Shampoos market in Spain

Earlier Report Observations

The shampoo market in Spain saw steady growth from 207.6 million US dollars in 2018 to 211.3 million by 2020. During this period, Spain solidified its position as the world's second-largest exporter of perfumes, boosting the overall cosmetics sector and supporting domestic shampoo production.

A sharp increase to 255.3 million dollars occurred in 2021, driven by the consolidation of major perfume and cosmetics companies and their expanded retail presence. The following year, the market corrected to 220.8 million dollars.

From 2023 onwards, the market recovered and grew, reaching 256.5 million dollars in 2024. This expansion was fueled by a record 12.1% growth in the broader beauty market, rising consumer preference for sustainable solid shampoo formats, and increased purchasing power. Regulatory shifts aimed at reducing single-use plastics further accelerated the adoption of eco-friendly products.

Production shampoos in Spain

In value, 2017-2020, M $ US

Shampoo production in Spain has declined for the second year in a row. In 2020, output was valued at 231.7 million US dollars, down 1.4% from the previous year. The highest production value was recorded in 2018 at 243.0 million US dollars. The largest year-over-year decrease occurred in 2019, with a drop of 3.4%, while the biggest increase was seen in 2018, rising by 6.6%.

Annual dynamics of production in Spain in value, 2017-2020, M $ US

Exports shampoos from Spain

Exports in kind, t

Spain's shampoo exports have increased for the second consecutive year. In 2020, export volume reached 49 479 tonnes, up 4.2% from 2019. Between 2017 and 2020, exports grew by 5.8%, averaging an annualized rate of 1.9%. The lowest export volume was recorded in 2018 at 44 335 tonnes. The largest decline occurred in 2018, falling by 5.2%, while the biggest increase was in 2019, with a rise of 7.1%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, t

From 2017 to 2020, Spain's shampoo exports were distributed across a wide range of partner countries. France accounted for 20.2% of exports in volume, Portugal for 15.7%, and Italy for 5.9%. Together, these three countries made up just 41.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, M $ US

Shampoo exports from Spain have increased for the third year in a row. In 2020, exports stood at 173.1 million US dollars, reflecting a moderate increase of 6.0% compared to 2019. Over the period from 2017 to 2020, exports grew by 10.5%, with a compound annual growth rate of 3.4%.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

Between 2017 and 2020, the geographical structure of Spain's shampoo exports in value terms was highly diversified. France represented 22.2% of export value, Portugal 16.1%, and Germany 6.6%. Combined, these three countries accounted for only 45.0% of total flows, while the remaining 55.0% was spread across numerous smaller partner countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports shampoos to Spain

Imports in kind, t

Shampoo imports into Spain have increased for the second consecutive year. In 2020, imports amounted to 57 400 tonnes, up 7.5% from 2019. Over the period from 2017 to 2020, imports grew by 9.3%, with a compound annual growth rate of 3.0%. The lowest import volume was recorded in 2018 at 45 073 tonnes. The largest decline occurred in 2018, falling by 14.1%, while the biggest increase was in 2019, with a rise of 18.5%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, t

From 2017 to 2020, the leading sources for shampoo imports into Spain in volume terms were France, accounting for 34.2% of imports, Italy with 26.7%, and Poland at 9.8%. Together, these three countries made up 70.6% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, M $ US

Shampoo imports into Spain have increased for the third consecutive year. In 2020, imports totaled 152.7 million US dollars, representing a strong increase of 11.9% compared to the previous year. Between 2017 and 2020, imports grew by 26.7%, averaging an annualized rate of 8.2%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

Between 2017 and 2020, three main markets—France, Italy, and Germany—together absorbed 63.5% of the total value of shampoo imports into Spain.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020