEV.io

From 2017 to 2020, three key markets—Norway, Finland, and Denmark—collectively absorbed 91.8% of Sweden's total export value for room perfuming or deodorizing preparations.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in value, 2017-2020

Source: SHEV.io

Imports room perfuming or deodorizing preparations to Sweden

Imports in kind, K unit

Sweden's imports of room perfuming or deodorizing preparations in volume terms increased for the third consecutive year in 2020, reaching 11,923 thousand units. This was a 6.0% rise compared to 2019. Over the 2017-2020 period, import volume grew by 98.6%, with a compound annual growth rate of 25.7%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	77.5%	5.6%	6.0%	25.7%

Source: SHEV.io

From 2017 to 2020, the largest suppliers of room perfuming or deodorizing preparations to Sweden in volume terms were the Netherlands, Poland, and the United Kingdom. The Netherlands accounted for 22.1% of imports, Poland for 18.3%, and the United Kingdom for 18.1%. Together, these three countries formed 58.5% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Sweden's imports of room perfuming or deodorizing preparations in value terms increased for the third consecutive year in 2020, amounting to 18,944 thousand US dollars. This represented a solid rise of 19.7% compared to 2019. Over the 2017-2020 period, import value grew by 62.5%, with a compound annual growth rate of 17.6%.

Annual dynamics of product's imports to Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	23.1%	10.3%	19.7%	17.6%

Source: SHEV.io

Throughout 2017-2020, the leading sources for Sweden's imports of room perfuming or deodorizing preparations in value terms were the Netherlands, China, and Poland. The Netherlands accounted for 35.4% of imports, China for 12.6%, and Poland for 10.8%. Collectively, these three countries represented 58.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in value, 2017-2020

Source: SHEV.io